Social Media Archives | My Social Media Network

Social Media Advertising Channels Every Small Business Should Consider

August 26, 2018B2B Social Media, ROI in Social Media, Social Media, Social Media Marketing 0

Almost 90% of all small businesses use Facebook to advertise their goods and services, yet only about 60% of those companies say that the Facebook ads are accomplishing the intended business objectives. Since the cost of advertising on the popular social medium rose nearly 40% last year, it might be time for your company’s advertising and marketing personnel to consider using other social media in addition to Facebook, in order to achieve the best return on your marketing spend.

LinkedIn advertising

LinkedIn advertising and posting is a terrific bargain at present, because the medium has not severely refined its publishing process, as has Facebook, and this means you can still have a powerful organic reach on LinkedIn. Organic reach is the total number of potential customers who actually have a chance to see your post, without there being any kind of paid distribution factor involved. While Facebook has been consistently diminishing this reach in recent years, and making it harder to achieve a reasonable ROI, this is not yet true of LinkedIn. As long as someone in your business, or someone whom you’ve hired as an influencer, engages regularly with your audience, your posts will be near the top of targeted feeds.

But there is another factor which is just as compelling – LinkedIn is generally frequented by business professional types, and these individuals represent high-quality leads who are probably your ideal customer types. Compare that audience to the more generalized clientele on Facebook, which can be filled with all manner of users, many of whom have zero interest in products or services of any kind. It will also be worth your while to produce videos which are intended for the LinkedIn audience, where the prevalence of videos is not nearly at the Facebook level, and that means yours is more likely to be seen.

Twitter advertising

For some of the same reasons that LinkedIn has advantages over Facebook, so does Twitter. It costs less and can be said to have a more professional audience – but there’s one more reason which may not be as generally well known. Twitter now has a free tool called the Twitter Advanced Search, which allows you to discover the most used keywords by users from a specific location or region. This could tell you a lot about your competition for one thing, and it can also tell you what matters most to users in your area, because that’s what they’re tweeting about. You can gain a lot of very useful information with this tool, that will help you be more competitive, and will help you to provide what your customers really want.

Instagram advertising

Since Instagram is wholly owned by Facebook, it has the same kind of access to user information that its parent does, and that is a very large database of individuals indeed. Since Instagram is largely frequented by millenials and those who consider it a much more modern and cool social medium than its Facebook cousin, you’ll have access to an entirely new audience that Facebook might lack. During a six-month period of 2017, the number of advertisers on Instagram doubled, which is a clear indication that many business owners have discovered the value of accessing the different audience engendered by the Instagram social medium.

The last word

While advertising on Facebook is by no means a thing of the past, and it can still provide value, you would be prudent as a small business owner to consider the advantages offered by other social media as well. You can reach new audiences, achieve a more visible presence in the social media, and spend a lot less, by considering the possibilities offered by each of the major platforms.

Don’t try to do it yourself

As an entrepreneur or small business owner, your focus is on launching and scaling your business. If you don’t have the in-house personnel to execute your social media marketing strategies, hire a San Diego marketing firm to ensure that your objectives are achieved. Social media marketing is often more effective when left up to the experts who work in that arena on a daily basis. Contact us to learn more about how we can help grow your small business!

Posted by Shannon Goodell

10 Social Media Marketing Tips For Your Small Business

August 26, 2018B2B Social Media, Business, Social Media, Social Media Marketing 0

There is no question that the power of social media marketing is one of the most important single areas which every entrepreneur should be focusing on, in terms of reaching an intended audience. The sheer numbers of users involved should point that out clearly, but when you consider the potential for sharing among all those users, reachability can grow exponentially. Here are 10 recommendations for making good use of social media marketing to reach your target audience and grow your business.

Focus on your business objectives first

Your strategy with regard to the social media should be careful to avoid putting the cart (social media) before the horse (your business). Instead, consider what your top three business objectives are, and use the social media to drive those objectives, rather than the other way around. Don’t just try to achieve a presence on social media – use the specific platform frequented by your target audience to help you acquire 25% more leads this year, for instance.

Be authentic

People relate to other people more so than to a faceless business entity. That means you need to give your business a ‘face’, a personality. Emphasize the human aspect of your business by telling your story, and the story of your employees. By showing that your company personnel are involved in the community, or perhaps that you support a local worthy cause, you will connect much better with consumers you’re trying to reach.

Think Visual

It’s worth remembering that people’s attention spans tend to be very limited on the Internet, so if you don’t capture their interest immediately, they’ll probably move on to the next website. More than 50% of all people who visit Facebook watch at least one video every day, and that’s just one social media platform. Live Facebook videos are exploding in popularity because they’re such a great way to launch new products, provide background on your company, demonstrate ‘how-to’ use products, and make important announcements.

Content Is King

While blogs are valuable, your content shouldn’t stop there. You want to create content that’s tailored to the three stages of the funnel – awareness, evaluation, and conversion. Blogs and social media posts are great for awareness. However, you’ll want to craft effective content that work best for evaluation and conversion. This includes content such as case studies, customer/client testimonials, a coupon, webinar, software download, and more.

Visual content is super powerful, as well. If you can create an Infographic that has genuine value and appeal to your target audience, there’s no telling how much it might be shared around the globe. It’s imperative to determine your target audience and what type of content will be valuable to them.

Build Your LinkedIn

Almost all business owners would benefit by increasing their LinkedIn marketing. By promoting greater engagement of LinkedIn users with your company, you will undoubtedly see a boost in conversion rates and sales. Become an authority in your field, and reach out to potential customers with messages tailored to their specific needs. You can use Sales Navigator to build your target audience list, and then reach out to decision-makers with personalized messages.

Dominate the most appropriate platforms

It’s alright to have a presence on many of the social media platforms, but you really need to focus your attention on the one or two platforms where most of your target audience spends time, and where your business can fit right in. Twitter for instance, caters to an audience interested in breaking news and technology announcements, so if that fits your company, that’s where you should try to dominate.

Match your content type to the social media channel

When you’re crafting social media content, make sure it’s of the type which is well-suited to the platform you’re using, even if you have to create separate kinds of content for each platform. Tools like Stencil and Canva can help you produce content ideally suited to the platform.

Be Social

Starting a conversation in social media can be a terrific way to get people engaged and interacting with you. You should also be sharing content, re-tweeting posts that are interesting, and ask questions of your own which elicit responses from other users. You should also jump into conversations around your expertise, as well as nurture conversations you have started. By showing that you’re actively engaged yourself, your business can be seen as an involved, caring entity.

Have a Clear Goal When Advertising on Facebook

If Facebook is your platform of choice, or at least one of them, you’ll need to create some ads which fit well with it. The tremendous ability of Facebook to target a specific audience can lead you to the success you crave, but only if you’ve pre-determined what you’re trying to achieve, and have crafted your ads accordingly.

Don’t try to do it yourself

Posted by Patrick

Authentic Marketing Tactics for Small Businesses

February 15, 2018Advertising, Business, Content Marketing, Local SEO, Marketing Campaigns, SEO, Social Media, Social Media Marketing, Strategy, Technology, Trends 0

There are a great many ways that your small business can use authentic marketing to engage more fully with consumers these days, and to convince them that yours is a company worthy of their patronage. Strategies like those listed below are all designed to take consumers below the surface level of your business, and establish a deeper sense of familiarity or intimacy with them. If you can achieve that, you will likely have found the key which unlocks the door to customer loyalty.

Share Who You Are

Today’s more sophisticated consumers want more than just a run-down of your products, services, and features – they want to know who it is they’re doing business with. They want to know why your company is a better provider of their needs than other companies might be, and they want to know what your company stands for. By opening up to your audience, you can literally bring them inside your world, and give them reasons to choose you over your competitors. Tell them your personal story, introduce them to some of your employees, relate to your audience what your values and beliefs are – do all of these, and you’ll be marketing as authentically as your potential customers could hope for.

Have a Cause

One of the things that most appeals to consumers about a company they might do business with – and which they consider to be the most authentic – is the fact that a business aligns itself with a cause greater than itself, and greater than the entire community. This shows that your company is one that cares about more than just profits, but that it cares about the human experience and about making the world a little bit better place. Yogurt manufacturer Yoplait has had a very successful ad running for nearly 20 years now which encourages consumers to return the lids from their products, in exchange for making a $.10 donation to a breast cancer charity for each returned lid.

Use Facebook Messenger

Using Messenger carries a number of advantages that instantly overcome many of the difficulties with reaching your audience. First of all, people trust Messenger, and that trust automatically transfers to your business when you engage with them. You already have their identities in a session, and that allows for the most authentic kind of customer feedback. Perhaps best of all, Facebook will get you an open rate four times greater than email will, and a click-through rate which is ten times greater – no contest!

Create Unique Experiences

If you can generate unique experiences with potential customers, it’s a great way to establish a bond, and it also stands a fair chance of being shared endlessly on the social media. One memorable such experience was recently devised by Ikea, which developed an ad that invited pregnant women to urinate on the ad paper to see how much of a discount they would get on a new baby crib. This kind of marketing causes direct participation of consumers and generates buzz-worthy interest. In fact, it was such a unique and funny way to advertise a discount that it was widely shared, and ended up achieving tremendous reach for Ikea.

Use the Power of Humor

The climate on social media today is one of ironic humor, and users have developed a high degree of sales resistance to traditional advertising. But if your company can authentically market in a way that rides that same wave of pervasive humor, even at your own expense, it will bypass the sales resistance and include you as part of the culture. Take for instance, an ad recently run by the city of Los Angeles, which was seeking a new Graphics Designer. The ad was not a polished, professional-looking appeal though – far from it. Instead, it looked like something a child drew with a crayon, while having his elbow poked repeatedly during the effort. It went viral.

More than ever consumers are looking for an authentic connection to businesses on social media. Utilizing the strategies above can help small businesses break through the noise and create lasting relationships with their target audiences. Contact us today to learn more!

Digital Marketing Trends To Prepare For In 2018

Posted by Patrick

Digital Marketing Trends To Prepare For In 2018

November 18, 2017Advertising, Adwords, Email Marketing, Local SEO, Marketing Campaigns, Mobile, SEO, SEO, Social Media, Social Media Marketing, Strategy, Technology, Twitter

As you’re probably aware, the digital marketing strategies that worked for you in 2010, or even 2015 may not be working for you now in 2017. And, what may be working for you now may not work in 2018.

So whether you’re new to marketing or have been in this field for many years, you’ve learned one valuable lesson—change is a constant. Being a marketer means you’ve got to be agile and adapt quickly, but even if the methods of marketing are in flux, the goals are still the same—having a coherent message for your sales funnels; establishing and raising loyalty and brand awareness; boosting customer engagement, driving traffic, and making those conversions and sales.

Here are three major trends that you should prepare for right now and into 2018.

Mind (and Fill) the Gap

Marketing has been around a lot longer than social media, but in the haste of trying to find the newest, latest, and greatest tools and gimmicks, fundamental marketing has been left behind, leaving a large talent gap. Wedged in this gap are failed campaigns, wasteful budgets, and misunderstood data.

So how do you mind and fill the gap? Bring some knowledgeable marketers who have proven track records and training while helping businesses to rise above the fray while learning new digital marketing skills. Going the other way, younger marketers can learn marketing basics which can give them a stronger foundation to with their innovative and creative efforts.

More companies will be looking for both marketing generalists and specialists while boosting training efforts for both. A few areas that marketers could use additional training include analytics, content marketing, SEO, and social marketing. Besides having training occur in-house, there are online website that provide certifications in digital marketing. Additionally, to fill this talent gap, HR departments will need to start to attract and reward talent who have a high ROI for their marketing efforts.

The Social Network—Yes, Facebook (and More)

Yes, internet marketing does require some social media component. It costs little but can bring high returns. One trend that seems to be profitable is promoting stories on Facebook. This puts you on a more direct path to your customers, avoiding publishers to get exposure.

Another idea—don’t discount the discount. For social media users, extending them unique offers can be a great way to promote your company’s services and products. It could be simple as taking a picture with your product, or putting up a short video about why your service is great.

Pivot to Video—Wisely

So throwing up a video on your website just because everyone else is doing it is not going to help your brand grow. You need marketers who understand why people watch the videos they do and what makes them go viral. It’s a key skill that is missing in digital marketing, especially in analytics, content marketing, mobile, and social media.

Bring Marketing Back Home

There’s something to be said for a successful marketing campaign that happens in a brick-and-mortar store. It’s not just physically be there. It still involves digital marketing along with classic marketing. Take for example, digital coupons, or mobile in-store updates that inform shoppers of what’s on sale. The latter will keep customers in the store longer.

Looking for a San Diego marketing agency that can provide your digital marketing needs? Contact us today to start a conversation about how we can support and grow your brand’s awareness.

Posted by Patrick

Disappearing Content is the Future of Advertising

September 11, 2017Advertising, Content Marketing, Marketing Campaigns, Social Media, Social Media For Retail Businesses, Social Media Marketing, Social Media predictions

We’re not really too sure if Snapchat knew exactly what they were getting into with the concept of disappearing content. You know, it being the future of social media and all. But why would we want our content to disappear? It all comes down to the power of relevance.

As we have mentioned in past blogs, the future of content is user intent. Although Facebook and Instagram have become more organized as far as relative content, Snapchat has become king. With the power to choose what we want to see, the only content audiences view is exactly what they want to see; what they intend to see. And not only is appealing to them in the first place, but the fact that it only lasts so long commands more attention than it would if it did not have the ability to disappear.

Much like feeds that seems to tailor themselves to the user’s personality and interests, Snapchat also offers options of different entertainment companies to view their content like magazines, sports channels, teams, models and more. By taking this information into account and storing it in the user’s personalized account, they have specific options to revisit the content whenever they choose until it eventually disappears. This creates a win-win for brands and companies to not have to bombard users with over saturated ads and give a special insight into the exciting lives behind them simultaneously. These channels seem to be one of the most popular features of the application, besides the fact that the filters fuel social lives for friends to share.

How Can It Help You?

So far, the creative and illusive form of content has been used for campaigns and fundraisers through uploaded selfies and relative pictures. According to Blue Baboon Digital, “in 2014 the World’s Wildlife Fund began a Snapchat campaign to raise awareness about endangered species. They launched the #LastSelfie campaign, inspired by the disappearing nature of Snapchat. They included the tagline ‘Don’t let this be my #LastSelfie’ to encourage users of the app to take pictures of their ads and share them with friends.”

Beyond which companies and brands are already featured on this application and utilize its beneficial properties, any are open to use it! The hype of disappearing content not only attracts big businesses due to its popularity but its low cost especially. Snap Ads generally run only $3,000 a month, sponsored lens can be a bit pricier running from $5,000 Mon-Friday, and finally, the discover ads that we have been talking about. Priced at $50,000 currently, Snap decided to drop the rates from $750,000 to make them more affordable with “Live Story” prices at $250,000 in the Discover section.

With many options to choose from, more and more brands and businesses are jumping on board to the Snapchat disappearing platform every day. Depending on how much your budget is for advertising, this is definitely considered to be a wise investment for personal brands as well as clients. Consider how much you want your name out there and what you’re willing to invest for it; this is the future of social media advertising so let’s get with the times.

Posted by Patrick

3 Exciting New Social Media Features You Should Know About!

May 19, 2017Social Media 0

The only constant in social media platforms these days is the fact that they are constantly changing, experimenting with new features, copying each other, and adding new and exciting ways of communicating with others and marketing ourselves. With that, we have three exciting new features that have just hit three of the more popular social media platforms that everyone should be taking advantage of, with the exception of Twitter timeouts, that is. ?

Twitter Timeouts

For a while now, Twitter has experienced a bit of criticism concerning incidents of cyber-bullying and abusive behavior by some of its users. Twitter has started cracking down on such behaviors by issuing digital timeouts. A Twitter timeout generally lasts 12 hours, or may be determined on a case by case basis depending upon the infraction. While a user is in timeout, they may still tweet, however only those who follow them will be able to see their content. This is a step in the right direction for protecting social media users and taking a stand against abusing behavior online.

Facebook Jobs Feature

LinkedIn could be in for some serious competition from Facebook in the job recruiting and searching department. Companies located in Canada and the U.S. can now list job openings on the new job page. Users can apply to the job of their choice for free, and businesses can post job openings for free as well. Applicants are allowed up to 1,000 words as to why they would be a good fit for the position, and they can be reached via messenger by the company they are applying with. Anything a user has made public on their profile will be visible by the prospective new employer. There’s a bit of skepticism as to whether or not his will take off, as many people do not think of Facebook when looking for jobs, however Facebook wants their users to be able to conduct job searches while using their site now. It will be interesting to see if this function really takes off in the next year or so.

Instagram Galleries

When Instagram first launched 6 years ago it was pretty basic. Low-resolution square images with filters you could easily share over social media drew in users by the millions. Then Facebook bought Instagram, and it’s changed in ways users first may have never imagined. Images can be high resolution and larger than they once were, and you can even post live video. What’s even cooler, is that a couple months ago Instagram rolled out the option of uploading galleries, or carousel images that showcase up to 10 photos in one post. There’s no choosing which image to share now. You can share a whole string of images to create a story. We wonder what the app is going to come up with next.

With so many social media platforms rolling out new and exciting features constantly, it can sometimes be difficult to keep up. Especially if you’re a small business owner trying to both run your business, and market yourself digitally. That’s why we’re here. We’re a San Diego digital marketing agency that caters to small business owners. We would love to help you turn your small digital marketing budget into a lead generation machine. For more information or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

How you can use March Madness to your benefit over social media

May 19, 2017Social Media, Social Media for Party Planners 0

March is a glorious month for marketers and sports fans alike. Not only does the month mark the end of winter and beginning of spring, but it also means that college basketball teams nationwide will be competing in the NCAA March Madness college basketball tournament. This is a wonderful opportunity for social media marketers to join in the March Madness conversation as means of promoting their brands. Facebook and Instagram have noticed that such trends surrounding things like the Oscars, the Superbowl, March Madness, and Valentine’s Day have provided excellent opportunities in 2017 for marketers to shine, and bring attention to their brands by joining in on the conversations surrounding these holidays and events.

Last year in 2016 alone, the number of conversations over Facebook surrounding March Madness grew by 40%. This is a hot topic of discussion and debate, and it truly couldn’t hurt to join in on the conversation. So, just exactly how does one join in on the March Madness conversation as means of boosting their small business? We’re so glad you asked! Here are some of our top ideas for using March Madness to boost exposure for your brand.

Start a contest: Several local newspapers and businesses find that March Madness provides a fun time to start a contest. While the basketball players are duking it out on the court, you can let customers try to predict who will win each game. You can offer the prize of your choice for the lucky person who wins each bracket.
Choose a team: There’s no better way to spark engagement than to pick a team to root for, and post content surrounding your favorite team. Perhaps you will create some custom graphics, or post videos and photos of your favorite team and players. All of this is sure to strike some emotion driven comments, whether viewers agree or disagree with your choice of who to root for.
Start a debate: One of the best ways to spark exposure and engagement over social media is to have an opinion, and to post content that expresses your opinion. Having an opinion about who is going to win a game, or the entire March Madness tournament is all it takes to begin a debate. When it comes to college sports, many people are passionately emotional about their favorite teams.
Post updates: If you’d rather stay out of limelight when it comes to voicing your opinion, simple updates after each game will suffice in providing your audience many opportunities to get involved in a conversation about a game. You may even want to start a conversation by asking your followers who they think will win an upcoming game and why.
Be a good sport: No matter who wins or loses each game, it is important to represent your brand by showing excellent sportsmanship. Reacting in anger over social media over a sporting event may not be the best image you want to portray to your followers on behalf of your brand. Keep things civil and congratulate each team who wins, and you will be projecting a fabulous public image for your business.

Are you interested in using upcoming events to boost your social media exposure for your brand? Would you like help developing an overall digital marketing strategy? Our social media experts would love to help you. We’re a local San Diego website design, email marketing, PR, social media and search engine optimization firm. It is our mission to make our clients more successful. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

5 Social Media Trends We’re Excited to See in 2017

May 19, 2017Advertising, Business Tips, Content Marketing, Social Good, Social Media, Social Media for Consumer Products, Uncategorized 0

2017 is here, and that means there are sure to be a whole slew of brand new technologies, trends and innovative ways in which marketers will be promoting their business this year. We’ve scoured the web to find out more in terms of what we’re to expect this year, and we’ve found some exciting new trends that we’d love to share with you so that you too are in the loop with the latest and greatest in digital marketing to date.

AI Lenses for Instagram and Facebook

Much like the Snapchat filters, Instagram and Facebook are now working on AI Lenses for profile pictures that are sure to rival the ever-popular filters on Snapchat, according to Sprout Social. Thanks to the popular Snapchat stories, this trend isn’t going away anytime soon, and we should be seeing much more of it overall social media platforms this year.

More Growth for Snapchat

Last year Snapchat experienced an enormous amount of growth to reach a total of 150 million daily users in 2016, with 41% of US adults aged 18-34 being users.

Automation Turns into Social Media Management

Businesses are starting to see the value in real-time posting and engagement for their social media platforms across the board. This is showing business owners and marketers alike that there is much more value in hiring a social media management firm to actively manage all social media accounts in more real-time than setting up everything with automation, so that it is basically on auto-pilot. Opportunities for reaching more people, getting in on what’s most current, trending and up to date, and being more responsive to followers in real-time is going to be essential in 2017.

Paid Content is King

Navigating the ever-changing algorithms over Facebook and Instagram have forced marketers into boosting and promoting content in order to reach more people. This trend isn’t going anywhere, anytime soon. If businesses want to reach more people, advertising their content over platforms such as Facebook and Instagram are going to be essential. It will also help to pair this effort with the expertise of a local search engine optimization firm to reach even more people over the Internet, and gain maximum exposure for not only your content, but your company website as well.

Social Media Expertise Demand at an All-Time High

Nine out of ten companies currently report that their employees lack the skill sets needed to effectively execute social media management and marketing in an overall effective way. This is going to push companies to start considering outsourcing their social media management to an experienced marketing firm. This will save companies time, and even money when it comes to managing their social media efforts in a manner that will not only drive sales, leads and ROI, but build a loyal following that is sure to stick with them for years to come.

Social media is constantly changing, which is also changing the way that businesses must market themselves. Gone will be the days of in-house marketing if companies truly want to get an edge above their competition and become power houses over social media and the Internet. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

3 New Year’s Marketing Resolutions for 2017

May 19, 2017Advertising, Content Marketing, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Marketing Campaigns, Mobile, Pinterest, ROI in Social Media, SEO, Social Good, Social Media 0

We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same can be said for your small business. There are so many new technologies and programs available today when it comes to marketing and promoting yourself, that it may seem overwhelming to know where to start. But nevertheless, if you aren’t marketing your small business in 2017 in new and exciting ways, how do you expect your business to grow? That’s why we’ve come up with a handy dandy list of new year’s marketing resolutions for your small business in 2017.

Revamp Your Website

January is the perfect time to take a look at your website and decide which pages and graphics, messages, etc. need to be updated, and which things can completely go. Giving your website a fresh new look in 2017 is a great way to attract more leads and potential customers. Be sure to hire the right San Diego website design firm who will take the time and attention it takes to ensure that every detail of your website is psychologically designed in a way that will attract more viewers, and bring them into your storefront or office.

Search Engine Optimization

The Internet is changing all of the time, and if you’re not keeping up with SEO, you may not even be visible in the vast digital jungle that is the web. Be sure to hire a professional search engine optimization firm that will not only help you reach the top of Google search pages, but also optimize your SEO in San Diego so you’re targeting customers nearby. Local search optimization is just as, if not more, important than overall SEO–depending upon your business and industry.

Boost Your Social Media Efforts

It’s always a good idea to make sure your social media content is current and up-to-date. If you want to grow a social following, be sure you’re posting relevant content your followers want to see on a consistent basis. Third party articles from companies you’d like to strategically align with are helpful. You may also want to refresh your profile and background images. Be sure to post content that is behind the scenes, without being too personal, and to mix in a bit of fun with your business-related information. Custom graphics, infographics, links to your website, videos and blogs are essential for social media, and not just on Facebook. LinkedIn is great for B2B marketing, while Instagram, Twitter, Snapchat and YouTube are growing fast. If you’re feeling a bit overwhelmed with navigating the ever-changing social media world, we are here to help. We offer social media management services that are sure to save you time, while increasing your following and overall profits. We can even create ads for your own personal Facebook and Instagram campaigns.

In this new digital age, it’s essential for small and large businesses alike to jump on the social media bandwagon. Whether you enjoy social media or not, there are billions of people around the globe who do, and it’s taking over the way that marketing and advertising is conducted moving forward. Therefore, we are here for you, and would love a chance to help make 2017 the best year yet for your San Diego business. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

Our Top Marketing Predictions for 2017

May 19, 2017Business Tips, Content Marketing, SEO, Social Media, Social Media predictions 0

2017 is just around the corner, so while you’re planning your New Year’s Eve parties, your San Diego SEO experts have been gathering together the top marketing predictions we see coming to fruition for 2017, and planning our strategies accordingly. So just what do we see happening in a big way for digital marketing in 2017? Many, many things. Here are some of our top predictions.

Automation Will Be Mandatory

Automation is no longer an option of convenience if you want to succeed in marketing your small business in 2017. Instagram just rolled out a new API which will allow for automation of ads, and hopefully all posts on the platform will follow suit. Pretty much every other social media site has the API for automating posts, and this is going to be key. San Diego small businesses are going to rely on planning and strategizing their content, and scheduling it out via Facebook, Hootsuite, etc. This isn’t going to completely overshadow live posting, but it’s definitely going to be a must if companies want to keep up with content marketing competition.

Snapchat Will Continue to Grow

This social media platform has been growing at a rapid rate, as it should be. Large and small businesses alike are going to have to jump on the bandwagon, or miss out on a very large potential target market.

Targeting Will Be Data Driven

The collection of data by large social media platforms such as Facebook has completely transformed the way customers are targeted and marketed to. Marketing is going to be client-driven and all-inclusive pertaining to their lifestyle as a whole. How do we get this information? Facebook, Instagram, email, personal shopping history, etc. All of this data is going to be used in a cumulative way to really paint a picture of each consumer individually, so that targeting will only become smarter–giving each consumer exactly what they want when they want it.

Investing in Your Marketing Team Will Be Mandatory

If you own a San Diego marketing firm–or employ one to conduct the marketing for your business–a bit of investment into your team is going to be essential in 2017. This is because the heat will be turned up, and the pressure will be on to not only produce great content, but to really engage with your target audience and build a following that is not only interacting with said content, but loyal to your brand. Instilling passion and loyalty in your digital following is a bit of an art combined with science that takes time, blood, sweat and tears, so if you’re not investing in your team, a bigger, better competitor will.

For more information or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

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