Some of the busiest shopping days of the year take place during the holidays. Whether you run your business online, as a bricks-and-mortar-store, or a combination of both, marketing it online is essential. The following are a few of the top ways to maximize your digital marketing efforts this holiday season.
Advertise via Email
Email marketing is especially important during the holiday season. Consumers generally seem to check their email accounts more often at this time. This is partly due to the fact that people need to consult their email for confirmation of airline and hotel reservations. Additionally, many individuals communicate with their friends, relatives, and coworkers via email regarding holiday parties and other plans.
You can maximize your digital marketing efforts by reaching people in the place you know they are likely to go often (their email account). Consumers do a lot of shopping at this time of year, and they are generally looking for the best deals possible. Offering such deals via targeted emails could help you to generate much business throughout the season, as well as in the months that follow it.
Focus on Your Mobile Efforts
More people than ever use their mobile devices to search for products, services, and sales. Once they find what they’re looking for, they are just as likely to make their purchases by using their smart phones or tablets. Hopefully, your website and ads have been optimized for mobile devices (if they haven’t, then you are probably missing out on a great deal of business since Google made its recent algorithm change).
This is also a good time to streamline your emails to accommodate mobile shoppers. Be sure to utilize a template for your emails that is mobile-friendly. Make your email messages brief so that mobile shoppers don’t become frustrated when viewing them. Use a larger font than you ordinarily might – this will be easier for people to read on their mobile devices.
Feature Your Customers in Your Social Media Content
Another way to get the most from your digital marketing efforts is to provide your customers with user-generated content. When people log on to their social media accounts, they might automatically ignore overt marketing techniques. However, when you feature your users strategically, you may capture the interest of many other users, as well.
Try holding a contest to see which users can devise the most creative photos of themselves using your products or services. If you own a beauty salon, your customers might send photos of their hair and nails as they frolic at holiday parties. If you run an auto dealership, you could hold a contest to see who can send in the silliest vehicle-related selfie (not taken while driving!) – and the winner could receive a new car for the holidays.
The holiday season is the best time to step up your marketing campaign and increase your profits for the year. Consumers are looking for deals, so your business should reach out to them now and advertise your holiday promotions. If you wish to maximize your digital marketing efforts during the holidays, you may want to consult an expert for assistance.