Digital Marketing Trends To Prepare For In 2018
Digital Marketing Trends To Prepare For In 2018

As you’re probably aware, the digital marketing strategies that worked for you in 2010, or even 2015 may not be working for you now in 2017. And, what may be working for you now may not work in 2018. So…

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3 New Year’s Marketing Resolutions for 2017

We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same…

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Effective Email Subject Lines and How Not To Look Like Spam

A few years ago, email marketing seemed to be the newest and best marketing opportunity available to anyone with a computer and an email account.  However, thanks to SPAM, it has ruined email marketing for a lot of busiensses. That…

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Call To Action
The Importance of Utilizing a Call to Action

Having a Call to Action is important because…wait a minute – let’s assume you’ve not been in the digital marketing world.  Let’s first talk about what a call to action (or CTA) stands for! A CTA prompts someone to take…

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Why You Need A Well Executed Mobile Marketing Strategy

According to Nielsen’s U.S. Consumer Usage Report back in 2012, smartphone owners officially made up “the majority of mobile subscribers, as 56 percent owned a smartphone as of Q3 2012.” And according to new research from the Pew Research Center’s…

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Social Media Marketing
Social Media vs. Traditional – Find the Right Style of Marketing For Your Business

Since the rise of the Internet, debate as started over the benefits of traditional marketing vs marketing online using social media when it comes to producing leads, expanding reach and improving business. As the online world continues to grow, people…

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Social Media vs Email Marketing
5 Benefits of Email Marketing Vs. Social Media

54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts. (Source: DMA Interactive).  Where does your business fit into this picture?  If you have a website…

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Native Advertising 101
Native Advertising 101

“A classic race car, Vanity Fair and Hennessy Cognac. None of those three things seem out of place with each other, and that’s the point of the native ads that the classic magazine has rolled out on its website.” Jason Abbruzzese, Mashable.com. If you…

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content
King Content and Check Mate Social Media

Why Content is King In the information age, information is everything – even if it is useless. Because the Internet constantly bombards us with various facts, opinions, jokes, and abbreviations, it can be rather difficult to sift out the relevant…

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Email Marketing Guide

Strategies for Effective Email Marketing In this day and age, one of the most effective and inexpensive ways to promote and advertise your business is through email marketing. As opposed to traditional mail, electronic mail can reach a substantial amount…

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