When Google decided to start cracking down on black hat SEO practices, the term “SEO” took a major blow to its reputation. Some people are skeptical of SEO and do not believe it works, until they spend some time implementing SEO best practices. Once you learn some basic SEO tools, you will start to see a difference to your website rankings. Here are eight reason why SEO marketing is important for small business owners.
Improve Local Rankings
Google has made some major changes to the way people search for content and businesses. If you do not have your website optimized for local search, you could be losing customers. If you run a business in San Diego, take the time to add your address to each page of your website for the best results. SEO marketing for small business is different from larger campaigns, and some basic work will go a long way to improve your traffic and local audience.
Change User Experience
SEO is here to help you create a user-friendly website. The website needs to be designed and optimized properly to help the user navigate the website correctly. People will recommend websites that are easy to use and provide the information they need.
Boost Your Brand
With the right efforts, you can boost your brand online. An effective SEO strategy will link your company with other businesses and individuals, which increases the visibility of your business.
Moving people from an advertisement to a paying customer can be a challenge. With small business SEO efforts, your business will be able to convert customers as you send them to the right landing pages and navigate them to your shopping cart quickly and easily.
In April 2015, Google changed the way mobile search is done and all websites that are not mobile friendly have been de-indexed from the search engines. If you do not have a mobile-friendly website, now is the time to hurry and work with professionals to design one. Mobile search is huge for businesses as it will connect you with customers in your area, even if they do not live there.
Grab a Larger Market Share
SEO takes time, so you must be patient as you work hard to optimize your website, social media profiles, and link-building efforts. SEO is a never-ending process, and eventually you will grab a larger market share thanks to your hard work.
Boost Your Reputation
A major player for small business owners is their reputation. When someone is visiting the San Diego area, they will use Yelp and other websites to find out which places they need to visit. If you want to gain new customers, focus on reputation management programs. Customer reviews are vital to improve your company’s visibility online.
SEO Marketing for Small Business is Affordable
Despite what some people try to tell you, SEO marketing for small business is not as expensive as you might think. Based on what marketing efforts and work needs to be done, you can save hundreds of dollars when working with the right SEO professionals. Speaking of such, would you like some assistance? We’d love to get your company’s website on the first Google search page for your industry.