Social Media

As technology forges ahead and marketing strategies become more sophisticated behind that wave of technology, it’s still one of the first online strategies that has remained the most effective at generating leads and reaching targeted customers. That somewhat surprising fact should tell you something about the enormous staying power of email marketing, and the comfort level that marketing strategists have developed for it.

It’s true that email marketing has evolved to become far more sophisticated than broadcasting unsolicited messages, but the fact remains that email is still at the forefront of digital marketing, and is still used to great effect by San Diego digital marketers, San Diego website design firms, and San Diego SEO optimization consultants, among others.

What are business leads?

A lead is an individual has who has indicated at least some initial interest in your company or your product lines in one of several ways. It could have been by downloading an e-book posted online by your company, or someone who filled out a form on the company website, or possibly even someone who attended a huge trade seminar and simply dropped a business card into the fishbowl.

This is way at the beginning of the purchase cycle, and doesn’t amount to much more than simple curiosity. Still, there is a possibility that this curiosity can be fanned into the flames of something much more like genuine interest. Having discovered that initial curiosity, it is the task of the sales and marketing group to gently nudge the lead further and further along the purchase cycle path, until an actual sale is made.

Tips for effective email marketing

The way that marketing strategists can achieve the goal of gently pushing the lead toward the sales funnel is by employing proven techniques related to email design, and to the kind of content which should be included in the email text. If you adopt some of these tips and techniques, you should be able to convert a lot more leads into actual sales.

• Email subject– the subject of your email is much more important than you might think, and very often cues the lead in on whether or not to continue reading. For this reason, you should craft your subject heading carefully and grab attention quickly. Some suggestions for doing this are by using subjects which call for action, personalizing a subject line, or addressing a specific problem your lead has.
• Be brief– long, windy emails are almost guaranteed to end up in the circular file, so keep your message concise and appealing.
• Evoke imagery– whenever possible, try to generate an image in your lead’s mind, because it will give you a much greater chance of success than simple text.
• Include social media– by including social media links in your emails, you can get readers to share your content with people in their network.
• Call to action– the best way to keep the lead going forward in the purchase cycle is to be very informative about your products and services. This means your email needs to effectively make use of action words like attend, read, try now, register, and download. If you can get the lead to read your company content about products and services, you will have educated them about what you have to offer.

More information on digital marketing 

MySMN is a digital marketing agency that also does website design, and is a search engine optimization firm in San Diego which can help you with all your design and marketing concern. For more information or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Growing your social media presence is something that can find you loads of new customers and bring in tons of business for your company, but only if it’s done in the right manner, which is as part of an organized and integrated strategy. The driving factor behind your whole approach should be to give customers exactly what they want, after having made a thorough examination of their needs and desires. With this in mind, your social media strategy should pay big dividends as you grow your social following.

Here are some steps you should be taking to accomplish that objective purposefully and organically.

Social media following growth tips

• Establish platform objectives– before you start posting anywhere, make sure you have a good understanding of how each of the social media platforms works, and which types of users can be reached on each of them.
• Be active– for whichever platforms you have chosen to establish a presence, make sure that you engage with other users frequently. It’s not enough to just include links with your articles or tweets and expect that other users will follow and be interested. By interacting with as many others as possible, you will be demonstrating that you are accessible, and that you are genuinely interested in connecting.
• Understand your audience– you’ll be able to interact with your intended audience in a much more meaningful way if you know what they want to read about, and in a larger sense, what their life needs and desires.
• Create a marketing calendar– you can establish an integrated strategy by ensuring the each platform you’re active on serves a useful purpose, and one of the best ways to do this is to create a calendar which includes all of your upcoming business events, blog posts, product announcements, and anything else you might want to publicize.
• Attach icons to your website– even your personal website should have the social media icons attached, because you want to make it easy for users to like and follow you.
• Connect profiles to your website– profiles that you establish on any of the social media should be linked to your website, to make it easy for people to find out more about you and your company.
• Provide benefit to your following– people won’t want to visit your website or your social media page unless there’s some benefit to them in doing so. One good way to accomplish this is to offer giveaways that draw users into your business and get them acquainted with the products and services you have to offer.
• Expand your horizons– don’t limit yourself to the four or five most popular social media platforms, because there really are a great many others which can help you reach even more potential customers. Once you’ve covered your bases with the bigger platforms, you should broaden your approach and get involved on some of the alternative social media outlets.

More social media expertise

To make the greatest use of your social media presence, it would be worth your while to consult with a digital marketing agency, like MySMN, with a solid reputation for SEO in San Diego, and for San Diego website design. As digital marketing experts and as a search engine optimization firm, we have the tools you need to grow your business. For more information, or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.