As shoppers start to trickle into stores, searching for those perfect holiday gifts for friends and loved ones, it’s more important than ever for small businesses to step up their marketing game. Since most customers head to the web before hitting the shops, digital marketing is the most important thing you can be doing right now. Here are some tips to help you launch a successful holiday digital marketing campaign.
(1) Engage Customers on Social Media
A great way to do this is by holding some kind of contest or giveaway. You could post a product photo on Facebook and ask people to “comment and share” for a chance to win, or release a special coupon to your Instagram followers. Also make sure you’re taking advantage of ads on social media to help you reach brand-new customers.
(2) Have a Strong Mobile Presence
It’s 2015. If you don’t have a mobile-friendly site or even an app, chances are, it’s impacting your bottom line all year round. But it can be especially damaging to your holiday digital marketing efforts, because when people are out going from store to store, they won’t have a laptop with them when they’re deciding where to head next. Know what they will have? A smartphone. So focus on reaching them there.
(3) Reach Out to Your Email List
If you have a website, you probably also have an email list (if not, get on that). Be active about sending out time-sensitive offers that will encourage them to act right away, like 20% off for “one week only,” because putting a time limit on things creates a sense of urgency. Feature products or services that would make good gifts, and make sure to highlight why they will.
(4) Change Up Your SEO
Different keywords trend every year, so don’t just stick to the same old boring ones you used last Christmas season. Do keyword analytics research to figure out which ones are hot this year, and incorporate any that fit into your holiday digital marketing strategy, whether that’s in online product descriptions, worked into blog posts on your small business’s website, or sprinkled into your social media posts. If you want web traffic coming to you instead of your big-box competitors, you need Google on your side.
(5) Spend More on Ads
Even if your company budget is feeling a little tight, this is the time of year when it’s worth pulling out the stops. There’s a lot of money to be made by reaching as many people as possible, so don’t be an ad Grinch!
Holiday digital marketing can be a little overwhelming, especially if you’re starting from zero and trying to do everything at once. If you’re feeling a little lost and aren’t sure where to start, please feel free to contact My Social Marketing Network. We’d love to help you reach your small business’s holiday sales goals.