Authentic Marketing
Authentic Marketing Tactics for Small Businesses

There are a great many ways that your small business can use authentic marketing to engage more fully with consumers these days, and to convince them that yours is a company worthy of their patronage. Strategies like those listed below…

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facebook marketing
What Does Facebook’s News Feed Change Mean for Your Business? 

What Does Facebook’s News Feed Change Mean for Your Business?  The change in Facebook’s news feeds revolves around the social media giant’s intention to supply less news from the world of business, entertainment, and publishers, while focusing more on the…

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Disappearing Content is the Future of Advertising

We’re not really too sure if Snapchat knew exactly what they were getting into with the concept of disappearing content. You know, it being the future of social media and all. But why would we want our content to disappear?…

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Local SEO Best Practices for Small Businesses in San Diego

When running a small business in today’s digital age, it’s no secret that much of your marketing efforts will rely on the Internet. With so many people online, and using the web to research businesses and read product and service reviews, it’s extra important to employ a few local SEO best practices when implementing your digital marketing strategy

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5 recent changes in social media you should be taking advantage of

The only thing consistent about social media is the fact that it is constantly changing. Facebook, for example, has changed several times since it first launched. Buttons, functions, and the placement of them, are constantly moving and changing. It takes…

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Spread the LOVE this Valentine’s Day–5 expert tips for content marketing

While it may feel like we just finished decking the halls, Valentine’s Day is nearly upon us, and we should all be adjusting our marketing efforts accordingly. Especially if we want to make the most out of this annual celebration….

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5 Social Media Trends We’re Excited to See in 2017

2017 is here, and that means there are sure to be a whole slew of brand new technologies, trends and innovative ways in which marketers will be promoting their business this year. We’ve scoured the web to find out more…

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3 New Year’s Marketing Resolutions for 2017

We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same…

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Our Top Marketing Predictions for 2017

  2017 is just around the corner, so while you’re planning your New Year’s Eve parties, your San Diego SEO experts have been gathering together the top marketing predictions we see coming to fruition for 2017, and planning our strategies…

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6 Digital Marketing Tips for the Holidays

With the holiday season in full swing there are several marketing strategies available to tap into the season and the increased web traffic and internet shopping that is happening right now. Below are our top digital marketing tips for your…

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Small Businesses: 5 Tips to Improve Your Real-Time Engagement via Social Media

It’s always a good idea for your business, whether it’s big or small, to have more person-to-person contact with your audience on social media. This is the very best way to let them know what your company is all about,…

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Say Hello to the Digital Tip

Gone are the days of spending money on newspapers and magazines to get the most interesting, thought-provoking material.  Society has shifted from paper publications to the digital world and cloud databases, and we’re finding new sources for our daily news…

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What’s All the Buzz about Tsu?

There’s been a whole lot of talk about Tsu in the digital marketing world lately, the newest social media site to hit the web. In just a little more than a month, Tsu has leveraged more than one million users….

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4 Tips for Responding to Negative Yelp Reviews

While Yelp is a wonderful marketing tool, it must be navigated skillfully. Yelp provides valuable information for potential customers, allowing them to share their experiences with your business. This is great marketing when the reviews are positive; however, some reviewers…

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Benefits of Content Marketing

Knowledge is power and knowing the benefits of content marketing can grow your business by generating more leads and visibility. Content management is a broad term that creates a solid and strong route to promoting your business and services on…

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Basic SEO Lesson

Even a basic SEO lesson can be really beneficial to people and companies, such as bloggers and small businesses. Search Engine Optimization or SEO is an internet marketing strategy designed to help boost your ranking on the search results page….

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What Does SEO Do For My Business?

If you are a business owner, you are probably asking yourself, “What does SEO do for my business?” Well for starters, let’s answer the question of what SEO is. SEO stands for Search Engine Optimization. According to Wikipedia, SEO “is…

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Social Media for Professional Services

As more and more consumers use the Internet to find services and products, companies, especially professional service companies, need to have an online presence in order to attract and build relationships with potential consumers.  Sometimes business owners can be intimidated…

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What Does Viral Mean?

What does viral mean? No, no I’m not referring to your viral infection I promised I wouldn’t tell anyone about or that virus you caught because you have a PC. I’m talking about a viral phenomenon, such as viral videos for…

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What is SlideShare?

We receive a lot of questions about the latest and greatest websites and online awesomeness, and the question of the moment is: What is SlideShare? The online world is in constant flux, so it can be difficult to keep up…

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How To: Creating Engaging Content

Content, content, content. It seems that everyone is talking about creating compelling and engaging content, but what does that really entail? For years now, we have been trying to find the perfect formula to spark real engagement. That is the…

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Moms Online and Why You Need Them

We know that moms are the best and always there for support. We also know that moms are also always looking for the next great thing to help them take care of family. A study done by Forrester Research reveals…

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Wine, Yoga, Theater: A Gold Mine for Social Media Marketing

By Alessandra Ceresa According to Facebook.com, Facebook has 94,748,820 users in the United States alone. Out of those nearly 95 million people, over 79 million of them are between the ages of 26 and 64. This statistic shows that Facebook…

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