Strong competition for legal services and Google algorithm updates have made it increasingly important for attorneys to stay on top of Internet marketing and good SEO practices. Using some of these Internet marketing tips and a little creativity, attorneys can even capitalize on their niche with first-rate blogs and a FAQ section. Increasing website traffic and attracting new customers is not too difficult when you use Internet marketing techniques like directories, blogging, backlinks and advertising.
Make sure you have a professional and polished website. It should be attractive, informative and easy to navigate. The home page is where you make your first impression. Visitors should see a list of services, your location, cities you service and contact information.
Consider listing your website in online attorney websites to increase website traffic. Some of the major attorney directory websites rank on the very first position of the search results, and you don’t want to miss out on traffic by not being listed in these directories.
You should be aware that some online directories might charge a small monthly fee. However, this is a smart way to advertise your firms website and phone number in addition to individual attorney biographies.
Since legal business is often conducted locally, you want to make sure you’re included in some local online directories where you can pick up new clients living in your area. Google+ Local is free, and it helps to improve search result placement and it features a listing in Google Maps.
Placing your name and brand in online directories is not only a wonderful method for advertising, but it also creates a backlink straight to your site. Google looks favorably on high-ranking websites that have a backlink pointing in your direction.
Maintaining a blog with fresh content is an incredible way to improve SEO status and keep customers interested and informed about your practice areas, current trends and high-profile cases.
Adding new blog content to your site weekly, keeps clients coming back and helps to assure search engines that you’re an active website and worthy of being included in the most recent search engine results.
The main purpose for having a FAQ section should be to help the average person to find answers to common legal questions. However, the section not only provides customer information, it also serves to increase SEO. Search engines will often pick up the keywords used to explain terms and will rank your site for those terms accordingly.
Target Specific Keywords
It’s very important that you make an effort to target specific keywords throughout your entire website to attract the attention of search engine spiders. The homepage, blogs, about me pages and FAQ areas should be used to target rich key words or phrases corresponding to your geographic location, areas of practice and common search terms used in the legal profession.
Advertise Your Website
One of the simplest ways to increase website traffic is by advertising your website on popular search engines. Granted, it costs money to advertise, but your brand and name will appear on the first page of search results, which means more clicks to your site!
Make Your Website Mobile-Friendly
If you haven’t already, make sure your website is properly designed to handle mobile traffic. Mobile device use is on the increase, and you don’t want to miss increased website traffic.
Targeting keywords, backlinks, fresh content and online directories are just a few ways you can really impact the Internet with your voice and increase website traffic. If you have questions or need additional information, we’re here to help.