When running a small business in today’s digital age, it’s no secret that much of your marketing efforts will rely on the Internet. With so many people online, and using the web to research businesses and read product and service reviews, it’s extra important to employ a few local SEO best practices when implementing your digital marketing strategy. Local SEO optimization involves taking certain measures to ensure you are utilizing the search engine result page (SERP) algorithms in your company’s favor—giving you the best possible exposure to those in your local community who are seeking your products or services.
One of the first steps in ensuring maximum exposure for your small business is the creation of a local search engine page. You should create pages on Bing, Google and Yahoo. These pages will include your current business information, such as name, telephone number, and address. You should also be sure you are correctly categorizing your small business according to your industry or niche. This is important, because if a category isn’t chosen by you, it will be chosen for you by default, and that may not always be accurate. Optimize these pages with excellent images and be sure to keep the image names consistent with your chosen keywords based upon thorough keyword research. To optimize these keywords for local SEO, add your location to them.
Any review of your small business that is published online can help promote higher SERP rankings. These reviews will be most effective when they are organic, and many platforms are becoming more sophisticated at filtering out reviews that do not appear to be such. To help increase these, place a button or link on your website to leave a search engine or Yelp review.
Check the Internet to ensure all listings on your company are consistent. Listings or citations include any source that mentions your small business with contact information, or a link. Boosting the prevalence of citations can help your ranking on SERPs.
Optimize Your Website
Once you’ve conducted proper keyword research, you’ll want to use these throughout the content on your website, and in title tags. Just be sure not to stuff titles with several repeated keywords, as the algorithms will punish this behavior. Keep title tags below 60 characters, and keep page titles interesting with the highest ranking keywords listed first. You will also want your meta tags at the top of your website’s HTML codes to match. They don’t affect SERP results as much, but they do help with click through rates for your website. These should be around 160 characters long. Headings and subheadings with good keywords are also beneficial. Keep content on your website of high quality and value to readers, with keywords spaced throughout. This will be recognized by search engines in your favor. You will also want to list your primary keyword within the first ¼ of each page.
Increase your number of backlinks over several other local websites in your area, to boost local SEO results. Form an alliance with other businesses in your area, and engage in posting guest blogs that are industry relevant.
If you follow these tips, you should have no problems getting your website visible to the local target market of your choice. If you’d like some help in executing these tasks, it is best to hire an experienced search engine optimization firm. For more information or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.