Social Media for Non-Profits: Bringing Change in the Digital Era

By Alessandra Ceresa Social media can be one of the most important marketing tools that a non-profit can benefit from. With a solid strategy in place, a non-profit can raise funds, engage with fans, and bring awareness to the cause…

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What’s the Gist of QR Codes?

by Colleen Rugg Are QR codes helpful?  Are they actually worthwhile?  QR codes encourage people to clean up beaches, quit smoking cigarettes, learn about history, read up on fashion designers or tell a person’s life story on a tombstone. QR…

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How To: Satisfy Your Customers with Twitter

by Colleen Rugg Many unfortunately do not recognize the value of good customer service and only a few companies stand out as being great at it.  People expect to be disappointed by customer service today. Nowadays with the Internet and…

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Socially Connected – What Does it Mean Today?

Being socially connected does not entail having a Facebook and Twitter account – it goes deeper then that.  Are you using LinkedIn?  How often?  Do you know what LinkedIn can do for you?  How about forums.  Do you ever leave…

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