3 Tips to Professionalize your LinkedIn Voice

LinkedIn’s popularity has grown exponentially since 2003. In fact, 90% of B2B companies use it as a marketing platform. When marketing on LinkedIn, content should be different from that of Facebook, Twitter or Pinterest. LinkedIn is a professional networking site,…

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4 Tips for Responding to Negative Yelp Reviews

While Yelp is a wonderful marketing tool, it must be navigated skillfully. Yelp provides valuable information for potential customers, allowing them to share their experiences with your business. This is great marketing when the reviews are positive; however, some reviewers…

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How to Launch a New Product With Social Media

Entrepreneurs and businesses alike spend countless hours transforming their innovative ideas into a product or service. Most of their time is spent on the blueprint of the actual product rather than the launch itself, leaving them at a stall once…

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Social CRM: Using Social to Gain New Business and Maintain the Old

Small business everywhere can now look to the internet, and more specifically, social media, to find new customers and see who is saying what about your company or industry. Some companies make use of a CRM, while others do it…

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Social Media and Holiday Marketing: A Few Tips for Spreading Your Holiday Cheer

The Holidays are the perfect time to turbocharge your social media. Shoppers everywhere are scouring the Internet for great deals, holiday promotions, and cool gifts to give this season. Incorporating a holiday theme into your holiday marketing is not only…

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Thank You Michelin Man: You’ve Got Me Hooked

Social media has changed the way we live, work and play. There is a social aspect to almost everything. “Like” us on Facebook, follow us on “Twitter”, hangout in our circle on Google+, pin my pins. Social media overload. There…

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