How can solar companies effectively market their products to consumers? This can sometimes create a challenge for some solar retailers. Although solar is a emerging market, traditional methods for marketing, such as television or radio, may not reach or attract as many potential consumers as it once did. This is where social media marketing comes into play. So why social media for solar companies? With social media marketing, solar companies can promote their product, educate consumers, and inspire people to make the jump to solar.
Through social media, solar companies can promote their product or business to a wide range of potential consumers. Solar companies can explain the benefits and affordability of solar through a website, Twitter, blogging, or Facebook. They can use social media to post articles or testimonials in order to promote solar energy. Unlike traditional marketing methods, social media allows solar companies to effectively market their product by promoting it to a wide range of consumers.
Social media for solar companies allows them to educate consumers about solar energy. Solar companies can convey new and important information about the benefits of solar energy through social media outlets. By providing an influx of solar information to consumers, solar companies can increase consumer awareness. Consumers, who are informed about a product, are more likely to purchase a product or recommend it to a friend.
Most importantly, solar companies can use social media in order to inspire and build relationships with potential consumers. According to Solar Fred, solar connoisseur and founder of UnThink Solar, “from blogging to Twitter, viral videos and web related campaigns, social media works because it relies on inspiring people to get excited about solar.”
If people get excited, they are more likely to share solar information with their friends. What better marketing could you ask for? Through Twitter, Facebook and other social media sites, solar companies can reach and engage people by posting about solar statistics, benefits, affordability, cleanliness and/or savings. Social media can inspire while at the same time build long lasting relationships with consumers. Relationships lead to business.
By using social media for solar companies, solar retailers can reach out and build relationships with consumers. Social media for solar companies can be used to promote, inform and inspire consumers to make the switch to solar.
For more information on social marketing or social marketing for solar companies visit mySMN at simwebsitelaunch.com/mysmn.
1 Shock, Nathan, Is Social Media a Good Way to Promote Solar? Ask Solar Fred [Interview, Green Economy Post], Retrieved February 13, 2013.