Why You Need A Well Executed Mobile Marketing Strategy

According to Nielsen’s U.S. Consumer Usage Report back in 2012, smartphone owners officially made up “the majority of mobile subscribers, as 56 percent owned a smartphone as of Q3 2012.” And according to new research from the Pew Research Center’s…

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Social Media Marketing
Social Media vs. Traditional – Find the Right Style of Marketing For Your Business

Since the rise of the Internet, debate as started over the benefits of traditional marketing vs marketing online using social media when it comes to producing leads, expanding reach and improving business. As the online world continues to grow, people…

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Email Marketing Guide

Strategies for Effective Email Marketing In this day and age, one of the most effective and inexpensive ways to promote and advertise your business is through email marketing. As opposed to traditional mail, electronic mail can reach a substantial amount…

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Purpose of Pinterest Secret Boards

This past holiday season, Pinterest released its “secret boards”. With these secret baods, users can create up to 3 boards that are only viewable to themselves and its collaborators with given access. What’s the purpose of Pinterest secret boards when…

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Common Mistakes In Social Media Marketing

We are all rookies at some point when it comes to social media and here are common mistakes in social media marketing that you should avoid. Some of you have new businesses and others are trying to save or elevate their existing…

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Benefits of Content Marketing

Knowledge is power and knowing the benefits of content marketing can grow your business by generating more leads and visibility. Content management is a broad term that creates a solid and strong route to promoting your business and services on…

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Marketing Forecast: Marketing Trends 2013

2012 has come and gone and, boy what a marketing whirlwind it was. 2013 is going to see a different surge of marketing trends. As people become desensitized and smarter than ever before, marketers need to step it up a…

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Social Media Case Study: The Smoking Goat Restaurant

MySMN has a lot of interesting clients, and we want to show them off. As a social media marketing firm, we want to not only showcase our clients, but show you what we do as far as creativity, graphic design,…

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Creative Holiday Marketing Campaigns That Work

The day after Thanksgiving the Christmas commercials roll out and the holidays are officially among us. Now that Thanksgiving is over, every retailer in the country is focusing on the next big thing, Christmas and Chanukah. Competition is stiff, so…

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Social CRM: Using Social to Gain New Business and Maintain the Old

Small business everywhere can now look to the internet, and more specifically, social media, to find new customers and see who is saying what about your company or industry. Some companies make use of a CRM, while others do it…

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MySMN Gives Away Free Social Media Consultations in Honor of Small Business Saturday!

(PRLEAP.COM) San Diego – November 08, 2012 – MySMN, San Diego’s premier Social Media marketing firm is honoring their support for small businesses by giving away free social media consultations, evaluating current social networks and providing recommendations for the month of November….

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Social Media Statistics for 2012

We are constantly talking about the importance of social media as a part of any great business marketing plan, and we firmly believe it. To further explain why social media is here to stay, and why you must engage, we…

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YouTube Marketing: Tips and Tricks

YouTube is a social network that I have yet to really address in any of my previous posts. Even though I have not made mention of it, doesn’t mean its not an integral part of online marketing. If you are…

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Winning By Pinning!

Pinning! Huh? Yes, you read it correctly. There is a new social site on the block, and it’s making a killing. A website completely driven by images, Pinterest is gaining interest from people all over the web. Still in beta…

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Our Social Media Predictions for 2012

As discussed in our previous blog post, Social Media in 2011, last year was a big year for social media. Facebook grew to over 850 million users, making it the largest and most successful social networking site to date. Google+…

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The Global Village

Facebook, Flickr, Twitter, Google+, Tumblr, LinkedIn, and all the other social networking sites have introduced to our physical world, a whole other world, a sort of virtual State. This virtual state or world that man has created is bringing people…

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A New Breed of Professional: The Social Media Expert

Facebook, Twitter, Google+, LinkedIn, etc. etc. etc. are transforming in so many ways, and it is hard to keep up with it all. Every week it seems like there is a new and fun feature that changes everything. How is…

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Put It In the Fan’s Hands

In today’s day and age, people look for restaurants on Yelp, Facebook, Smart phone applications, and so on. Social media and online marketing is everywhere, and key, if you want to be able to rise above the rest. Twitter and…

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ROI and Social Media – No, It’s “ROE”

by Colleen Rugg They key thing to remember that in social media, when measuring “ROI” you really want to measure “ROE” – Return on Engagement.  It’s important your team is looking for how people are engaging with you on social…

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HOW TO: Build a Comprehensive Social Media Strategy

by Alessandra Ceresa Do you want your business to engage, inspire, and achieve in the digital world? If so, a comprehensive social media strategy must be put into place. Simply creating a Facebook page is not going to cut it….

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The Perfect Social Media Strategy for Small Businesses?

So you have a small business, and you started a Facebook fan page for your business and you also created a Twitter account.  Now what?  Although you might be sitting in front of your computer, overwhelmed and utterly confused, the…

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