How Small Businesses Drive Leads Through Snapchat

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Small businesses that have ever heard of Snapchat may view it as just another video messaging application, however Snapchat is more than that. Aside from allowing users to send photos, videos, text, and drawings to a specific list of recipients, Snapchat also sets a timer on everything sent. The content (or Snaps) shared are only available on Snapchat for a limited time—typically from 1 to 10 seconds—once the user opens it. The second that time runs out, the content will disappear as if it had never even existed.

As Snapchat evolves, it’s created new lead generation opportunities for small businesses. Those who want to raise brand awareness and drive more leads can use time-sensitive content to outreach their niche market. When done right, the Snaps you upload can capture great interests in a matter of seconds. Here are a few things you can do to maximize Snapchat:

Create Time-Sensitive Content to Generate Clicks
Snapchat is a great tool for small businesses to test their marketing strategies and increase viewership. By allowing marketers to publish media content that will disappear in 24 hours or less, small businesses can create time-sensitive content to prompt both followers and prospective customers to check it out right away. Tech savvy businesses can share previews of upcoming sales, product releases, and events to keep everyone excited about what they’re doing. The goal is to prepare the audience with informative content so they’ll be ready to buy on the big day, or attend the next event.

Gain Followers with Special Gifts and Coupons
Businesses may increase their follower base by offering special gifts, coupons, and giveaways. Thanks to the time limit Snapchat offers, small businesses with a tight budget aren’t required to spend much either. Rather, they’ll be able to deliver offers and coupons in a matter of seconds, and have them disappear almost as fast as their release. In doing so, companies are not only rewarding their followers, but are also providing the incentive for them to come back for more. In the meantime, those who missed the special deals will likely take your content more seriously and take prompt actions the next time they see a new message from you.

Give Your Recipients a Dose of Behind the Scene
Since the content will automatically vanish once time runs out, businesses needn’t worry as much about leaking important information to competitors. Rather, they can use the opportunity to give fans snippets of company life and other “innovative” secrets behind a product’s launch or production. Doing so not only keeps the audience informed but also creates buzz around a new product before its full release. For better results, try to include a strong call-to-action at the end of a story to direct viewers to the company website or social media page. 

Ready to Snap?
As you can see, there are a number of creative ways for marketers to embrace the time limit offered through Snapchat. Because the clock is always ticking, your recipients will feel a natural sense of urgency to check out your content right away. This is why Snapchat is a great channel for you to snap your business into action.

To find more about how Snapchat can help your small business, contact My Social Marketing Network. We will help you to release time-sensitive content and deals to generate more leads right away.


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