How Small Businesses Drive Leads Through Snapchat

  Small businesses that have ever heard of Snapchat may view it as just another video messaging application, however Snapchat is more than that. Aside from allowing users to send photos, videos, text, and drawings to a specific list of…

Read More
28 Fun Facts About Digital Marketing

In this age of rapid technological advancement the world of marketing is seeing many changes. Digital marketing is now essential in order to keep up with the changing times, and the biggest trend in digital marketing is going mobile. With…

Read More
11 Top Digital Marketing Stats for 2015

With the expected growth of digital marketing in 2015, we thought it important to share with you our top 11 statistics taken from top digital marketing strategies this year. Enjoy. And as always, please reach out to us if you…

Read More
Say Hello to the Digital Tip

Gone are the days of spending money on newspapers and magazines to get the most interesting, thought-provoking material.  Society has shifted from paper publications to the digital world and cloud databases, and we’re finding new sources for our daily news…

Read More
What’s All the Buzz about Tsu?

There’s been a whole lot of talk about Tsu in the digital marketing world lately, the newest social media site to hit the web. In just a little more than a month, Tsu has leveraged more than one million users….

Read More
Remarketing: Why Is This Ad Following Me?

“Why is this ad following me?” It’s a question I hear pretty often from my friends and family. “How did it know that I liked gardening/hockey/French cuisine/travelling to Paris/insert-recent-Google-search here?!” The ‘it’ they’re referring to is just the Internet to…

Read More
3 Tips to Professionalize your LinkedIn Voice

LinkedIn’s popularity has grown exponentially since 2003. In fact, 90% of B2B companies use it as a marketing platform. When marketing on LinkedIn, content should be different from that of Facebook, Twitter or Pinterest. LinkedIn is a professional networking site,…

Read More
4 Tips for Responding to Negative Yelp Reviews

While Yelp is a wonderful marketing tool, it must be navigated skillfully. Yelp provides valuable information for potential customers, allowing them to share their experiences with your business. This is great marketing when the reviews are positive; however, some reviewers…

Read More
How to grow your company with a Yelp business page

When launching a business or attempting to increase revenues for a current venture, you may have overlooked the value of creating a free Yelp business page. In fact, there are several benefits of Yelp’s advertising & marketing services. Not only…

Read More
How to Get the Most Out of Twitter Ads

More than 284 million people use Twitter each month to connect with each other and their interests, whether it’s current events, sports, celebrity news, or tonight’s homework assignment. It’s not surprising that businesses utilize Twitter as a marketing platform to…

Read More
The Importance of Blogging and Doing it Right

The Importance of Blogging and Doing in Right In today’s digitized world, the importance of blogging is one of the most crucial aspects of marketing that your business should be focusing on. With more and more people turning to the…

Read More
How to Increase Instagram Engagement (and have patience to withstand it)

How to Increase Instagram Engagement  To the average person, Instagram is the app that allows you to take a selfie or picture of your oh-so-perfect plate of fries, change the coloring on it, and post it for everyone to see….

Read More
What is the Twitter Verified and the Meaning of the Blue Check Marks?

What is the Twitter Verified and the Meaning of the Blue Check Marks? As an avid Twitter user you may have encountered sites where a blue check mark appears next to the user’s name. You may have asked yourself, “What…

Read More
What we Learned From the ALS Ice Bucket Challenge

What We Learned From the ALS Ice Bucket Challenge In 2013 the ALS Association, an organization dedicated to providing care options and assistance to those battling Lou Gehrig’s Disease, raised $2.7 million between the period July 29 through August 27….

Read More
Big Stock / neirfy
Facebook Gifts Allows for in App Purchases for Businesses

Facebook continues to change things to improve their user experience. Since 2012, Facebook allowed “Facebook gifts”, a way for businesses to sell items to user. Normally the gifts ranged in a variety of digital items and gift cards. As of…

Read More
Effective Email Subject Lines and How Not To Look Like Spam

A few years ago, email marketing seemed to be the newest and best marketing opportunity available to anyone with a computer and an email account.  However, thanks to SPAM, it has ruined email marketing for a lot of busiensses. That…

Read More
Heat Maps and Eye Tracking, How Analytics Can Tell You Everything

Heat Maps and Eye Tracking, How Analytics Can Tell You Everything Technology has advanced to help companies better understand the behavior of their customers. Devices that track how consumers use products, as well as what they look for in a…

Read More
How to Battle Facebook’s Organic Reach Uphill Battle

Practical Ways to Improving Facebook Organic Traffic Numbers If your Facebook organic traffic numbers are taking a bit of a dive, don’t panic! You are not alone. Facebook organic traffic is expected to plummet sooner or later. There is even…

Read More
What Sort of Questions Engage you Customers / Fans

Obtaining proper customer engagement can be a difficult challenge if you do not know which questions to ask. Getting organized with your social media accounts is the first step to start reaching out to your customers. The next step is…

Read More
How to Optimize YouTube

When you put a video on YouTube, you want it to be seen. Luckily, most people quite like YouTube. They don’t have to pay anything to watch it and there are a lot of great videos on it. There are…

Read More
Internet Privacy
Protecting Your Identity Online

Are you aware there are security risks involved in surfing the web? From date miners to hackers, your browser history, online profiles, bank information, and passwords may be visible to the eyes of others. This calls for measures to be…

Read More
Social Media Icons
Don’t Be Afraid of Social Media

There’s so much to keep up with when one owns a business, especially when it comes to marketing.  Traditional advertising doesn’t work as well as it used to because people are on the Internet looking through Facebook, reading Twitter tweets,…

Read More
Mobile App
Mobile Apps are Friends Not Foes

Remember when your website was so blah (you know, the one you made yourself) and then finally you hired an expert?  Or how about the time you caught on to social media and decided to set up a Facebook page?…

Read More
Facebook Trending Topics
So How is Facebook “Trending” Now?

Facebook’s Twitter-like feature “Trending Topics” has been around since early January.  Along the right-hand side of your Facebook page, you might have seen these personalized lists which show the most mentioned words and phrases, including hashtags, in real-time, along with short…

Read More
Infographics
Making a Successful Infographic

You’ve most likely seen a few infographics over the past couple of years, and one thing is for sure, they won’t disappear anytime soon. Why you ask? Infographics are like visual fast food for the brain. In a world where…

Read More
Social Media Marketing
Savvy Celebrities Using Social Media Marketing

With 67% of social media users being on smartphones, it’s no wonder that people are more engaged with their online presence more than ever. Whether it’s the average user, businesses, or celebrities, we all are both the creator and curator…

Read More
Call To Action
The Importance of Utilizing a Call to Action

Having a Call to Action is important because…wait a minute – let’s assume you’ve not been in the digital marketing world.  Let’s first talk about what a call to action (or CTA) stands for! A CTA prompts someone to take…

Read More
Facebook rules
Facebook Contests- We Explain the Rules and Tips

  Rules for social networks change often.  If you do not follow social media news but use Facebook for contests, promotions or even advertising your services or products, you need to know those rules, man. Plenty of contests have been…

Read More
Google Adwords for Business
5 Ways Google Adwords Could Work for Your Business

                    As a business owner the first question you want to ask is “are my prospects searching for me?” YES? Ok, now that we have that squared away, read on to…

Read More
Website success
Is your Website Branding Making a Good First Impression?

                        Your website branding says everything about you. Like walking into that job interview – are your shoes clean, your nails neat, your clothes ironed? Do you look well-rested,…

Read More
Why You Need A Well Executed Mobile Marketing Strategy

According to Nielsen’s U.S. Consumer Usage Report back in 2012, smartphone owners officially made up “the majority of mobile subscribers, as 56 percent owned a smartphone as of Q3 2012.” And according to new research from the Pew Research Center’s…

Read More
Optimal Website Design
5 Important Functions To Build An Optimal Website

1) Which Pages Do I Need? Before you sit down with a website developer, you’ll want to map out the pages you want on your website.  This saves time and money before you start the clock with a designer, and…

Read More
Social Media Marketing
Social Media vs. Traditional – Find the Right Style of Marketing For Your Business

Since the rise of the Internet, debate as started over the benefits of traditional marketing vs marketing online using social media when it comes to producing leads, expanding reach and improving business. As the online world continues to grow, people…

Read More