Social Media vs Email Marketing
5 Benefits of Email Marketing Vs. Social Media

54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts. (Source: DMA Interactive).  Where does your business fit into this picture?  If you have a website…

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Native Advertising 101
Native Advertising 101

“A classic race car, Vanity Fair and Hennessy Cognac. None of those three things seem out of place with each other, and that’s the point of the native ads that the classic magazine has rolled out on its website.” Jason Abbruzzese, Mashable.com. If you…

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social media presence
Making Social Media Work for You

The Importance of a Social Media Presence For a business trying to survive in today’s market, establishing an online presence –especially through social media – is essential. A business’ social media presence can be a good indication of how successful and/or…

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Google Plus Trends

Benefits of Google Plus Google+ (Google Plus) has been the talk of the town for the last year as it is becoming much more important in the Google search engine. As a matter of fact, many people have said that…

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blogging
Blogging to the Top

The Benefits of Blogging Thanks to the advent of the Internet and social media, writing has once again become the world’s primary mode of communication, especially in business. Because so much of the Internet is dependent upon brevity and immediacy,…

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Invasion of the Memes

Meme Invasion A meme can be defined as a trendy idea, new (or old style) or an action that has potential to spread over the internet rapidly while influencing many others along the way. The options for memes are literally…

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google plus
The Importance of Google Plus

3 Reasons Why Google Plus is Important Google Plus is becoming very important. This new way of connecting socially and for business was introduced in 2011 and has slowly become a fast growing trend. Anyone who uses social media for…

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strategy
Social Media Strategy Guide

The Importance of Strategy in Social Marketing Social Marketing Strategy is so important. One of the best things you can do for your online presence is to create and efficient and comprehensive system. When there is a system in place…

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voice
Finding Your Voice

The Importance of Voice The importance of voice is as vital as ever, especially online when the viewer is simply a click away from leaving if the content is not engaging and interesting. Having a brand voice has always been…

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The #Art of #Hashtags

The Guide to #Hashtags Hashtags organize and connect our online reality. Hashtags also increase engagement in online content. If you want to have a big impact through online social marketing, you need to know about hashtags. Hashtags will increase your…

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twitter best live tweets reality tv
Best Live Tweets of Reality TV

 Reality TV’s Best Live Tweets A little bird told us you like to tweet when you watch TV, and we think that’s great. In an age where Netflix and YouTube make countless shows readily available at the press of a…

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Google Plus and Blogging

The Importance of Google Plus and Blogging These days it seems as if just about everyone has a blog. People are writing about anything and everything; the idea of starting one of your own can be a daunting idea indeed….

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Email Marketing Guide

Strategies for Effective Email Marketing In this day and age, one of the most effective and inexpensive ways to promote and advertise your business is through email marketing. As opposed to traditional mail, electronic mail can reach a substantial amount…

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4 Advantages of Creating a Social Media Presence

Social Media Presence So, you want your business to be seen. In this day and age, this means creating an online presence. Don’t get left behind! Social media is the business wave of now and the future. In order to…

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seo
Using SEO in Content

The Importance of SEO in Content Power of SEO in Content: According to the article SEO Power Pages, Google’s monthly search engine traffic worldwide runs at around 7.5 million for the term “SEO.”  With that many searches, SEO seems to…

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Top Social Media Disasters

Social Media Disasters Human nature can be volatile at times. This is often made apparent by social media interactions, especially in the users’ responses to otherwise well-meaning campaigns. Susan Boyle made an unintentionally hilarious mistake when she tweeted an announcement…

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Benefits of Content Marketing

Knowledge is power and knowing the benefits of content marketing can grow your business by generating more leads and visibility. Content management is a broad term that creates a solid and strong route to promoting your business and services on…

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How Social Media Benefits SEO

There are exponential perks to social media, but rarely do people consider how social media benefits SEO (search engine optimization). Of course at MySMN, we are quite the fans of everything social media, so we are going to share how…

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What Does SEO Do For My Business?

If you are a business owner, you are probably asking yourself, “What does SEO do for my business?” Well for starters, let’s answer the question of what SEO is. SEO stands for Search Engine Optimization. According to Wikipedia, SEO “is…

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Social Media for Solar Companies

How can solar companies effectively market their products to consumers? This can sometimes create a challenge for some solar retailers. Although solar is a emerging market, traditional methods for marketing, such as television or radio, may not reach or attract…

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Pinterest in 2013

Who knew that in a few short years Pinterest would become the third largest social network in the United States behind Facebook and Twitter?1 Well, here we are in 2013 and Pinterest keeps growing! Consumers and businesses have realized that…

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Moms Online and Why You Need Them

We know that moms are the best and always there for support. We also know that moms are also always looking for the next great thing to help them take care of family. A study done by Forrester Research reveals…

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Put It In the Fan’s Hands

In today’s day and age, people look for restaurants on Yelp, Facebook, Smart phone applications, and so on. Social media and online marketing is everywhere, and key, if you want to be able to rise above the rest. Twitter and…

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ROI and Social Media – No, It’s “ROE”

by Colleen Rugg They key thing to remember that in social media, when measuring “ROI” you really want to measure “ROE” – Return on Engagement.  It’s important your team is looking for how people are engaging with you on social…

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What’s the Gist of QR Codes?

by Colleen Rugg Are QR codes helpful?  Are they actually worthwhile?  QR codes encourage people to clean up beaches, quit smoking cigarettes, learn about history, read up on fashion designers or tell a person’s life story on a tombstone. QR…

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How To: Satisfy Your Customers with Twitter

by Colleen Rugg Many unfortunately do not recognize the value of good customer service and only a few companies stand out as being great at it.  People expect to be disappointed by customer service today. Nowadays with the Internet and…

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How to get more Facebook business page “LIKES”

Why is it important that your Facebook business page be “LIKED” by followers/fans? When someone “LIKES” your business page, they give you access to post your content on their wall/page, which is then viewed by everyone in their network, increasing…

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The Perfect Social Media Strategy for Small Businesses?

So you have a small business, and you started a Facebook fan page for your business and you also created a Twitter account.  Now what?  Although you might be sitting in front of your computer, overwhelmed and utterly confused, the…

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Why Social Media for the Insurance Industry?

Chances are, as a business person, you have heard about social media.  Now if you are in the insurance industry and are wondering if its the right fit for you, it is. Social media is all about sharing and relationship…

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SMO – Social Media Optimization

SMO is one of the easiest techniques any business can execute. Your clients want instant feedback and instant gratification, so SMO is really just making sure that when a client is on your social media sites, that all the links,…

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