We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same can be said for your small business. There are so many new technologies and programs available today when it comes to marketing and promoting yourself, that it may seem overwhelming to know where to start. But nevertheless, if you aren’t marketing your small business in 2017 in new and exciting ways, how do you expect your business to grow? That’s why we’ve come up with a handy dandy list of new year’s marketing resolutions for your small business in 2017.
Revamp Your Website
January is the perfect time to take a look at your website and decide which pages and graphics, messages, etc. need to be updated, and which things can completely go. Giving your website a fresh new look in 2017 is a great way to attract more leads and potential customers. Be sure to hire the right San Diego website design firm who will take the time and attention it takes to ensure that every detail of your website is psychologically designed in a way that will attract more viewers, and bring them into your storefront or office.
Search Engine Optimization
The Internet is changing all of the time, and if you’re not keeping up with SEO, you may not even be visible in the vast digital jungle that is the web. Be sure to hire a professional search engine optimization firm that will not only help you reach the top of Google search pages, but also optimize your SEO in San Diego so you’re targeting customers nearby. Local search optimization is just as, if not more, important than overall SEO–depending upon your business and industry.
Boost Your Social Media Efforts
It’s always a good idea to make sure your social media content is current and up-to-date. If you want to grow a social following, be sure you’re posting relevant content your followers want to see on a consistent basis. Third party articles from companies you’d like to strategically align with are helpful. You may also want to refresh your profile and background images. Be sure to post content that is behind the scenes, without being too personal, and to mix in a bit of fun with your business-related information. Custom graphics, infographics, links to your website, videos and blogs are essential for social media, and not just on Facebook. LinkedIn is great for B2B marketing, while Instagram, Twitter, Snapchat and YouTube are growing fast. If you’re feeling a bit overwhelmed with navigating the ever-changing social media world, we are here to help. We offer social media management services that are sure to save you time, while increasing your following and overall profits. We can even create ads for your own personal Facebook and Instagram campaigns.
In this new digital age, it’s essential for small and large businesses alike to jump on the social media bandwagon. Whether you enjoy social media or not, there are billions of people around the globe who do, and it’s taking over the way that marketing and advertising is conducted moving forward. Therefore, we are here for you, and would love a chance to help make 2017 the best year yet for your San Diego business. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.