Authentic Marketing
Authentic Marketing Tactics for Small Businesses

There are a great many ways that your small business can use authentic marketing to engage more fully with consumers these days, and to convince them that yours is a company worthy of their patronage. Strategies like those listed below…

Read More
2017 year in review
2017: A Year in Review

As 2017 ends, you may be looking at what’s working and not working for your marketing plan. How engaged were you in social media efforts, and did they pay off? Where are your ad dollars being spent and where should…

Read More
Digital Marketing Trends To Prepare For In 2018
Digital Marketing Trends To Prepare For In 2018

As you’re probably aware, the digital marketing strategies that worked for you in 2010, or even 2015 may not be working for you now in 2017. And, what may be working for you now may not work in 2018. So…

Read More
Hottest Social Media Trends for Summer 2016

Summer has arrived, and warm temps don’t mean that it’s time to take a break from your marketing campaign. Quite the opposite. As more and more folks take some much-needed time off from work, you can bet that they’ll be…

Read More
Keeping Your Fingers on the Pulse: Ways to Stay Ahead of the Game and Predict Social Media Trends Like a Psychic

Keeping up with social media trends can be confusing, especially when they seem to change every few months. As Entrepreneur contributor Aaron Agius puts it, “the savvy use of social media” is one of the best methods for building your…

Read More
Shocking Snapchat Stats for Entrepreneurs and Marketers

There’s currently an amalgamation of social media channels in our society. Despite this, users are constantly looking for new and improved channels which offer them better features and experiences. It is this need for new and better social media channels…

Read More
7 Ways to Use Instagram for Your Small Business

Photos, graphics and videos grab people’s attention. If you want to be a savvy marketer, it makes sense to learn how to make the most of Instagram to find your target audience, interact with them and sell to them. Here…

Read More
How to Boost Your Profits and Leads In 2016

Growing a small business may seem like a simple process, but that’s not always the case. The logistics may seem simple, yet it’s often times challenging for entrepreneurs to accomplish the growth they want on their own. With that being…

Read More
Why Social Media Marketing is Essential for Small Businesses in 2016

Most small business owners recognize that, in order to be competitive in their chosen industries, they must have an online presence. This includes participation in social media, which continues to evolve with regards to strategies and platforms that are effective…

Read More
Digital Marketing Best Practices for San Diego Startups in 2016

With 2015 coming to a close, this is a good time to review some of the things we’ve learned about what works and what doesn’t for the coming year. Digital marketing keeps breaking new ground in terms of how marketers…

Read More
Digital Marketing Trends for 2016

If you want your business or brand to get noticed in 2016, you’ll need to create a solid marketing plan for the next year. This will mean staying on top of trends as they evolve – and fortunately, the digital marketing…

Read More
Holiday Digital Marketing Tips for Small Businesses

As shoppers start to trickle into stores, searching for those perfect holiday gifts for friends and loved ones, it’s more important than ever for small businesses to step up their marketing game. Since most customers head to the web before…

Read More
Holiday SEO Strategies for Small Businesses

If you operate a small business, you are probably always looking for effective marketing techniques. Employing the right search engine optimization (SEO) methods is vital to any company, and this is especially true for small businesses. You’ll need any advantages…

Read More
How to Maximize Your Digital Marketing Efforts During the Holidays

Some of the busiest shopping days of the year take place during the holidays. Whether you run your business online, as a bricks-and-mortar-store, or a combination of both, marketing it online is essential. The following are a few of the…

Read More
Dozens of Ways to Use Social Media for Lead Generation: What Works?

There is so much that can be done today in the world of social media when it comes to generating leads, it can be disheartening to realize that social media lead generation is like nothing you might have been used…

Read More
5 Social Media Musts for San Diego Businesses in 2015

Being in charge of management of social media for a company is a big responsibility, and whoever holds that post is expected to increase the company’s branding visibility within a desired market, as well as to raise overall internet presence. The results…

Read More
5 Digital Marketing Tips for San Diego Startups

If your startup is based in the San Diego area, or your target demographic, a strong digital marketing strategy can make or break your business. Understand how your industry operates and clearly define your niche before you push your content…

Read More
Which of the 15 Most Popular Social Media Platforms are Best for My Business?

Since maintaining a presence in social media is time consuming, it is important to choose a network popular among your audience. To help, here is a list of the most popular social networks, determined by the number of unique monthly…

Read More
Internet Marketing Tips to Help Increase Website Traffic for Attorneys

Strong competition for legal services and Google algorithm updates have made it increasingly important for attorneys to stay on top of Internet marketing and good SEO practices. Using some of these Internet marketing tips and a little creativity, attorneys can…

Read More
Internet Marketing Strategies for Restaurants, Nightclubs and Bars

Competition among nightclubs, restaurants and bars for new customers is fierce, and that is why it’s important to get your name out there. You may have tried old-fashioned local advertising and gotten a few results. However, the majority of restaurants…

Read More
Social Media Marketing for Insurance Agents

Whether you’re an independent agent or an agent for one company, social media can serve you well as a marketing tool. Millions of potential customers log in to social media platforms on a daily basis. Therefore, using social media to make…

Read More
4 Digital Marketing Tips for Your Small Business

Whether you’re just starting a small business or are looking for ways to increase profits for your existing business, a wide range of online tools could help you to reach your goals. From establishing an online presence to getting customer feedback…

Read More
4 Online Marketing Tactics All Real Estate Agents Should Know

By now most of us have realized that the days of traditional marketing are numbered and businesses that rely solely on these outdated methods are doomed to failure.  If you’re in the real estate game, you’ve probably already figured out…

Read More
How Digital Marketing Can Turn Your Small Business Into Big Business

If you own a small business, you are probably aware of how crucial marketing is in regard to building your business. Whether you own a beauty salon, tech startup, or specialty boutique, the importance of getting your brand recognized by potential customers cannot…

Read More
10 Easy Steps for Planning a Successful Marketing Strategy

As a small business owner, you know how important it is to market your business effectively. Even if you haven’t reached your marketing goals just yet, there is no reason to worry. Follow these simple tips below to reach your…

Read More
Top Social Media Platforms for Small Business Entrepreneurs

Why is social media so important? Here’s why: in 2014, 92% of business owners identified social media as important to them. This number is 7 points higher than the 86% of business owners who thought the same in 2013. It’s important to…

Read More
Guerrilla Marketing: 10 Creative Ideas for Small Businesses

Guerrilla marketing is a term used to define low-to-no cost — unconventional — yet highly effective marketing tactics. Guerrilla marketing relies much more on time, imagination and energy rather than gargantuan marketing budgets. As a result, guerrilla marketing ideas are…

Read More
8 Reasons SEO Marketing is Important for Small Businesses

When Google decided to start cracking down on black hat SEO practices, the term “SEO” took a major blow to its reputation. Some people are skeptical of SEO and do not believe it works, until they spend some time implementing…

Read More
11 Top Digital Marketing Stats for 2015

With the expected growth of digital marketing in 2015, we thought it important to share with you our top 11 statistics taken from top digital marketing strategies this year. Enjoy. And as always, please reach out to us if you…

Read More
What’s All the Buzz about Tsu?

There’s been a whole lot of talk about Tsu in the digital marketing world lately, the newest social media site to hit the web. In just a little more than a month, Tsu has leveraged more than one million users….

Read More
The Importance of Blogging and Doing it Right

The Importance of Blogging and Doing in Right In today’s digitized world, the importance of blogging is one of the most crucial aspects of marketing that your business should be focusing on. With more and more people turning to the…

Read More
Why You Need A Well Executed Mobile Marketing Strategy

According to Nielsen’s U.S. Consumer Usage Report back in 2012, smartphone owners officially made up “the majority of mobile subscribers, as 56 percent owned a smartphone as of Q3 2012.” And according to new research from the Pew Research Center’s…

Read More
Social Media Marketing
Social Media vs. Traditional – Find the Right Style of Marketing For Your Business

Since the rise of the Internet, debate as started over the benefits of traditional marketing vs marketing online using social media when it comes to producing leads, expanding reach and improving business. As the online world continues to grow, people…

Read More