It can be hard for small businesses to see the benefit of having a strong social media presence. ROI is not always readily apparent, and it can feel like wasted time if it is not done properly. However, according to a recent Time Warner survey, consumers are less likely to shop at small businesses without an established online identity. Humanizing your brand and telling the story of your company is a powerful tool for engaging consumers, especially when targeting Millennial shoppers.
With the ubiquity of social media and smart devices, it is critical to develop an influential online identity and build an optimized website. Working with MySMN, an industry leader in San Diego website design, will help you rise head and shoulders above the internet crowd.
It’s All About Engagement
Large companies can spend millions of dollars on marketing. They can also throw mountains of cash towards customer service, training employees to engage and delight their customers; they know that creating a personalized experience will generate increased sales and return business.
Establishing well-curated and monitored social media channels can provide similar (or better!) results. Through a solid social media plan, you can interact on a more intimate level with your customers. Capitalizing on the immediacy of social media allows you to interact with your customers in real-time, emphasizing the sense of customization.
Increase Brand Recognition
Social media has shattered the barriers that blocked businesses from breaking into their industries. According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, a majority of marketers report that, through social media engagement, they can improve search engine rankings, increase traffic, develop a loyal fan base, and increase brand recognition.
Establishing and maintaining a constant, approachable online presence is essential to keeping the name of your business on the minds of your customers. As users become more familiar with your brand, they are more likely to convert to repeat customers, and less inclined to engage with your competitors.
Slash Your Marketing Costs
Social media marketing is far less expensive than traditional marketing. Even taking into consideration the increased time needed to maintain a presence and curate exceptional content, the savings are considerable. Sponsored content and boosted posts can reach a large audience for pennies on the dollar, and once you have established your brand and online following, word-of-mouth will take you the rest of the way for free.
You can also use social media as an extension of your website, which helps increase your search engine ranking. Posting links to your website onto your channels, and links to your channels on your site, will contribute to your Google presence and increase your exposure. Additionally, working with a leading search engine optimization firm to maximize your web presence will establish your authority in your community and industry.
Connect With Other Local Businesses
Forming a network of other small business owners helps foster a sense of community and keeps you informed on trends in your area; cultivating and nurturing ties to their social media accounts through links, shares, and likes gives you access to their customer base. It also gives your social media presence a human face, as social media users perceive these relationships as friendships.
By making it a priority to maximize your social media presence and through a partnership with the leaders in SEO San Diego, your small business could see a dramatic improvement in customer acquisition and retention. For more information or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you!