4 Online Marketing Tactics All Real Estate Agents Should Know

Happy family with agent realtor near new house.

By now most of us have realized that the days of traditional marketing are numbered and businesses that rely solely on these outdated methods are doomed to failure.  If you’re in the real estate game, you’ve probably already figured out that your online presence is the key to success when it comes to creating new leads and marketing properties to clients.  If you’ve already taken the first steps to market your real estate business online with a website, blog, and Facebook business page and you’re looking for fresh ideas to take your real estate online marketing strategies to the next level, here are some tactics all real estate agents should know.

Optimize for Mobile

Mobile users are accessing the internet in numbers that are too significant to be ignored.  Many businesses may not have caught on yet, but a mobile-friendly website is an absolute must, especially for a real estate business.  Why exactly? Your potential clients are browsing listings via multiple devices, including mobile phones and tablets.

One of the biggest turn-offs for mobile users are sites that don’t function well on their device.  Responsive web design takes care of this by changing the size and design to allow mobile users an enjoyable and fluid experience.  If that’s no enough, Google has made mobile friendly a requirement for being listed in top search results.

Creating Local Content

Buyers and sellers alike are turning to the internet to research the buying and selling process, particularly newbies.  In fact, in 2013, 90 percent of home buyers did research online before ultimately buying a home, while 76 percent of them went one step further and drove by a property they found online.

That’s why it’s so important for you to include content creation as part of your real estate marketing tactics.  Use your blog to talk about various real estate topics and make sure to include local facts that people buying homes in your area would be interested in.  Whether it’s putting the spotlight on neighborhoods, events, or local schools, this helpful content is one of the first ways to introduce your business to a new client.

Get Reviews

Favorable reviews are one of the best ways to entice new clients and the best place for you to get them is on Zillow.  If you’ve made a successful sale or been praised for your service, make sure to ask clients to write a review for you.  Not only will your profile on Zillow (or any network you’re using) be boosted, you can also add the best of these personal testimonials to your own website.

Become a Trusted Expert

Facebook should by no means be the end of your social media incorporation.  There are many additional networks, like LinkedIn or real estate favorites Zillow and Trulia, as well as forums you can participate in to build your reputation as an expert in real estate by simply answering questions from potential clients.

Take some time to find the networks, forums, and groups where you think potential clients may go look to for their real estate needs and join in the conversation.  You’ll be most successful by setting up a short period of time each day to check and answer questions.

Marketing is a time-consuming and never-ending process, but putting these online marketing strategies to work will put your real estate business on the fast track.  If you’re ever feeling overwhelmed, you can always find help with marketing here.


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