What is social media and how can it propel business? MySMN is going to take you through some of our San Diego social media endeavors to give you a glimpse of how we increase our client’s traffic and revenue by integrating social media into their business. With new social media platforms being launched on a daily basis, it can be difficult to keep up with the latest and greatest platforms. Tumblr, SlideShare, Linkedin, Google+, Pinterest—it’s truly astounding how many social networking sites there are. And what’s more, everyone is telling you that you need to know it all to keep up with the changing tide of marketing! Here is a quick social media overview from San Diego-based MySMN to get you in the know:
Of course everyone and their mother knows Facebook and most people are on it daily. This is what makes Facebook such a fierce marketing tool for your business. People interested in your company can like your page and contact you directly. One of the most unique features of social media marketing versus traditional marketing is that with social media, businesses can talk directly to specific consumers and start a dialogue. This direct interaction with consumers is taking marketing to a whole new level.
Like Facebook, Twitter is a social media platform that allows a direct dialogue with the consumer. With Twitter, brands can build relationships with consumers and really develop a voice for their brand. Think about what voice suits your business so you can start to develop that voice and interact with people interested in your business.
Many people have heard of blogs but don’t have a great understanding of what they are exactly. Well, this is a blog you are reading! To start, the word “blog” is a combination of two words—web and log—and a “web log” is an easier way to understand what a blog is. Basically, a blog is a platform with which an individual or organization can publish new material on a frequent basis. Major organizations frequently update their blogs to write about business or industry news, connect with consumers, and drive traffic to their website.
This is the tiniest tip of the iceberg when it comes to social media, but hopefully you have a better understanding of how to use San Diego social media to connect with consumers. Whether you are in the San Diego area or anywhere else in the world, if you would like more information about how San Diego social media can propel your business, don’t hesitate to get in touch with us!