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Social Media ROI Stats and Struggles
One of the biggest struggles for marketers in this digital age is the ability to successfully measure social media ROI. This is an issue for many marketers because it’s truly difficult to measure the financial value of all that social…
5 Social Media Trends We’re Excited to See in 2017
2017 is here, and that means there are sure to be a whole slew of brand new technologies, trends and innovative ways in which marketers will be promoting their business this year. We’ve scoured the web to find out more…
Add Fuel to Your Social Media Campaigns with Pokemon Go
As a small business owner, you should always be alert to the possibility of capitalizing on trends which can be advantage to yourself or your business. One of the hottest trends in the country right now is the video game…
What’s all the Buzz about Live Streaming Video?
Live streaming video is hardly new, and in fact the technology that makes it possible has been around for quite a while now, but it has been generating enormous buzz lately, with Facebook’s roll-out of live streaming video available to…
How To Instantly Get More Organic Leads Via Social Media Marketing
When it comes to using social media to generate leads, there are many, many things that work. But here’s what doesn’t work: trying to do many, many things the wrong way. One of the biggest problems small businesses run into…
What we Learned From the ALS Ice Bucket Challenge
What We Learned From the ALS Ice Bucket Challenge In 2013 the ALS Association, an organization dedicated to providing care options and assistance to those battling Lou Gehrig’s Disease, raised $2.7 million between the period July 29 through August 27….
Effective Email Subject Lines and How Not To Look Like Spam
A few years ago, email marketing seemed to be the newest and best marketing opportunity available to anyone with a computer and an email account. However, thanks to SPAM, it has ruined email marketing for a lot of busiensses. That…
Heat Maps and Eye Tracking, How Analytics Can Tell You Everything
Heat Maps and Eye Tracking, How Analytics Can Tell You Everything Technology has advanced to help companies better understand the behavior of their customers. Devices that track how consumers use products, as well as what they look for in a…
How to Battle Facebook’s Organic Reach Uphill Battle
Practical Ways to Improving Facebook Organic Traffic Numbers If your Facebook organic traffic numbers are taking a bit of a dive, don’t panic! You are not alone. Facebook organic traffic is expected to plummet sooner or later. There is even…
What Sort of Questions Engage you Customers / Fans
Obtaining proper customer engagement can be a difficult challenge if you do not know which questions to ask. Getting organized with your social media accounts is the first step to start reaching out to your customers. The next step is…
How to Optimize YouTube
When you put a video on YouTube, you want it to be seen. Luckily, most people quite like YouTube. They don’t have to pay anything to watch it and there are a lot of great videos on it. There are…
Protecting Your Identity Online
Are you aware there are security risks involved in surfing the web? From date miners to hackers, your browser history, online profiles, bank information, and passwords may be visible to the eyes of others. This calls for measures to be…
Don’t Be Afraid of Social Media
There’s so much to keep up with when one owns a business, especially when it comes to marketing. Traditional advertising doesn’t work as well as it used to because people are on the Internet looking through Facebook, reading Twitter tweets,…
Mobile Apps are Friends Not Foes
Remember when your website was so blah (you know, the one you made yourself) and then finally you hired an expert? Or how about the time you caught on to social media and decided to set up a Facebook page?…
So How is Facebook “Trending” Now?
Facebook’s Twitter-like feature “Trending Topics” has been around since early January. Along the right-hand side of your Facebook page, you might have seen these personalized lists which show the most mentioned words and phrases, including hashtags, in real-time, along with short…
Making a Successful Infographic
You’ve most likely seen a few infographics over the past couple of years, and one thing is for sure, they won’t disappear anytime soon. Why you ask? Infographics are like visual fast food for the brain. In a world where…
Savvy Celebrities Using Social Media Marketing
With 67% of social media users being on smartphones, it’s no wonder that people are more engaged with their online presence more than ever. Whether it’s the average user, businesses, or celebrities, we all are both the creator and curator…
The Importance of Utilizing a Call to Action
Having a Call to Action is important because…wait a minute – let’s assume you’ve not been in the digital marketing world. Let’s first talk about what a call to action (or CTA) stands for! A CTA prompts someone to take…
Facebook Contests- We Explain the Rules and Tips
Rules for social networks change often. If you do not follow social media news but use Facebook for contests, promotions or even advertising your services or products, you need to know those rules, man. Plenty of contests have been…
5 Ways Google Adwords Could Work for Your Business
As a business owner the first question you want to ask is “are my prospects searching for me?” YES? Ok, now that we have that squared away, read on to…
Is your Website Branding Making a Good First Impression?
Your website branding says everything about you. Like walking into that job interview – are your shoes clean, your nails neat, your clothes ironed? Do you look well-rested,…
Why You Need A Well Executed Mobile Marketing Strategy
According to Nielsen’s U.S. Consumer Usage Report back in 2012, smartphone owners officially made up “the majority of mobile subscribers, as 56 percent owned a smartphone as of Q3 2012.” And according to new research from the Pew Research Center’s…
5 Important Functions To Build An Optimal Website
1) Which Pages Do I Need? Before you sit down with a website developer, you’ll want to map out the pages you want on your website. This saves time and money before you start the clock with a designer, and…
Social Media vs. Traditional – Find the Right Style of Marketing For Your Business
Since the rise of the Internet, debate as started over the benefits of traditional marketing vs marketing online using social media when it comes to producing leads, expanding reach and improving business. As the online world continues to grow, people…
Top Instagram Hashtags of 2013
Instagram has been rapidly growing and 2013 was no exception with now over 150 million users. Sharing your life through photos has never been more fun and Instagram now allows you to create a video yearbook using Statigram. This new…
Native Advertising 101
“A classic race car, Vanity Fair and Hennessy Cognac. None of those three things seem out of place with each other, and that’s the point of the native ads that the classic magazine has rolled out on its website.” Jason Abbruzzese, Mashable.com. If you…
Top Apps to Improve your Work Life
Apps have become one of the mainstreams for smartphones as people all over the world are doing their best to not only make the use of smartphones and tablets easier, but life as well. There are numerous apps out there…
5 #Signs you’re a #Hashtag Abuser
What is your favorite #book to #read after #dinner? #Reply with your #top #read to make our #topbooklist And have a chance to #win #free #novels for a #year! After reading the above sentence, the question has to pop…
The Ethics of Internet Privacy
Ethics of Internet Privacy The topic, ethics of Internet privacy, is almost as convoluted and hard to understand as Facebook’s privacy settings. Whether we like it or not, the right to privacy on the World Wide Web isn’t all ones…
Blogging to the Top
The Benefits of Blogging Thanks to the advent of the Internet and social media, writing has once again become the world’s primary mode of communication, especially in business. Because so much of the Internet is dependent upon brevity and immediacy,…
The Susan G. Komen 3-Day for the Cure: Our Intern’s Journey
Walking 60 Miles in Someone Else’s Shoes Our interns are awesome and Elisabeth is no exception! She just completed a journey of a lifetime as she walked 60 miles in the Susan G. Komen 3-day for the cure. Elisabeth set…
My Social Marketing Network CEO Attends Awesomeness Fest
“I wish I could explain in more detail of how Day 3 of Awesomeness Fest has been so full learning and connections that I will cherish for the rest of my life.” Eckstrom explained. As competition in niche industries increases, a growing number…
My Strange Web Addiction
Web Addiction Addiction is no laughing matter. Or is it? Certainly heroin addiction is tragic, as is addiction to painkillers or the most recent craze to hit the United States, Krokodil. But what about Internet addiction? Some estimate that between…