Small Businesses: 5 Tips to Improve Your Real-Time Engagement via Social Media

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It’s always a good idea for your business, whether it’s big or small, to have more person-to-person contact with your audience on social media. This is the very best way to let them know what your company is all about, and to demonstrate to the masses that you are an active, authoritative voice within your selected industry.

It’s also a great way for you to demonstrate concern about what matters to your audience, so that the perception of your company is that of a caring and involved one. All these factors contribute to generating customer loyalty and appreciation for your particular brand name. For expert advice on this, contact the SEO San Diego specialists, and in the meantime, here are some ways you can increase your real-time engagement with audience members through the social media:

  • Develop a comprehensive customer engagement policy – invest in getting all employees and all departments within your company on the same page about the importance of social media interaction, especially that it needs to be more than a forum for making announcements or having one-way conversations. Customers have very high expectations today – typically one-hour response time – and when their concerns and needs aren’t addressed quickly, they will simply jump ship and continue browsing. Make sure you have the necessary resources to handle real-time customer engagement, whether that be with better-trained employees, or the appropriate tools for managing social media.

  • Generate meaningful conversations via Google+ – you can create Google+ Circles that your followers will find informative and relevant to their lives, and after having shared the Circle on Google+, you can place it on Twitter or other social media, and then on your blog post as well. The real value of this is that it lets your company connect with all those people in the Google+ Circle you created, which means you’re building an audience. You can also use Google+ Communities and Google+ Hangouts where they fit your company’s industry, and if there are none that fit, it would still be worth your while to create a brand-new one.

  • Stay involved using LinkedIn groups LinkedIn Groups are similar to Google+ Communities in that they provide opportunities for you to join discussion groups relative to your company industry, and by participating as an authority, you can generate interest in your company’s services and products for anyone who might be interested.

  • Invite Pinterest followers to pin on your board – by inviting others to post pins on your Pinterest board, you are encouraging direct interaction with your company, and at the same time providing them with an opportunity to learn about your business and what you have to offer.

  • Be creative with Instagram hashtags – when you create a #hashtag in Instagram and encourage others to submit their photos, it’s a great way to show how personable you are, and it helps you to stand out from the crowd somewhat. By featuring some of these photos on your company’s Instagram account, you can enlarge your audience and show how directly involved you are with that community. It also demonstrates that your social media presence goes beyond just pushing information out, and that you’re willing to receive it as well.

If you need other digital marketing advice from a search engine optimization firm, or about San Diego website design, contact the talented professionals at San Diego’s premier digital marketing agency, MySMN. For more information, or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.


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