Advertising
Authentic Marketing Tactics for Small Businesses
There are a great many ways that your small business can use authentic marketing to engage more fully with consumers these days, and to convince them that yours is a company worthy of their patronage. Strategies like those listed below…
What Does Facebook’s News Feed Change Mean for Your Business?
What Does Facebook’s News Feed Change Mean for Your Business? The change in Facebook’s news feeds revolves around the social media giant’s intention to supply less news from the world of business, entertainment, and publishers, while focusing more on the…
Digital Marketing Trends To Prepare For In 2018
As you’re probably aware, the digital marketing strategies that worked for you in 2010, or even 2015 may not be working for you now in 2017. And, what may be working for you now may not work in 2018. So…
Disappearing Content is the Future of Advertising
We’re not really too sure if Snapchat knew exactly what they were getting into with the concept of disappearing content. You know, it being the future of social media and all. But why would we want our content to disappear?…
5 Social Media Trends We’re Excited to See in 2017
2017 is here, and that means there are sure to be a whole slew of brand new technologies, trends and innovative ways in which marketers will be promoting their business this year. We’ve scoured the web to find out more…
3 New Year’s Marketing Resolutions for 2017
We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same…
7 Ways to Use Instagram for Your Small Business
Photos, graphics and videos grab people’s attention. If you want to be a savvy marketer, it makes sense to learn how to make the most of Instagram to find your target audience, interact with them and sell to them. Here…
How to Boost Your Profits and Leads In 2016
Growing a small business may seem like a simple process, but that’s not always the case. The logistics may seem simple, yet it’s often times challenging for entrepreneurs to accomplish the growth they want on their own. With that being…
Why Social Media Marketing is Essential for Small Businesses in 2016
Most small business owners recognize that, in order to be competitive in their chosen industries, they must have an online presence. This includes participation in social media, which continues to evolve with regards to strategies and platforms that are effective…
Holiday Digital Marketing Tips for Small Businesses
As shoppers start to trickle into stores, searching for those perfect holiday gifts for friends and loved ones, it’s more important than ever for small businesses to step up their marketing game. Since most customers head to the web before…
Holiday SEO Strategies for Small Businesses
If you operate a small business, you are probably always looking for effective marketing techniques. Employing the right search engine optimization (SEO) methods is vital to any company, and this is especially true for small businesses. You’ll need any advantages…
How to Maximize Your Digital Marketing Efforts During the Holidays
Some of the busiest shopping days of the year take place during the holidays. Whether you run your business online, as a bricks-and-mortar-store, or a combination of both, marketing it online is essential. The following are a few of the…
Dozens of Ways to Use Social Media for Lead Generation: What Works?
There is so much that can be done today in the world of social media when it comes to generating leads, it can be disheartening to realize that social media lead generation is like nothing you might have been used…
5 Digital Marketing Tips for San Diego Startups
If your startup is based in the San Diego area, or your target demographic, a strong digital marketing strategy can make or break your business. Understand how your industry operates and clearly define your niche before you push your content…
Internet Marketing Tips to Help Increase Website Traffic for Attorneys
Strong competition for legal services and Google algorithm updates have made it increasingly important for attorneys to stay on top of Internet marketing and good SEO practices. Using some of these Internet marketing tips and a little creativity, attorneys can…
10 Benefits Small Businesses Gain Through Digital Marketing
Some small business owners have ignored the use of digital marketing simply because they feel their business is already doing well, while others might lack the knowledge or expertise to mount a marketing campaign. Whatever the reason for ignoring digital…
Social Media Marketing for Insurance Agents
Whether you’re an independent agent or an agent for one company, social media can serve you well as a marketing tool. Millions of potential customers log in to social media platforms on a daily basis. Therefore, using social media to make…
4 Online Marketing Tactics All Real Estate Agents Should Know
By now most of us have realized that the days of traditional marketing are numbered and businesses that rely solely on these outdated methods are doomed to failure. If you’re in the real estate game, you’ve probably already figured out…
Top Social Media Platforms for Small Business Entrepreneurs
Why is social media so important? Here’s why: in 2014, 92% of business owners identified social media as important to them. This number is 7 points higher than the 86% of business owners who thought the same in 2013. It’s important to…
11 Top Digital Marketing Stats for 2015
With the expected growth of digital marketing in 2015, we thought it important to share with you our top 11 statistics taken from top digital marketing strategies this year. Enjoy. And as always, please reach out to us if you…
What’s All the Buzz about Tsu?
There’s been a whole lot of talk about Tsu in the digital marketing world lately, the newest social media site to hit the web. In just a little more than a month, Tsu has leveraged more than one million users….
Remarketing: Why Is This Ad Following Me?
“Why is this ad following me?” It’s a question I hear pretty often from my friends and family. “How did it know that I liked gardening/hockey/French cuisine/travelling to Paris/insert-recent-Google-search here?!” The ‘it’ they’re referring to is just the Internet to…
How to grow your company with a Yelp business page
When launching a business or attempting to increase revenues for a current venture, you may have overlooked the value of creating a free Yelp business page. In fact, there are several benefits of Yelp’s advertising & marketing services. Not only…
How to Get the Most Out of Twitter Ads
More than 284 million people use Twitter each month to connect with each other and their interests, whether it’s current events, sports, celebrity news, or tonight’s homework assignment. It’s not surprising that businesses utilize Twitter as a marketing platform to…
5 Ways Google Adwords Could Work for Your Business
As a business owner the first question you want to ask is “are my prospects searching for me?” YES? Ok, now that we have that squared away, read on to…
Is your Website Branding Making a Good First Impression?
Your website branding says everything about you. Like walking into that job interview – are your shoes clean, your nails neat, your clothes ironed? Do you look well-rested,…
Why You Need A Well Executed Mobile Marketing Strategy
According to Nielsen’s U.S. Consumer Usage Report back in 2012, smartphone owners officially made up “the majority of mobile subscribers, as 56 percent owned a smartphone as of Q3 2012.” And according to new research from the Pew Research Center’s…
5 Important Functions To Build An Optimal Website
1) Which Pages Do I Need? Before you sit down with a website developer, you’ll want to map out the pages you want on your website. This saves time and money before you start the clock with a designer, and…
Native Advertising 101
“A classic race car, Vanity Fair and Hennessy Cognac. None of those three things seem out of place with each other, and that’s the point of the native ads that the classic magazine has rolled out on its website.” Jason Abbruzzese, Mashable.com. If you…
Google Plus Trends
Benefits of Google Plus Google+ (Google Plus) has been the talk of the town for the last year as it is becoming much more important in the Google search engine. As a matter of fact, many people have said that…
King Content and Check Mate Social Media
Why Content is King In the information age, information is everything – even if it is useless. Because the Internet constantly bombards us with various facts, opinions, jokes, and abbreviations, it can be rather difficult to sift out the relevant…
My Social Marketing Network CEO Attends Awesomeness Fest
“I wish I could explain in more detail of how Day 3 of Awesomeness Fest has been so full learning and connections that I will cherish for the rest of my life.” Eckstrom explained. As competition in niche industries increases, a growing number…