At MySMN we receive a lot of questions about the latest and greatest advertising platforms and the question of the moment is: What are the benefits of a Google AdWords campaign? The world of online advertising is constantly changing so it can be difficult to keep up with the trends, but luckily, we love the online universe so sit back, relax, and let’s talk benefits of a Google AdWords campaign.
Only Pay For Results
In online advertising there are two major types of payment for advertisers, cost-per-click (CPC) and cost-per-thousand (CPM). CPM is when advertisers pay based on the amount of people who see their ad (called impressions). The pricing is bundled in units of a thousand impressions. Google AdWords uses CPC pricing which is based on each time a user clicks on the ad and is directed to your website. In other words, you don’t pay for each time your ad is displayed, but only when someone clicks on your ad and is directed to your website.
You Control Your Budget
Google sets cost-per-click pricing on an automated auction system. With Google AdWords, as an advertiser you can specify the maximum amount (max CPC bid) that you are willing to pay for each time a prospective customer clicks on your ad and visits your website. Because you can set your exact budget, you have complete control over your advertising and never have to risk going over budget.
Here is an example from Google AdWords:
Your daily budget: $10
Your maximum cost-per-click bid: $0.50
Your average actual cost-per-click: $0.40
Approximate number of clicks per day: 25
With Google AdWords you can target your audience using very specific keywords. Another element that greatly increases finding your target market is using geo-targeting to only show your ads in a particular area. For example, if you own a gym, you don’t only want to have a keyword like “gym,” but you can also specify the area, like “San Diego” or even be more specific and geo-target “North County” or “Encinitas.”
We hope you have a better understanding of the benefits of Google Adwords. If you have any questions about Google Adwords or anything else in the online world, get in touch!