Put It In the Fan’s Hands

In today’s day and age, people look for restaurants on Yelp, Facebook, Smart phone applications, and so on. Social media and online marketing is everywhere, and key, if you want to be able to rise above the rest. Twitter and…

Read More
Social Media for Consumer Products: Expose Yourself

So you want to buy a new television, but there are hundreds of choices. Which TV is the best? What makes it the best? Typically, when I go out shopping, I rely heavily on word of mouth. What are people…

Read More
ROI and Social Media – No, It’s “ROE”

by Colleen Rugg They key thing to remember that in social media, when measuring “ROI” you really want to measure “ROE” – Return on Engagement.  It’s important your team is looking for how people are engaging with you on social…

Read More
Talking Twitter – Part 1

by Kristian Zaspel Is making random tweets about your business and services on Twitter not helping you get the results you want?  This is because relationships do not start with self promotion and business plugs.  Like any relationship, it takes…

Read More
HOW TO: Build a Comprehensive Social Media Strategy

by Alessandra Ceresa Do you want your business to engage, inspire, and achieve in the digital world? If so, a comprehensive social media strategy must be put into place. Simply creating a Facebook page is not going to cut it….

Read More
Social Media for Retail Businesses: Surf Shops in San Diego

  By Alessandra Ceresa Shop, shop, shop ‘til you drop? Well, now you don’t have to since online shopping has become easier then ever. With so many options for places to shop, how can a retailer differentiate their business from…

Read More
Social Media ROI: Rocket Science?

By Alessandra Ceresa Now that there is a social media campaign in place, how can it be measured? Measuring social media return on investment (ROI) is a debated topic, and how a company can go about measuring depends on a…

Read More
TIPS – How to Spread the Word about Your Business

Recently a friend that I used to run track with in high school started up her own photography business after having her first child.  She wrote to me on Facebook asking: “do you have any tips on how to spread…

Read More
How to get more Facebook business page “LIKES”

Why is it important that your Facebook business page be “LIKED” by followers/fans? When someone “LIKES” your business page, they give you access to post your content on their wall/page, which is then viewed by everyone in their network, increasing…

Read More
The Perfect Social Media Strategy for Small Businesses?

So you have a small business, and you started a Facebook fan page for your business and you also created a Twitter account.  Now what?  Although you might be sitting in front of your computer, overwhelmed and utterly confused, the…

Read More
Why Social Media for the Insurance Industry?

Chances are, as a business person, you have heard about social media.  Now if you are in the insurance industry and are wondering if its the right fit for you, it is. Social media is all about sharing and relationship…

Read More
SMO – Social Media Optimization

SMO is one of the easiest techniques any business can execute. Your clients want instant feedback and instant gratification, so SMO is really just making sure that when a client is on your social media sites, that all the links,…

Read More