There’s currently an amalgamation of social media channels in our society. Despite this, users are constantly looking for new and improved channels which offer them better features and experiences. It is this need for new and better social media channels that has lead to the rise of Snapchat.
Snapchat had a slow start between 2011 when it was founded and 2013 as users were discovering the app, which was a simple photo messenger app then. In October 2013, Snapchat transformed to include a storytelling feature. The newly revamped app now allowed users up to 360 seconds to send/share snaps and videos, for a duration of 24 hours before they would be deleted from the app. Despite its slow start Snapchat has achieved a lot, and its statistics (discussed here) will reveal this. These statistics of this “new game changer” in the social media industry will demand the attention of marketers and business owners.
According to statistics released by Snapchat, the app had over 200 million plus users as of 2015. There are over 100 million Snapchatters actively using the app daily in the same year. Another report by the International Business Times stated there are about 4 billion video views on any given day on Snapchat.
What Snapchat’s Demographics reveal
Snapchat stats of 2015 showed that 71% of its users are under the age of 34 years. Also, 45% of users are between the ages of 18 to 24.The statistics also reveal that about 77% of its users are female college students while 50% are male college students. The sharing of selfies on the app is very common among college student users.
Internationally Snapchat is used by approximately 50% of Smartphone holders in Norway, 25% in the United Kingdom, and 30% of US internet users; this is according to statistics released by the company.
Snapchat’s Stats Compared to Those of Other Social Media Platforms
A survey conducted by Piper Jaffray, a reputable asset management firm and investment bank, indicates that Snapchat’s popularity among American teens is similar to that of Facebook. The study revealed that the most important social platforms for this age group were Instagram at 33%, Twitter at 20%, then Facebook and Snapchat both at 15%.
With the above statistics in mind, business owners and marketers can leverage Snapchat as a marketing tool to increase their customer base, reach untapped markets and their target audiences. If you would like to use Snapchat and other social networking sites to market your small business, itt’s best to consult a reputable company in the internet marketing field, such as My Social Marketing Network. We
offer digital marketing services such a social media management, SEO, PPC, website design and more.