ROI in Social Media
Social Media Advertising Channels Every Small Business Should Consider
Almost 90% of all small businesses use Facebook to advertise their goods and services, yet only about 60% of those companies say that the Facebook ads are accomplishing the intended business objectives. Since the cost of advertising on the popular…
What Does Facebook’s News Feed Change Mean for Your Business?
What Does Facebook’s News Feed Change Mean for Your Business? The change in Facebook’s news feeds revolves around the social media giant’s intention to supply less news from the world of business, entertainment, and publishers, while focusing more on the…
3 New Year’s Marketing Resolutions for 2017
We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same…
Say Hello to the Digital Tip
Gone are the days of spending money on newspapers and magazines to get the most interesting, thought-provoking material. Society has shifted from paper publications to the digital world and cloud databases, and we’re finding new sources for our daily news…
Facebook Contests- We Explain the Rules and Tips
Rules for social networks change often. If you do not follow social media news but use Facebook for contests, promotions or even advertising your services or products, you need to know those rules, man. Plenty of contests have been…
Common Mistakes In Social Media Marketing
We are all rookies at some point when it comes to social media and here are common mistakes in social media marketing that you should avoid. Some of you have new businesses and others are trying to save or elevate their existing…
How Social Media Benefits SEO
There are exponential perks to social media, but rarely do people consider how social media benefits SEO (search engine optimization). Of course at MySMN, we are quite the fans of everything social media, so we are going to share how…
ROI and Social Media – No, It’s “ROE”
by Colleen Rugg They key thing to remember that in social media, when measuring “ROI” you really want to measure “ROE” – Return on Engagement. It’s important your team is looking for how people are engaging with you on social…
Social Media ROI: Rocket Science?
By Alessandra Ceresa Now that there is a social media campaign in place, how can it be measured? Measuring social media return on investment (ROI) is a debated topic, and how a company can go about measuring depends on a…