Social Media
Social Media Advertising Channels Every Small Business Should Consider
Almost 90% of all small businesses use Facebook to advertise their goods and services, yet only about 60% of those companies say that the Facebook ads are accomplishing the intended business objectives. Since the cost of advertising on the popular…
10 Social Media Marketing Tips For Your Small Business
There is no question that the power of social media marketing is one of the most important single areas which every entrepreneur should be focusing on, in terms of reaching an intended audience. The sheer numbers of users involved should…
Authentic Marketing Tactics for Small Businesses
There are a great many ways that your small business can use authentic marketing to engage more fully with consumers these days, and to convince them that yours is a company worthy of their patronage. Strategies like those listed below…
Digital Marketing Trends To Prepare For In 2018
As you’re probably aware, the digital marketing strategies that worked for you in 2010, or even 2015 may not be working for you now in 2017. And, what may be working for you now may not work in 2018. So…
Disappearing Content is the Future of Advertising
We’re not really too sure if Snapchat knew exactly what they were getting into with the concept of disappearing content. You know, it being the future of social media and all. But why would we want our content to disappear?…
3 Exciting New Social Media Features You Should Know About!
The only constant in social media platforms these days is the fact that they are constantly changing, experimenting with new features, copying each other, and adding new and exciting ways of communicating with others and marketing ourselves. With that, we…
How you can use March Madness to your benefit over social media
March is a glorious month for marketers and sports fans alike. Not only does the month mark the end of winter and beginning of spring, but it also means that college basketball teams nationwide will be competing in the NCAA…
5 Social Media Trends We’re Excited to See in 2017
2017 is here, and that means there are sure to be a whole slew of brand new technologies, trends and innovative ways in which marketers will be promoting their business this year. We’ve scoured the web to find out more…
3 New Year’s Marketing Resolutions for 2017
We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same…
Our Top Marketing Predictions for 2017
2017 is just around the corner, so while you’re planning your New Year’s Eve parties, your San Diego SEO experts have been gathering together the top marketing predictions we see coming to fruition for 2017, and planning our strategies…
6 Digital Marketing Tips for the Holidays
With the holiday season in full swing there are several marketing strategies available to tap into the season and the increased web traffic and internet shopping that is happening right now. Below are our top digital marketing tips for your…
Outdated Trends to Avoid on Social Media
Since social media has become a popular past time over the last two decades, we’ve seen many trends come and go. A whole new genre of trends has emerged over the varying social media sites, and there are some trends…
Instagram Offers Shopping and More!
Some exciting new changes are coming to Instagram which should open many new possibilities for all users moving forward. As this platform–owned by Facebook–continues to grow in popularity, more and more features are being added to not only enhance the…
Email Marketing Tips to Increase Leads
As technology forges ahead and marketing strategies become more sophisticated behind that wave of technology, it’s still one of the first online strategies that has remained the most effective at generating leads and reaching targeted customers. That somewhat surprising…
Best Practices to Grow Your Social Following Organically
Growing your social media presence is something that can find you loads of new customers and bring in tons of business for your company, but only if it’s done in the right manner, which is as part of an organized and integrated strategy. The driving…
Small Businesses: 5 Tips to Improve Your Real-Time Engagement via Social Media
It’s always a good idea for your business, whether it’s big or small, to have more person-to-person contact with your audience on social media. This is the very best way to let them know what your company is all about,…
How to Beat the Ever Changing Algorithms in Social Media
In the same way that marketers must stay ahead of social media trends in order to remain competitive, it’s also essential to stay on top of changing algorithms. Before now, you may have associated algorithm changes with search engine optimization (SEO)…
Hottest Social Media Trends for Summer 2016
Summer has arrived, and warm temps don’t mean that it’s time to take a break from your marketing campaign. Quite the opposite. As more and more folks take some much-needed time off from work, you can bet that they’ll be…
Keeping Your Fingers on the Pulse: Ways to Stay Ahead of the Game and Predict Social Media Trends Like a Psychic
Keeping up with social media trends can be confusing, especially when they seem to change every few months. As Entrepreneur contributor Aaron Agius puts it, “the savvy use of social media” is one of the best methods for building your…
New and Exciting ways to Measure Social Media ROI for your Small Business
These days, measuring return on investment (ROI) is not just a nice thing to have for justification of marketing spend, it’s an absolute must. Small businesses don’t usually have a lot of marketing dollars to spare, and that means investments…
Here’s a Look at some New Social Media Apps for 2016 that could be BIG
Social media has become such a big part of our lives whether we use it for business, or fun. Sometimes, a new app comes out that makes your social media use so much more productive or enjoyable that you wonder how…
Shocking Snapchat Stats for Entrepreneurs and Marketers
There’s currently an amalgamation of social media channels in our society. Despite this, users are constantly looking for new and improved channels which offer them better features and experiences. It is this need for new and better social media channels…
5 Things to Look Forward to at SMMW 2016
If you’re planning to attend the Social Media Marketing World 2016 event (SMMW 2016), you have much to expect from April 17th through April 19that the San Diego Convention Center. This promises to be an exciting event for people in…
7 Ways to Use Instagram for Your Small Business
Photos, graphics and videos grab people’s attention. If you want to be a savvy marketer, it makes sense to learn how to make the most of Instagram to find your target audience, interact with them and sell to them. Here…
Why Social Media Marketing is Essential for Small Businesses in 2016
Most small business owners recognize that, in order to be competitive in their chosen industries, they must have an online presence. This includes participation in social media, which continues to evolve with regards to strategies and platforms that are effective…
Digital Marketing Best Practices for San Diego Startups in 2016
With 2015 coming to a close, this is a good time to review some of the things we’ve learned about what works and what doesn’t for the coming year. Digital marketing keeps breaking new ground in terms of how marketers…
Digital Marketing Trends for 2016
If you want your business or brand to get noticed in 2016, you’ll need to create a solid marketing plan for the next year. This will mean staying on top of trends as they evolve – and fortunately, the digital marketing…
Holiday Digital Marketing Tips for Small Businesses
As shoppers start to trickle into stores, searching for those perfect holiday gifts for friends and loved ones, it’s more important than ever for small businesses to step up their marketing game. Since most customers head to the web before…
How to Maximize Your Digital Marketing Efforts During the Holidays
Some of the busiest shopping days of the year take place during the holidays. Whether you run your business online, as a bricks-and-mortar-store, or a combination of both, marketing it online is essential. The following are a few of the…
Dozens of Ways to Use Social Media for Lead Generation: What Works?
There is so much that can be done today in the world of social media when it comes to generating leads, it can be disheartening to realize that social media lead generation is like nothing you might have been used…
5 Social Media Musts for San Diego Businesses in 2015
Being in charge of management of social media for a company is a big responsibility, and whoever holds that post is expected to increase the company’s branding visibility within a desired market, as well as to raise overall internet presence. The results…
5 Digital Marketing Tips for San Diego Startups
If your startup is based in the San Diego area, or your target demographic, a strong digital marketing strategy can make or break your business. Understand how your industry operates and clearly define your niche before you push your content…
Which of the 15 Most Popular Social Media Platforms are Best for My Business?
Since maintaining a presence in social media is time consuming, it is important to choose a network popular among your audience. To help, here is a list of the most popular social networks, determined by the number of unique monthly…