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Posted by Patrick

3 New Year’s Marketing Resolutions for 2017

Advertising, Content Marketing, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Marketing Campaigns, Mobile, Pinterest, ROI in Social Media, SEO, Social Good, Social Media 0

We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same can be said for your small business. There are so many new technologies and programs available today when it comes to marketing and promoting yourself, that it may seem overwhelming to know where to start. But nevertheless, if you aren’t marketing your small business in 2017 in new and exciting ways, how do you expect your business to grow? That’s why we’ve come up with a handy dandy list of new year’s marketing resolutions for your small business in 2017.

Revamp Your Website

January is the perfect time to take a look at your website and decide which pages and graphics, messages, etc. need to be updated, and which things can completely go. Giving your website a fresh new look in 2017 is a great way to attract more leads and potential customers. Be sure to hire the right San Diego website design firm who will take the time and attention it takes to ensure that every detail of your website is psychologically designed in a way that will attract more viewers, and bring them into your storefront or office.

Search Engine Optimization

The Internet is changing all of the time, and if you’re not keeping up with SEO, you may not even be visible in the vast digital jungle that is the web. Be sure to hire a professional search engine optimization firm that will not only help you reach the top of Google search pages, but also optimize your SEO in San Diego so you’re targeting customers nearby. Local search optimization is just as, if not more, important than overall SEO–depending upon your business and industry.

Boost Your Social Media Efforts

It’s always a good idea to make sure your social media content is current and up-to-date. If you want to grow a social following, be sure you’re posting relevant content your followers want to see on a consistent basis. Third party articles from companies you’d like to strategically align with are helpful. You may also want to refresh your profile and background images. Be sure to post content that is behind the scenes, without being too personal, and to mix in a bit of fun with your business-related information. Custom graphics, infographics, links to your website, videos and blogs are essential for social media, and not just on Facebook. LinkedIn is great for B2B marketing, while Instagram, Twitter, Snapchat and YouTube are growing fast. If you’re feeling a bit overwhelmed with navigating the ever-changing social media world, we are here to help. We offer social media management services that are sure to save you time, while increasing your following and overall profits. We can even create ads for your own personal Facebook and Instagram campaigns.

In this new digital age, it’s essential for small and large businesses alike to jump on the social media bandwagon. Whether you enjoy social media or not, there are billions of people around the globe who do, and it’s taking over the way that marketing and advertising is conducted moving forward. Therefore, we are here for you, and would love a chance to help make 2017 the best year yet for your San Diego business. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Google Adwords for Business
Posted by Patrick

5 Ways Google Adwords Could Work for Your Business

Advertising, Adwords, Google+, Mobile, SEO, Social Media, Uncategorized

Google Adwords for Business

 

 

 

 

 

 

 

 

 

 

As a business owner the first question you want to ask is “are my prospects searching for me?” YES? Ok, now that we have that squared away, read on to learn more about Google AdWords and why they will work for your business.

#1) We all know that customers have plenty of choices when it comes to buying goods or services. So how can you stand out when they are searching online? You could have a business where your goods or services are very similar to another business in the same town (a drycleaner), state (a vintage Porsche dealer) or country (a clothing brand), but your business probably differs somewhat. How might it differ? It could be anything from the specific items you sell, the service or warranty you provide. The way in which you differ is where you will use targeted keywords to lure people in when they search. The more targeted your keywords (and keyword phrases), the better Google will rank your ad. You will also reach more of the right customers who truly need what you offer.

#2) When you use targeted keywords and phrases you can also use location targeting and geo-target your prospective customers. Example? Say you sell cowboy boots in Austin, Texas. You could target only people within the state of Texas or just in the city of Austin. AdWords also allows you to use radius targeting where ads will only show to people within a certain distance to your business and you can also exclude locations as well in your proximity targeting.

#3) You can target people on the go. AdWords provides many options to target users on their mobile phones with text and image ads. Mobile ads work well for so many businesses from neighborhood shops to online retail. Mobile AdWords ads are especially key to local businesses as people rely more on their smartphones to search for products or services as they need them. Instead of looking up a business on a desktop at home or at the office, people know they can save time by searching on their phones while out and about.
#4) The other geo-based demographic targeting option you have is to serve ads only to people based on income level. So if you sell high-end household items, luxury cars, or sell coastal estates, you can target the top 10% income earners in the specific location you choose.

#5) Have you ever spent some time looking at photos online of clothing, a watch or maybe a set of golf clubs only to find the same photos pop up on another website? That is retargeting and it’s working very well for several businesses. This is how it works with Adwords: if Lisa has visited your website, she gets what is called a “cookie” which is a small, often encrypted text file, located in browser directories. This cookie comes from a code that you have put on the backend of your site. When Lisa decides to leave your site and browse elsewhere, you can target your ads to follow her on the Google Display Networks, or Google search. I can tell you personally I have bought items online because of retargeted ads – those ads were a great reminder to the items I needed/wanted and by clicking on the ads, I am dropped right back into the website to select my purchase and move on to the shopping cart. Yes it’s genius. 

Not sure where to start on your next Google AdWords campaign? We can help, contact us: info@mysmn.com or 877.576.9766

Posted by Patrick

Google Plus Trends

Advertising, Blogging, Google+, SEO, Strategy

Benefits of Google Plus

Google PlusGoogle+ (Google Plus) has been the talk of the town for the last year as it is becoming much more important in the Google search engine. As a matter of fact, many people have said that Google+ itself will be one of the hottest online trends this year.

Having a Google+ account that is active and posting relevant content can really boost your SEO (search engine optimization) as they place a major emphasis on it which places it a step above other social media platforms like Facebook and Twitter.

Similar to the “likes” on Facebook, Google+ uses a +1 system to show how many people like you and your content.  Just as the “followers” on Twitter, Google+ has a follower system as well. The difference is that with Google+ your “+1’s” and “followers” benefit your SEO because Google search heavily favors websites that earn more credibility through social media.

Here is a quick overview of Google+ benefits:

-Contributes to SEO

-Can establish you as an online author

-Allows the benefits of Facebook “likes” as “+1’s” and Twitter “followers” but with much more.

-Online presence and influence

-Big contributor to page rank

-Google+ Timing app to help with best posting times based on your history

-Optimize Google+ title tags

-Anytime editing

-Connect with people of influence in 17 different ways

-View Circle rank with the Circlecount tool

The latest thing trending with Google+ is their recent implementation of YouTube commenting into the Google+ social network. This means that if you want to comment on any posts from YouTube, you will need to create a Google+ profile first.

They have done this in an effort to dismantle irrelevant comments (as well as unacceptable and hateful comments that unfortunately flood the YouTube comment section) while placing the author’s responses and the most liked comments toward the top.

One of the hopes with this new change is to stop people from making hateful or harmful comments because rather than using a made up username with YouTube, users will need to set up a real Google+ account with their name and a real email account. Comments made by people in the authors circle will have more priority as well.

Some people do not like the changes, but only the future will tell if Google’s plan will succeed. The bottom line with Google + is that it will significantly benefit your online presence, SEO and essentially your business.

For more information regarding Google+ or social media, contact our experts at MySMN to get the best out of your social media.

 

google plus
Posted by Patrick

Google Plus Guide

Advertising, Blogging, Google+, Social Media

Google Plus Content Guide

google plusGoogle Plus is an important tool for online entrepeneurs and anyone wanting to drive traffic to their website. It is also a complex but easy to use system. It requires much upkeep, linking strategy, crossovers between social media systems such as Facebook and twitter, and a certain level of mastery to turn it into an efficient system to promote your business, connect with people, increase search engine visibility and dominate the internet with your website, product, business or service. There are many ways to go about using your Google Plus pages. There are ways that produce successful results, and some that don’t. Follow the guide below for some good tips for Google Plus beginners.

Here are 3 tips for Google Plus beginners

  1. Consistency

Make sure that you are consistent in your posting, who or what page you are posting as, and the quality of the content you put out. You must have a regular presence and be able to respond in a timely manner to communications from people on Google Plus. Make sure that your content is high quality and has some value to ensure that people keep coming back to your posts or your website.

  1. It’s Hard Work

Creating a successful marketing system through Google Plus and creating consistently high search engine results for your website takes time, effort, planning, efficiency, systems and consistent attention. Be sure you have the time and energy to put into doing it right if you get into Google Plus. Otherwise, find another source for your online social marketing.

3.    Use Multiple Formats

The internet world is very multi-media. Expand beyond text only posts to include pictures and videos. It is especially important to use YouTube, as it ranks very high in the Google search engine.  If you want great search engine results and a lot more traffic to your website and engagement in your Google Plus posts, use multiple formats.

It can be overwhelming when you are getting started, but remember to take it step by step, build your profile with quality content and devote enough time to your Google Plus pages to make them flourish.

If you do not have time to make an efficient Google Plus presence for your website or business, leave it to the pros! The professionals at My SMN are Social Marketing experts and can create a fully functional Social marketing system for you to increase your website traffic. Browse our website today!

google plus
Posted by Patrick

The Importance of Google Plus

Blogging, Google+, SEO, Strategy

3 Reasons Why Google Plus is Important

googleplusGoogle Plus is becoming very important. This new way of connecting socially and for business was introduced in 2011 and has slowly become a fast growing trend. Anyone who uses social media for business will greatly benefit from using this feature. There are over 500 million Google Plus accounts which will increase continuously because Google strongly encourages all of their YouTube and Gmail users to use Google Plus. Not only is it a very comprehensive system for connection and promotion, it is also becoming increasingly important for search engine results.

Bottom Line, If you want top Google search engine results, use Google Plus actively.

Below are 3 reasons posting on Google Plus is important for Google search engine results.

  1. Google Plus has a feature that allows you to connect your website with a Google Plus page. This makes your website appear more relevant in Google web searches.
  2. Posting on Google Plus gets you more visibility. By posting and engaging on Google Plus you will get more people to engage with you, share your posts and link to your profile. This makes your profile links become more valuable and appear higher up in search rankings.
  3. When someone searches for a brand or keyword on Google Plus, the latest activity will show up from the brands Google Plus page. This means, if you use the right key words and use your Google Plus account enough and skillfully, you will dominate the search results.

Are you ready for search engine domination? Or do you feel a bit uncertain about all of the complexities of effective social media marketing?

Luckily, you don’t have to do it all yourself. You can keep doing what you’re good at, and leave most of the Google Plus, Facebook, Twitter, blogging and all that other stuff to the pros.

If you want help dominating the search results and getting the online presence for your business booming, My SMN is here for you! Professional Social Marketing Networkers for the digital age. You don’t have to do it alone! There is hope and help.

Posted by Patrick

Google Plus and Blogging

Blogging, Google+, Strategy, Uncategorized

The Importance of Google Plus and Blogging

google plus and bloggingThese days it seems as if just about everyone has a blog. People are writing about anything and everything; the idea of starting one of your own can be a daunting idea indeed. Don’t let a fear of falling into obscurity overwhelm your desires to be a blogger. With the right tools, your blog can garner attention and gain followers faster than you can refresh your browser.

Nearly everyone who owns a computer is involved in some sort of social media, whether it is Facebook, Twitter or something else. Thus, it is essential to stake a claim in this area as well. Your readers are going to want to stay connected, and what better way to reach out to your audience than with the world’s largest search engine?

Creating a Google Plus profile is the first step. Doing so will allow all content published under your name to be traced back to you, according to Aaron Elliott of socialmediatoday.com. This allows you to extend your reach not only among your established Google circles, but across the entire Google platform as well. Organizing your blogs is simple thanks to Blogger, where you can easily manage several blogs attached to your profile.

Building your circles in Google Plus can be more effective than Facebook or Twitter when it comes to attracting readers to your blog. While your aunt Sophie may love reading what you post, you want to appeal to a wider range of followers. Google Plus allows you to customize your circles and control who sees what.

Perhaps you’re wary about posting original content in fear of those pesky Internet thieves who might steal your work and claim it as their own. Google has your back there too. According to Amie Marse of Small Business Trends, your original content will always be accredited to you. This is especially important for maintaining credibility.

With Google Plus on its way to becoming as prominent as Facebook and Twitter, establishing a profile is essential for bloggers. There is an entire toolbox of Google tools out there for you to use that will give you an edge in the competition—it’s up to you to take advantage of it.

Posted by Patrick

Google Authorship

Business Tips, Google+, SEO 0

Want to stand out from thousand of others in a Google search? Look no further; although Google Authorship was introduced recently, it needs to be taken advantage of because its benefits far exceed the effortless steps needed to set it up. Pictures are worth a thousand words, especially a profile picture right next to your content through Google Authorship.

Google Authorship by MySMN

Google lets you take control of your content and make it more prominent in a search result when you link your Google Plus account. Increasing your rank and standing out is why any of us write content in the first place. Implementing authorship with your picture has been proven to increase click results as much as 150%. The perks don’t end there, Google will add a byline that shows detailed information about your Google Plus account and your other works on top of your search result. So put on your best benign smile and create yourself a profile picture for higher visibility. It’s advisable to start as early as possible because Google Authorship runs on cumulative views for your higher ranking.

Google Authorship by MySMN

It is crucial for you to reach proficient ranking with Google Authorship in order to make it onto page 1 of Google search results. From there, you’ll attract your audience with your profile picture. Once they click in to view your content, Google will reveal additional links listed under your profile picture for better engagement.

On top of search engine optimization advantage influenced by authorship, you’ll be able to target your sought out quality audience. Google will reward your engagement process appropriately by optimizing inbound traffic to your content, which then seeks out your targeted audience with similar interests.

MySMN has the right experience, tools, and team of experts in order to optimize your content with your Google Plus account for maximized exposure.

Posted by Patrick

Facebook vs. Google+

Advertising, Facebook, Google+, Social Media 0

The Facebook vs. Google+ race seems to have kicked off when the still fairly new Google+ launched back in June 2011.

Facebook vs. Google+ by MySMN

According to a 2013 article posted on Forbes, Google+ is now the second largest social network, coming in behind Facebook and ahead of YouTube. In December 2012, Facebook had an estimated amount of 693 million active users, with Google+ coming in with an estimated 343 million active users and YouTube with an estimated 280 million active users.

However, while Google+ seems to be gaining users at lightning speed, results from a late 2012 infographic showed that Americans spent an average of 6.75 hours per month on Facebook, while they only spent a mere 3 minutes per month on Google+.

That’s a huge difference!

Comparing Facebook vs. Google+:

  1. Google+ does not have any advertisements (yet).
  2. Google+ has Google Circles, in which you are able to post to particular people. You can also post publicly to your entire Google+ community. Facebook allows you to select which friends are exempt from seeing particular posts.
  3. Google+ focuses on user content to include pictures, video, long posts and status updates. Facebook focuses more on driving interactions through likes, status updates, comments and pictures, rather than generating content.
  4. Google+ is geared more towards content marketing, while Facebook is geared more toward traditional marketing. Standout features for Google+ includes Circles and Hangouts, while standout features for Facebook includes its user base and ads.Facebook vs. Google+ by MySMN

In reality, there is no need to really choose a side. You can obviously maintain social networking accounts with both Facebook and Google+. However, we would like to know your opinion on the topic of Facebook vs. Google+.

Which social media network do you prefer and why? Do you think Google+ will take the lead later on down the line in the social media race or that Facebook will maintain its title as the leading social networking site? Or do you think that one of these competitors will eventually phase out like Myspace?

Feel free to share your opinion through the comments feature below.

For more information on Facebook vs. Google+, visit MySMN at simwebsitelaunch.com/mysmn.

Posted by Patrick

How Does Google Places Benefit Business?

Advertising, Business Tips, Google+ 0

At MySMN, you bring questions and we have answers (awesome answers I might add). Today we are answering a question about Google Places: How Does Google Places Benefit Business? There are tons of new technologies and people selling what they claim to be the latest and greatest to market your business, but sometimes the smallest things can really make a big difference. In marketing, the smallest things can help, and also those elusive fantastic free things. What? Free?! Yes, free is a seldom-heard word when discussing marketing, and when it is heard it usually is attached to a not-so-free catch. Well Google Places is a great way to boost your business and it also happens to be free. Hallelujah!

How Does Google Places Benefit Business, let MySMN explain.

Connect With Your Local Customers

According to Google, aka the masters of online search, 97% of consumers search for local businesses online. That number is huge and therefore the power of your online presence should not be ignored. There are many ways to boost your visibility online, and using Google Places is an easy and free way to benefit your business. Having a presence on Google Places helps people find, share, rate, and recommend your business to their friends, and people across the web. You can see what people are saying, and respond directly to customer reviews which is how Google Places benefit business.

Make Your Business Stand Out 

With Google Places, you can add photos, update your address and hours, and you can also promote your business with ads. You can utilize your listing to show customers why they will want to choose you, yet another reason how Google Places benefit business.

Connected to Google+

Google+ is Google’s social media platform, which has grown to 400 million members and 100 million active users. Using Google Places for Business, your local listing can also be found on Google+. Gotta love a 2-for-1!

How Does Google Places Benefit Business explained by MySMN

We think Google Places is a valuable tool to market your business and one of the best parts is that is doesn’t cost a dime. If you have any questions on how does Google Places benefit business, or anything else in the online world, get in touch!

Posted by Patrick

Social Media Statistics for 2012

Business Tips, Facebook, Google+, Social Media for Consumer Products, Social Media for Hospitality, Social Media predictions, Socially Connected, Strategic Planning 0

We are constantly talking about the importance of social media as a part of any great business marketing plan, and we firmly believe it. To further explain why social media is here to stay, and why you must engage, we would like to share with you a comprehensive list of social media statistics for 2012 that only reconfirm why one must jump on board.

The Social Skinny shared these statistics with us:

  • On average, any given individual, in 2012, will share 415 pieces of content on Facebook, write about 15,795 tweets, will check-in about 563 times on Foursquare, watch about 196 hours of YouTube videos and spend countless amounts of time on any one of these social networking sites discovering what everyone else is doing.
  • Social media activity increased from 36% to 59% of all online activity by the end of 2011, showing that social networking is the fastest growing online behavior.
  • As of 2012, 2.8 billion social networking profiles exist. This equates to about half of all internet users in the world!
  • That being said, 4 out of 5 internet users visit social networking sites and blogs on a daily basis.
  • 70 million WordPress blogs exist in the world.
  • 39 million Tumblr blogs exist in the world.

Now, here are some business specific social media statistics:

  • 36% of posted content is brand-related.
  • 50% of social media users follow brands on social networking sites like Facebook and Twitter.
  • 75% of companies use some sort of social media marketing in their marketing strategy.
  • 40% of all companies admit that they need some sort of social media training to better understand the medium.
  • 41% of 2011 college graduates used social media as part of their job search.
  • 38% of companies believe that social media should be made high priority, resulting in about 57% of businesses trying to increase their social media budget for 2012.
  • In the small business world, 1 in 3 small businesses are using social media.

So, there you have it! These statistics suggest that social media has proven to be a very lucrative marketing strategy, and it is in no way slowing down. Quite the opposite, in fact. If you have yet to jump on the social media train, it is about time to do so. Investing in social media could be one of the best moves for your small business! Hurry, before this train leaves the station in hot pursuit of the future of social media.

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