There is so much that can be done today in the world of social media when it comes to generating leads, it can be disheartening to realize that social media lead generation is like nothing you might have been used to before. Unlike any other lead generation type in history, social allows companies and customers to meet each other in the middle and find common ground. Because of this, many social managers don’t take advantage of what social can do to make their lead generation and customer retention efforts easier and more efficient.
Establishing Thought Leadership and Creating Engagement
No matter which networks you’re working with, all basic social media lead generation can be simplified to this basic form: become a thought leader and create engagement. Every method used on social media to create interest will be based around this basic concept. Establishing yourself as a thought leader means that whoever represents your brand on social media must become known (through blog posts and communications) as a knowledgeable expert in your field. Creating quality content is one way to do this. But creating quality content will create more engagement, for which you should be adequately prepared.
The beauty of social media is that it allows you to treat clients both one-on-one when needed and as a group. Have certain social media followers who are rabid fans or your product or service? You want to treat them with more intel than usual. You can not only direct personal interactions with followers to create leads, but you can only market directly to specific niches within your customer base for better reselling and retention efforts. Leveraging your own power as a thought leader and knowing how to engage your base is essential.
Dozens of Ways to Create Direct Lead Generation Through Social Media
Of course, all of this sounds nice, but you want to know how to leverage social media today to make leads. If that’s the case, here are three solid ways to begin lead generation and tracking right now on certain platforms. While they may appear to be platform-specific, some of the same information can be used on different platforms (Twitter can lead to a form for lead generation, but done correctly, so can other platforms with even more detail.) It’s important to note that to avoid sounding spammy, it’s important to make sure that, as mentioned above, you establish thought leadership or work in areas where you have already done so.
If you’re looking for even more ways to use social media to create leads, here is a page which links to a few dozen different ways to do so, which also includes how to tie social into your blog for even more engagement. If, however, this is starting to look overly complex, fear not: just reach out to our social media experts, who are here to help you. We can analyze your current social engagement and help you make the right decisions on how to approach social media lead generation for your business. Once your social media lead generation is on track, you’ll be surprised at how much social media really is the customer acquisition tool of the future, and eventually wonder how you got along without it.