#GivingTuesday and Social Media
The holidays are finally here, and with it comes the season of giving. While many focus on giving material things, some things that can be gifted are simply matters of time and effort. Giving Tuesday is celebrated as a time of focusing on giving back, and comes after one of the most highly anticipated shopping days of the year: Black Friday. While Black Friday is a great opportunity to stock up on gifts for loved ones, sometimes all someone needs is someone to care.
There are many foundations that could benefit from some donated time, or extra items that can be reused by someone in need. Social media has played a key role in allowing to give back, and to help make the season brighter for those who need it.
The typhoon in the Philippines, for example, was a great example of how social media could be used to help bring aid to those who were most in need of it. Survivors who were able to send out tweets, and Facebook posts which stated their location and how dire their situation was in order to allow aid to find them, and focus efforts on areas that were most in need. They were also able to use social media to let loved ones know they were okay, and communicate with family outside the country.
According to MavSocial, celebrities were able to offer up donations to aid the Typhoon relief fund.
“Popstar Rihanna proves that she isn’t just a party going fashionista by donating $100,000. Not only has Rihanna donated, David Beckham, pop star Robbie Williams, super model Elle Macpherson and Sex and the City actress Sarah Jessica Parker all have pledged funds.”
Social Media is truly revolutionary, and has allowed for a larger reach when it comes time for donations, and awareness of projects dedicated to helping those who most need it.
It has come a long way, and the power and resources available at the click of a mouse is undeniable. Foundations, charity efforts, and causes now have a new platform to reach out to.
Let us help you to harness the power of social media, and allow your business to grow. Give your business the gift of social media marketing and make your holiday season brighter.