Facebook, Twitter, Google+, LinkedIn, etc. etc. etc. are transforming in so many ways, and it is hard to keep up with it all. Every week it seems like there is a new and fun feature that changes everything. How is one supposed to stay up to date on the million different moving pieces? A dedicated social media expert.
In today’s business world, it is imperative for a company to have an online presence, and, in particular, an interactive presence such as Facebook and Twitter. Customers and clients are gaining more of a voice these days, and it is a business’ duty (if it wants to stay afloat) to listen to these voices. Oh and not to mention, these voices come from hundreds to thousands of different people who all have something to say. One person can not keep up with it all, especially if they are in charge of social media, marketing, interns, and whatever other hat they have decided to put on that day. Because change is happening so quickly and because marketing has become so interactive, it is imperative to have someone who is dedicated to knowing the industry, someone who can stay on top of the new trends, who is saying what about your business, and new features that can take your online marketing to the next level.
Social media has created a new market, and requires a new set of skills that was unknown before. In the past companies hired marketing associates as well as public relations professionals. Now they must go one step further and hire a social media manager. Social media takes a lot of time, and time that no business owner or full time marketing associate has. Social media management has become a full time job, and requires knowledge and skills that are constantly changing and progressing. It takes a full-time dedicated individual to develop and implement a successful social networking campaign. On top of creating content and posting it everyday, there is real-time engagement to keep up with, as well as all the research that goes into finding new followers, finding people that are talking about your particular industry, and so on. It seems like a never-ending story.
If all of this seems foreign to you, then that is the reason why social media experts exist. They understand it, they live it, and they are passionate about this ever-changing marketing world. It is a new breed of professionals, and a very necessary one at that. Social media is strategic, as I have discussed many times in my previous posts. It is not something that you just put on the back burner. Social media has its backlashes as well, which is why it is so important to put it in the hands of those who know it best. After all, you wouldn’t trust a mathematics professor to teach you art history. Would you?