Keeping up with social media trends can be confusing, especially when they seem to change every few months. As Entrepreneur contributor Aaron Agius puts it, “the savvy use of social media” is one of the best methods for building your brand’s authority. Being aware of the latest trends on social media platforms is essential to any business hoping to remain competitive in their market.
Becoming a Social Media Marketing Psychic
Unless you’re a social media marketing consultant, psychic (or both), you probably aren’t keeping up with the hottest trends across the various platforms. If you’re a business owner or marketer, your top priority is likely your own business and industry daily logistics – so how do you stay ahead of the game and still have time to focus on the many other aspects of running your business? One way is to learn how to predict the social media trends before they happen (or predict which ones will continue to be hot). While this may seem like an impossible task, it really can be as simple as paying attention to what has worked recently and developing your marketing strategy from there.
One of the predictions mentioned at Inc.com – regarding which social media platforms would prove to be viable for marketers in 2015 – was based on the success of certain platforms in the prior year. No one could deny that Facebook continued to be a leading choice for both users and marketers in 2015. LinkedIn, Twitter, and YouTube were the next obvious contenders, based on the percentage of marketers who used them in 2014. Instagram has already surpassed Twitter in terms of growth and popularity since the marketing research from 2014, as it grew to over 400 million users in 2015. The next big social media platform gaining momentum in 2016 in Snapchat, which is currently rivaling Facebook with 4 billion video views on any given day from 200 million active users.
Looking at Social Media Trends for 2015
Clearly, one of the best indications of the social media trends that will be hot in 2016 is the direction in which marketing practices developed in 2015 across popular platforms. Just as SEO practices experienced significant change in 2015, Facebook also implemented changes that affected marketers. The rules for posting marketing content changed considerably, and this will continue to change the way marketers do business on Facebook in 2016.
Social Media Week contributor Nicole Brown agrees that looking at the past is the secret to success in the future. Social marketing trends in lead generation that worked well in the latter part of 2015 are likely to be just as effective throughout 2016.
Keeping Track of Trending Topics
Another way to remain ahead of the game is to follow the trending topics on social media sites. This is not only a wise practice for journalists; it’s also a great way for marketers to learn what subject matter is of most interest to current platform users. Once you know which topics are trending, you can integrate that information with your marketing campaigns – from your social media posts to your email marketing ads.
As it happens, you don’t really need to be a psychic to remain competitive in your marketing efforts. However, you may need to take a look at the most recent social media trends to predict which ones will be viable in the future. If you don’t feel equipped to do this, or simply don’t have the time, you may want to consult a professional whose job is navigating social media platforms for marketers and small business owners.