Authentic Marketing
Authentic Marketing Tactics for Small Businesses

There are a great many ways that your small business can use authentic marketing to engage more fully with consumers these days, and to convince them that yours is a company worthy of their patronage. Strategies like those listed below…

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facebook marketing
What Does Facebook’s News Feed Change Mean for Your Business? 

What Does Facebook’s News Feed Change Mean for Your Business?  The change in Facebook’s news feeds revolves around the social media giant’s intention to supply less news from the world of business, entertainment, and publishers, while focusing more on the…

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2017 year in review
2017: A Year in Review

As 2017 ends, you may be looking at what’s working and not working for your marketing plan. How engaged were you in social media efforts, and did they pay off? Where are your ad dollars being spent and where should…

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Digital Marketing Trends To Prepare For In 2018
Digital Marketing Trends To Prepare For In 2018

As you’re probably aware, the digital marketing strategies that worked for you in 2010, or even 2015 may not be working for you now in 2017. And, what may be working for you now may not work in 2018. So…

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Best Spots in San Diego for Halloween

It pretty much sucks that we cannot just walk around and trick-or-treat anymore at our ages, right? Well, the weekend is for the adults, but Halloween is for everyone and our city makes sure of that. Parties Even though there…

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Our 4 Favorite Downtown San Diego Brunch Spots

Cafe 21 Located on the cute little corner of downtown’s Fifth Avenue, Cafe 21 is a quaint and delicious brunch spot that always welcomes a long, hungry line ready to devour. Do not let the quaint name fool you though,…

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The Best Kaaboo Yet: Recapping the Festival

Well, it was a big year for Kaaboo with a few changes here and there like the dip into the entrance parking lot and various adjusted arrangements for vendors and performers. But nonetheless the lineup was not lacking at all…

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Disappearing Content is the Future of Advertising

We’re not really too sure if Snapchat knew exactly what they were getting into with the concept of disappearing content. You know, it being the future of social media and all. But why would we want our content to disappear?…

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A Realistic Look at San Diego and Its Charming #8 Luster

In a recent study done by WalletHub, San Diego was deemed the eighth best large city to live in across the nation. Not bad, but we all know that it’s a stretch to give us that number as the dream…

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San Diego Might Be Open Until 4 A.M.

We are already known as the most liberal state out there, so now California is out to set the bar again for the states. This, a play on words as we are aiming to achieve the extension of bar time…

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Semantic SEO: Google’s Newest Focus and Its Relevance

Gone are the days when we could just place important, level 10 keywords all throughout our content and watch the campaign wins, clients, and money roll in. To add more fuel to the fire, Google’s newest focus is called semantic…

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Quality User Intent Is SEO’s Everything And More

Everyone in the marketing industry knows and predicts the fickle fluctuations of search engine optimization, but there might just be more of a meaningful strategy in terms of quality toward this living and breathing entity than what meets the eye….

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Local SEO Best Practices for Small Businesses in San Diego

When running a small business in today’s digital age, it’s no secret that much of your marketing efforts will rely on the Internet. With so many people online, and using the web to research businesses and read product and service reviews, it’s extra important to employ a few local SEO best practices when implementing your digital marketing strategy

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3 Exciting New Social Media Features You Should Know About!

The only constant in social media platforms these days is the fact that they are constantly changing, experimenting with new features, copying each other, and adding new and exciting ways of communicating with others and marketing ourselves. With that, we…

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Social Media ROI Stats and Struggles

One of the biggest struggles for marketers in this digital age is the ability to successfully measure social media ROI. This is an issue for many marketers because it’s truly difficult to measure the financial value of all that social…

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How you can use March Madness to your benefit over social media

March is a glorious month for marketers and sports fans alike. Not only does the month mark the end of winter and beginning of spring, but it also means that college basketball teams nationwide will be competing in the NCAA…

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5 recent changes in social media you should be taking advantage of

The only thing consistent about social media is the fact that it is constantly changing. Facebook, for example, has changed several times since it first launched. Buttons, functions, and the placement of them, are constantly moving and changing. It takes…

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Spread the LOVE this Valentine’s Day–5 expert tips for content marketing

While it may feel like we just finished decking the halls, Valentine’s Day is nearly upon us, and we should all be adjusting our marketing efforts accordingly. Especially if we want to make the most out of this annual celebration….

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5 Social Media Trends We’re Excited to See in 2017

2017 is here, and that means there are sure to be a whole slew of brand new technologies, trends and innovative ways in which marketers will be promoting their business this year. We’ve scoured the web to find out more…

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3 New Year’s Marketing Resolutions for 2017

We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same…

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Our Top Marketing Predictions for 2017

  2017 is just around the corner, so while you’re planning your New Year’s Eve parties, your San Diego SEO experts have been gathering together the top marketing predictions we see coming to fruition for 2017, and planning our strategies…

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6 Digital Marketing Tips for the Holidays

With the holiday season in full swing there are several marketing strategies available to tap into the season and the increased web traffic and internet shopping that is happening right now. Below are our top digital marketing tips for your…

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Outdated Trends to Avoid on Social Media

Since social media has become a popular past time over the last two decades, we’ve seen many trends come and go. A whole new genre of trends has emerged over the varying social media sites, and there are some trends…

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Instagram Offers Shopping and More!

Some exciting new changes are coming to Instagram which should open many new possibilities for all users moving forward. As this platform–owned by Facebook–continues to grow in popularity, more and more features are being added to not only enhance the…

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What’s All the Buzz about Facebook Messenger Lite?

  If your Android phone routinely runs slowly or loses a battery charge more quickly than you would like, one of the big reasons that might be happening is Facebook Messenger. It’s fairly well known that Messenger consumes a great…

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Add Fuel to Your Social Media Campaigns with Pokemon Go

As a small business owner, you should always be alert to the possibility of capitalizing on trends which can be advantage to yourself or your business. One of the hottest trends in the country right now is the video game…

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Email Marketing Tips to Increase Leads

  As technology forges ahead and marketing strategies become more sophisticated behind that wave of technology, it’s still one of the first online strategies that has remained the most effective at generating leads and reaching targeted customers. That somewhat surprising…

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Best Practices to Grow Your Social Following Organically

Growing your social media presence is something that can find you loads of new customers and bring in tons of business for your company, but only if it’s done in the right manner, which is as part of an organized and integrated strategy. The driving…

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How Social Media Can Help Improve Your Small Business

  It can be hard for small businesses to see the benefit of having a strong social media presence. ROI is not always readily apparent, and it can feel like wasted time if it is not done properly. However, according…

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What Kinds of Social Media Posts Do Your Followers Want to See?

  Staying on top of your social media campaign can feel like a full-time pursuit if you don’t have some help. Even when you have access to the most knowledgeable, talented experts in SEO San Diego has to offer, you…

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Small Businesses: 5 Tips to Improve Your Real-Time Engagement via Social Media

It’s always a good idea for your business, whether it’s big or small, to have more person-to-person contact with your audience on social media. This is the very best way to let them know what your company is all about,…

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What’s all the Buzz about Live Streaming Video?

Live streaming video is hardly new, and in fact the technology that makes it possible has been around for quite a while now, but it has been generating enormous buzz lately, with Facebook’s roll-out of live streaming video available to…

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How to Beat the Ever Changing Algorithms in Social Media

In the same way that marketers must stay ahead of social media trends in order to remain competitive, it’s also essential to stay on top of changing algorithms. Before now, you may have associated algorithm changes with search engine optimization (SEO)…

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