Put It In the Fan’s Hands

In today’s day and age, people look for restaurants on Yelp, Facebook, Smart phone applications, and so on. Social media and online marketing is everywhere, and key, if you want to be able to rise above the rest. Twitter and…

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Social Media for Consumer Products: Expose Yourself

So you want to buy a new television, but there are hundreds of choices. Which TV is the best? What makes it the best? Typically, when I go out shopping, I rely heavily on word of mouth. What are people…

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Social Media for Non-Profits: Bringing Change in the Digital Era

By Alessandra Ceresa Social media can be one of the most important marketing tools that a non-profit can benefit from. With a solid strategy in place, a non-profit can raise funds, engage with fans, and bring awareness to the cause…

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Don’t Miss the 2011 Social Good Summit

by Colleen Rugg Join the entire My SMN team for the 2nd annual Social Good Summit in New York City in only 50 days! This 4 day conference is brought to you by Mashable, 92Y and the United Nations Foundation…

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Social Media for Events (Part 1)

by Alessandra Ceresa I used to work for a non-profit bottled water company called Nika water. At the time, we were an incredibly small company, just trying to spread the word about our cause. We had just launched the product…

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TIPS – How to Spread the Word about Your Business

Recently a friend that I used to run track with in high school started up her own photography business after having her first child.  She wrote to me on Facebook asking: “do you have any tips on how to spread…

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How to get more Facebook business page “LIKES”

Why is it important that your Facebook business page be “LIKED” by followers/fans? When someone “LIKES” your business page, they give you access to post your content on their wall/page, which is then viewed by everyone in their network, increasing…

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The Perfect Social Media Strategy for Small Businesses?

So you have a small business, and you started a Facebook fan page for your business and you also created a Twitter account.  Now what?  Although you might be sitting in front of your computer, overwhelmed and utterly confused, the…

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Socially Connected – What Does it Mean Today?

Being socially connected does not entail having a Facebook and Twitter account – it goes deeper then that.  Are you using LinkedIn?  How often?  Do you know what LinkedIn can do for you?  How about forums.  Do you ever leave…

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Why Social Media for the Insurance Industry?

Chances are, as a business person, you have heard about social media.  Now if you are in the insurance industry and are wondering if its the right fit for you, it is. Social media is all about sharing and relationship…

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SMO – Social Media Optimization

SMO is one of the easiest techniques any business can execute. Your clients want instant feedback and instant gratification, so SMO is really just making sure that when a client is on your social media sites, that all the links,…

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The Facebook Revolution

[youtube]http://www.youtube.com/watch?v=SxoJHpNELd0[/youtube] Every Business Needs to be on Facebook. Period. With 1 in 3 American spending most of their time online on social networking sites, every business needs to have a presence when their customers spend their time. Facebook is the…

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Mashable Connect 2011 is arriving soon!

Mashable just announce the lineup for the Mashable Connect 2011 Conference that is taking place May 12-14 at Disney World Resort in Florida. This invite-only conference will bring together many of the world’s leaders in the digital world for a…

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