Summer has arrived, and warm temps don’t mean that it’s time to take a break from your marketing campaign. Quite the opposite. As more and more folks take some much-needed time off from work, you can bet that they’ll be…
Keeping up with social media trends can be confusing, especially when they seem to change every few months. As Entrepreneur contributor Aaron Agius puts it, “the savvy use of social media” is one of the best methods for building your…
Social media has become such a big part of our lives whether we use it for business, or fun. Sometimes, a new app comes out that makes your social media use so much more productive or enjoyable that you wonder how…
If you’re planning to attend the Social Media Marketing World 2016 event (SMMW 2016), you have much to expect from April 17th through April 19that the San Diego Convention Center. This promises to be an exciting event for people in…
Photos, graphics and videos grab people’s attention. If you want to be a savvy marketer, it makes sense to learn how to make the most of Instagram to find your target audience, interact with them and sell to them. Here…
Most small business owners recognize that, in order to be competitive in their chosen industries, they must have an online presence. This includes participation in social media, which continues to evolve with regards to strategies and platforms that are effective…
With 2015 coming to a close, this is a good time to review some of the things we’ve learned about what works and what doesn’t for the coming year. Digital marketing keeps breaking new ground in terms of how marketers…
As shoppers start to trickle into stores, searching for those perfect holiday gifts for friends and loved ones, it’s more important than ever for small businesses to step up their marketing game. Since most customers head to the web before…
Some of the busiest shopping days of the year take place during the holidays. Whether you run your business online, as a bricks-and-mortar-store, or a combination of both, marketing it online is essential. The following are a few of the…
There is so much that can be done today in the world of social media when it comes to generating leads, it can be disheartening to realize that social media lead generation is like nothing you might have been used…
Being in charge of management of social media for a company is a big responsibility, and whoever holds that post is expected to increase the company’s branding visibility within a desired market, as well as to raise overall internet presence. The results…
Since maintaining a presence in social media is time consuming, it is important to choose a network popular among your audience. To help, here is a list of the most popular social networks, determined by the number of unique monthly…
Strong competition for legal services and Google algorithm updates have made it increasingly important for attorneys to stay on top of Internet marketing and good SEO practices. Using some of these Internet marketing tips and a little creativity, attorneys can…
Some small business owners have ignored the use of digital marketing simply because they feel their business is already doing well, while others might lack the knowledge or expertise to mount a marketing campaign. Whatever the reason for ignoring digital…
Why is social media so important? Here’s why: in 2014, 92% of business owners identified social media as important to them. This number is 7 points higher than the 86% of business owners who thought the same in 2013. It’s important to…
Small businesses that have ever heard of Snapchat may view it as just another video messaging application, however Snapchat is more than that. Aside from allowing users to send photos, videos, text, and drawings to a specific list of…
There’s been a whole lot of talk about Tsu in the digital marketing world lately, the newest social media site to hit the web. In just a little more than a month, Tsu has leveraged more than one million users….
Remember when your website was so blah (you know, the one you made yourself) and then finally you hired an expert? Or how about the time you caught on to social media and decided to set up a Facebook page?…
In today’s society there are so many outlets when social media sharing. You can edit pictures, create entire albums on the internet that you have the power to allow the public to view, your own picture based website with followers,…
Who knew that in a few short years Pinterest would become the third largest social network in the United States behind Facebook and Twitter?1 Well, here we are in 2013 and Pinterest keeps growing! Consumers and businesses have realized that…
Small business everywhere can now look to the internet, and more specifically, social media, to find new customers and see who is saying what about your company or industry. Some companies make use of a CRM, while others do it…
Hurricane Sandy is causing a heck of a stir, both literally and figuratively. People all over the country are watching and waiting to see what this storm is capable of. So far, this storm has displaced thousands from their homes,…
Social media is a great thing, right? But what happens when social media goes rogue? This past year has seen a lot of great social media campaigns, and a few very risqué tweets that had the potential to break the…
We are constantly talking about the importance of social media as a part of any great business marketing plan, and we firmly believe it. To further explain why social media is here to stay, and why you must engage, we…
Facebook , Flickr , Twitter , what do all of those social networking sites have in common? You can connect with other people using the magic that is the Internet! More importantly, you communicate using words. That’s great for connecting…
YouTube is a social network that I have yet to really address in any of my previous posts. Even though I have not made mention of it, doesn’t mean its not an integral part of online marketing. If you are…
So EdgeRank released a new study today, and what did it say? The average Facebook post is only “live” for about three hours. “Live” means that it is visible in the Facebook News Feed, and detectable to your fans and…
Pinning! Huh? Yes, you read it correctly. There is a new social site on the block, and it’s making a killing. A website completely driven by images, Pinterest is gaining interest from people all over the web. Still in beta…
So you activated your Facebook Timeline. Now what? As I’m sure you have noticed the new layout of your personal Facebook page is completely different than it used to be. This new layout is an easy way to track your…
As discussed in our previous blog post, Social Media in 2011, last year was a big year for social media. Facebook grew to over 850 million users, making it the largest and most successful social networking site to date. Google+…
Last week Twitter rolled out its new interface, and it looks pretty cool. They have introduced “Brand” pages like Facebook that make it easier to showcase your business on the social network. Some call it the Facebookification of Twitter, I…
Now that Google+ has rolled out it’s Google+ business profile pages, we wanted to fill you in on how to go about getting one of these. As discussed in an earlier post, The Powers That Be: Google+ and Why You…
Think back to yester-year when computers were in black and white and your cell phone could only make phone calls. Those were simple times. Today we live in an age where the world is literally at our fingertips. We can…