SMO is one of the easiest techniques any business can execute. Your clients want instant feedback and instant gratification, so SMO is really just making sure that when a client is on your social media sites, that all the links, RSS feeds, sharing buttons, etc. are hooked up properly. The #1 reason a video goes viral on YouTube isn’t it’s content – it’s because it’s optimized so that it can be shared on multiple platforms very quickly and easily. Think about this next time you post a blog or share a video.