Socially Connected
Hottest Social Media Trends for Summer 2016
Summer has arrived, and warm temps don’t mean that it’s time to take a break from your marketing campaign. Quite the opposite. As more and more folks take some much-needed time off from work, you can bet that they’ll be…
Keeping Your Fingers on the Pulse: Ways to Stay Ahead of the Game and Predict Social Media Trends Like a Psychic
Keeping up with social media trends can be confusing, especially when they seem to change every few months. As Entrepreneur contributor Aaron Agius puts it, “the savvy use of social media” is one of the best methods for building your…
Here’s a Look at some New Social Media Apps for 2016 that could be BIG
Social media has become such a big part of our lives whether we use it for business, or fun. Sometimes, a new app comes out that makes your social media use so much more productive or enjoyable that you wonder how…
5 Things to Look Forward to at SMMW 2016
If you’re planning to attend the Social Media Marketing World 2016 event (SMMW 2016), you have much to expect from April 17th through April 19that the San Diego Convention Center. This promises to be an exciting event for people in…
7 Ways to Use Instagram for Your Small Business
Photos, graphics and videos grab people’s attention. If you want to be a savvy marketer, it makes sense to learn how to make the most of Instagram to find your target audience, interact with them and sell to them. Here…
Why Social Media Marketing is Essential for Small Businesses in 2016
Most small business owners recognize that, in order to be competitive in their chosen industries, they must have an online presence. This includes participation in social media, which continues to evolve with regards to strategies and platforms that are effective…
Digital Marketing Best Practices for San Diego Startups in 2016
With 2015 coming to a close, this is a good time to review some of the things we’ve learned about what works and what doesn’t for the coming year. Digital marketing keeps breaking new ground in terms of how marketers…
Holiday Digital Marketing Tips for Small Businesses
As shoppers start to trickle into stores, searching for those perfect holiday gifts for friends and loved ones, it’s more important than ever for small businesses to step up their marketing game. Since most customers head to the web before…
How to Maximize Your Digital Marketing Efforts During the Holidays
Some of the busiest shopping days of the year take place during the holidays. Whether you run your business online, as a bricks-and-mortar-store, or a combination of both, marketing it online is essential. The following are a few of the…
Dozens of Ways to Use Social Media for Lead Generation: What Works?
There is so much that can be done today in the world of social media when it comes to generating leads, it can be disheartening to realize that social media lead generation is like nothing you might have been used…
5 Social Media Musts for San Diego Businesses in 2015
Being in charge of management of social media for a company is a big responsibility, and whoever holds that post is expected to increase the company’s branding visibility within a desired market, as well as to raise overall internet presence. The results…
Which of the 15 Most Popular Social Media Platforms are Best for My Business?
Since maintaining a presence in social media is time consuming, it is important to choose a network popular among your audience. To help, here is a list of the most popular social networks, determined by the number of unique monthly…
Internet Marketing Tips to Help Increase Website Traffic for Attorneys
Strong competition for legal services and Google algorithm updates have made it increasingly important for attorneys to stay on top of Internet marketing and good SEO practices. Using some of these Internet marketing tips and a little creativity, attorneys can…
10 Benefits Small Businesses Gain Through Digital Marketing
Some small business owners have ignored the use of digital marketing simply because they feel their business is already doing well, while others might lack the knowledge or expertise to mount a marketing campaign. Whatever the reason for ignoring digital…
Top Social Media Platforms for Small Business Entrepreneurs
Why is social media so important? Here’s why: in 2014, 92% of business owners identified social media as important to them. This number is 7 points higher than the 86% of business owners who thought the same in 2013. It’s important to…
How Small Businesses Drive Leads Through Snapchat
Small businesses that have ever heard of Snapchat may view it as just another video messaging application, however Snapchat is more than that. Aside from allowing users to send photos, videos, text, and drawings to a specific list of…
What’s All the Buzz about Tsu?
There’s been a whole lot of talk about Tsu in the digital marketing world lately, the newest social media site to hit the web. In just a little more than a month, Tsu has leveraged more than one million users….
Mobile Apps are Friends Not Foes
Remember when your website was so blah (you know, the one you made yourself) and then finally you hired an expert? Or how about the time you caught on to social media and decided to set up a Facebook page?…
Social Media Sharing
In today’s society there are so many outlets when social media sharing. You can edit pictures, create entire albums on the internet that you have the power to allow the public to view, your own picture based website with followers,…
Pinterest in 2013
Who knew that in a few short years Pinterest would become the third largest social network in the United States behind Facebook and Twitter?1 Well, here we are in 2013 and Pinterest keeps growing! Consumers and businesses have realized that…
Social CRM: Using Social to Gain New Business and Maintain the Old
Small business everywhere can now look to the internet, and more specifically, social media, to find new customers and see who is saying what about your company or industry. Some companies make use of a CRM, while others do it…
Social Media and Natural Disasters: Hurricane Sandy
Hurricane Sandy is causing a heck of a stir, both literally and figuratively. People all over the country are watching and waiting to see what this storm is capable of. So far, this storm has displaced thousands from their homes,…
Social Media: Think Before You Tweet!
Social media is a great thing, right? But what happens when social media goes rogue? This past year has seen a lot of great social media campaigns, and a few very risqué tweets that had the potential to break the…
Social Media Statistics for 2012
We are constantly talking about the importance of social media as a part of any great business marketing plan, and we firmly believe it. To further explain why social media is here to stay, and why you must engage, we…
Instagram: Speaking Behind the Lens
Facebook , Flickr , Twitter , what do all of those social networking sites have in common? You can connect with other people using the magic that is the Internet! More importantly, you communicate using words. That’s great for connecting…
YouTube Marketing: Tips and Tricks
YouTube is a social network that I have yet to really address in any of my previous posts. Even though I have not made mention of it, doesn’t mean its not an integral part of online marketing. If you are…
Facebook: Survival of the Fittest?
So EdgeRank released a new study today, and what did it say? The average Facebook post is only “live” for about three hours. “Live” means that it is visible in the Facebook News Feed, and detectable to your fans and…
Winning By Pinning!
Pinning! Huh? Yes, you read it correctly. There is a new social site on the block, and it’s making a killing. A website completely driven by images, Pinterest is gaining interest from people all over the web. Still in beta…
The New Facebook Timeline: Reliving the Past in the Future
So you activated your Facebook Timeline. Now what? As I’m sure you have noticed the new layout of your personal Facebook page is completely different than it used to be. This new layout is an easy way to track your…
Our Social Media Predictions for 2012
As discussed in our previous blog post, Social Media in 2011, last year was a big year for social media. Facebook grew to over 850 million users, making it the largest and most successful social networking site to date. Google+…
The New Twitter and Why It’s Awesome
Last week Twitter rolled out its new interface, and it looks pretty cool. They have introduced “Brand” pages like Facebook that make it easier to showcase your business on the social network. Some call it the Facebookification of Twitter, I…
How To: Create Your Google+ Business Page
Now that Google+ has rolled out it’s Google+ business profile pages, we wanted to fill you in on how to go about getting one of these. As discussed in an earlier post, The Powers That Be: Google+ and Why You…
Big Biz, Little Biz: A Return to the Mom and Pop Shop
Think back to yester-year when computers were in black and white and your cell phone could only make phone calls. Those were simple times. Today we live in an age where the world is literally at our fingertips. We can…