2017 is just around the corner, so while you’re planning your New Year’s Eve parties, your San Diego SEO experts have been gathering together the top marketing predictions we see coming to fruition for 2017, and planning our strategies accordingly. So just what do we see happening in a big way for digital marketing in 2017? Many, many things. Here are some of our top predictions.
Automation Will Be Mandatory
Automation is no longer an option of convenience if you want to succeed in marketing your small business in 2017. Instagram just rolled out a new API which will allow for automation of ads, and hopefully all posts on the platform will follow suit. Pretty much every other social media site has the API for automating posts, and this is going to be key. San Diego small businesses are going to rely on planning and strategizing their content, and scheduling it out via Facebook, Hootsuite, etc. This isn’t going to completely overshadow live posting, but it’s definitely going to be a must if companies want to keep up with content marketing competition.
Snapchat Will Continue to Grow
This social media platform has been growing at a rapid rate, as it should be. Large and small businesses alike are going to have to jump on the bandwagon, or miss out on a very large potential target market.
Targeting Will Be Data Driven
The collection of data by large social media platforms such as Facebook has completely transformed the way customers are targeted and marketed to. Marketing is going to be client-driven and all-inclusive pertaining to their lifestyle as a whole. How do we get this information? Facebook, Instagram, email, personal shopping history, etc. All of this data is going to be used in a cumulative way to really paint a picture of each consumer individually, so that targeting will only become smarter–giving each consumer exactly what they want when they want it.
Investing in Your Marketing Team Will Be Mandatory
If you own a San Diego marketing firm–or employ one to conduct the marketing for your business–a bit of investment into your team is going to be essential in 2017. This is because the heat will be turned up, and the pressure will be on to not only produce great content, but to really engage with your target audience and build a following that is not only interacting with said content, but loyal to your brand. Instilling passion and loyalty in your digital following is a bit of an art combined with science that takes time, blood, sweat and tears, so if you’re not investing in your team, a bigger, better competitor will.
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