Hottest Social Media Trends for Summer 2016

Summer has arrived, and warm temps don’t mean that it’s time to take a break from your marketing campaign. Quite the opposite. As more and more folks take some much-needed time off from work, you can bet that they’ll be…

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Growing Your Small Online Business: Tips From Digital Marketing Gurus

If you own a small online business, you’re probably always looking for ways to make it more successful. Once you get past the initial start-up phase, the next step is to grow your business so that it thrives. You may…

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How To Instantly Get More Organic Leads Via Social Media Marketing

When it comes to using social media to generate leads, there are many, many things that work. But here’s what doesn’t work: trying to do many, many things the wrong way. One of the biggest problems small businesses run into…

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Keeping Your Fingers on the Pulse: Ways to Stay Ahead of the Game and Predict Social Media Trends Like a Psychic

Keeping up with social media trends can be confusing, especially when they seem to change every few months. As Entrepreneur contributor Aaron Agius puts it, “the savvy use of social media” is one of the best methods for building your…

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New and Exciting ways to Measure Social Media ROI for your Small Business

These days, measuring return on investment (ROI) is not just a nice thing to have for justification of marketing spend, it’s an absolute must. Small businesses don’t usually have a lot of marketing dollars to spare, and that means investments…

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Here’s a Look at some New Social Media Apps for 2016 that could be BIG

  Social media has become such a big part of our lives whether we use it for business, or fun. Sometimes, a new app comes out that makes your social media use so much more productive or enjoyable that you wonder how…

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Shocking Snapchat Stats for Entrepreneurs and Marketers

There’s currently an amalgamation of social media channels in our society. Despite this, users are constantly looking for new and improved channels which offer them better features and experiences. It is this need for new and better social media channels…

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5 Things to Look Forward to at SMMW 2016

If you’re planning to attend the Social Media Marketing World 2016 event (SMMW 2016), you have much to expect from April 17th through April 19that the San Diego Convention Center. This promises to be an exciting event for people in…

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7 Ways to Use Instagram for Your Small Business

Photos, graphics and videos grab people’s attention. If you want to be a savvy marketer, it makes sense to learn how to make the most of Instagram to find your target audience, interact with them and sell to them. Here…

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How to Boost Your Profits and Leads In 2016

Growing a small business may seem like a simple process, but that’s not always the case. The logistics may seem simple, yet it’s often times challenging for entrepreneurs to accomplish the growth they want on their own. With that being…

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Why Social Media Marketing is Essential for Small Businesses in 2016

Most small business owners recognize that, in order to be competitive in their chosen industries, they must have an online presence. This includes participation in social media, which continues to evolve with regards to strategies and platforms that are effective…

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Digital Marketing Best Practices for San Diego Startups in 2016

With 2015 coming to a close, this is a good time to review some of the things we’ve learned about what works and what doesn’t for the coming year. Digital marketing keeps breaking new ground in terms of how marketers…

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Digital Marketing Trends for 2016

If you want your business or brand to get noticed in 2016, you’ll need to create a solid marketing plan for the next year. This will mean staying on top of trends as they evolve – and fortunately, the digital marketing…

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Holiday Digital Marketing Tips for Small Businesses

As shoppers start to trickle into stores, searching for those perfect holiday gifts for friends and loved ones, it’s more important than ever for small businesses to step up their marketing game. Since most customers head to the web before…

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Holiday SEO Strategies for Small Businesses

If you operate a small business, you are probably always looking for effective marketing techniques. Employing the right search engine optimization (SEO) methods is vital to any company, and this is especially true for small businesses. You’ll need any advantages…

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How to Maximize Your Digital Marketing Efforts During the Holidays

Some of the busiest shopping days of the year take place during the holidays. Whether you run your business online, as a bricks-and-mortar-store, or a combination of both, marketing it online is essential. The following are a few of the…

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Dozens of Ways to Use Social Media for Lead Generation: What Works?

There is so much that can be done today in the world of social media when it comes to generating leads, it can be disheartening to realize that social media lead generation is like nothing you might have been used…

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5 Social Media Musts for San Diego Businesses in 2015

Being in charge of management of social media for a company is a big responsibility, and whoever holds that post is expected to increase the company’s branding visibility within a desired market, as well as to raise overall internet presence. The results…

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5 Digital Marketing Tips for San Diego Startups

If your startup is based in the San Diego area, or your target demographic, a strong digital marketing strategy can make or break your business. Understand how your industry operates and clearly define your niche before you push your content…

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Which of the 15 Most Popular Social Media Platforms are Best for My Business?

Since maintaining a presence in social media is time consuming, it is important to choose a network popular among your audience. To help, here is a list of the most popular social networks, determined by the number of unique monthly…

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Internet Marketing Tips to Help Increase Website Traffic for Attorneys

Strong competition for legal services and Google algorithm updates have made it increasingly important for attorneys to stay on top of Internet marketing and good SEO practices. Using some of these Internet marketing tips and a little creativity, attorneys can…

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10 Benefits Small Businesses Gain Through Digital Marketing

  Some small business owners have ignored the use of digital marketing simply because they feel their business is already doing well, while others might lack the knowledge or expertise to mount a marketing campaign. Whatever the reason for ignoring digital…

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Internet Marketing Strategies for Restaurants, Nightclubs and Bars

Competition among nightclubs, restaurants and bars for new customers is fierce, and that is why it’s important to get your name out there. You may have tried old-fashioned local advertising and gotten a few results. However, the majority of restaurants…

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Social Media Marketing for Insurance Agents

Whether you’re an independent agent or an agent for one company, social media can serve you well as a marketing tool. Millions of potential customers log in to social media platforms on a daily basis. Therefore, using social media to make…

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4 Digital Marketing Tips for Your Small Business

Whether you’re just starting a small business or are looking for ways to increase profits for your existing business, a wide range of online tools could help you to reach your goals. From establishing an online presence to getting customer feedback…

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4 Online Marketing Tactics All Real Estate Agents Should Know

By now most of us have realized that the days of traditional marketing are numbered and businesses that rely solely on these outdated methods are doomed to failure.  If you’re in the real estate game, you’ve probably already figured out…

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Why Outsourcing Is Valuable for Small Business

When an entrepreneur starts a business, money is often an obstacle, and one must wear many hats simply to stay afloat. While this is valuable on the books this takes valuable time and effort away from the purpose of the business…

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How Digital Marketing Can Turn Your Small Business Into Big Business

If you own a small business, you are probably aware of how crucial marketing is in regard to building your business. Whether you own a beauty salon, tech startup, or specialty boutique, the importance of getting your brand recognized by potential customers cannot…

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10 Easy Steps for Planning a Successful Marketing Strategy

As a small business owner, you know how important it is to market your business effectively. Even if you haven’t reached your marketing goals just yet, there is no reason to worry. Follow these simple tips below to reach your…

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Top Social Media Platforms for Small Business Entrepreneurs

Why is social media so important? Here’s why: in 2014, 92% of business owners identified social media as important to them. This number is 7 points higher than the 86% of business owners who thought the same in 2013. It’s important to…

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Guerrilla Marketing: 10 Creative Ideas for Small Businesses

Guerrilla marketing is a term used to define low-to-no cost — unconventional — yet highly effective marketing tactics. Guerrilla marketing relies much more on time, imagination and energy rather than gargantuan marketing budgets. As a result, guerrilla marketing ideas are…

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8 Reasons SEO Marketing is Important for Small Businesses

When Google decided to start cracking down on black hat SEO practices, the term “SEO” took a major blow to its reputation. Some people are skeptical of SEO and do not believe it works, until they spend some time implementing…

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6 Social Media Sites of the Future

Tired of the Facebook posts that take over your newsfeed with boring information? How about those Twitter posts that are basically only for advertising? There are some up and coming social media sites you need to be aware of if…

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