Whether you’re an independent agent or an agent for one company, social media can serve you well as a marketing tool. Millions of potential customers log in to social media platforms on a daily basis. Therefore, using social media to make your brand known online is one of the most efficient marketing strategies you can employ. Even if your current and prospective customers don’t see your brand on social media sites, they are sure to see the names of your competitors. As an insurance agent, marketing via such online platforms is essential if you hope to gain and maintain an edge on the competition.
The correlation between revenue growth and social networking seems to be growing all the time. This may be due in large part to the fact that businesses can build relationships with social media users. Innumerable online users have grown weary of being bombarded by direct marketing ads. Social media marketing offers a gentler, unobtrusive way to reach consumers. If you’re not sure how to get started, you may wish to explore a few tips on social media marketing for insurance agents.
Don’t Be Intimidated By Social Networking
If you aren’t familiar with how social media sites work, don’t be intimidated at the prospect of marketing on them. As a professional, you have likely been networking for much of your career. The primary difference between networking face-to-face and networking via social media is that you can reach more people at once when you’re online. Engaging a potential client online is not much different from having a conversation in person. You may even discover that you prefer networking online instead of doing it in the traditional way; it’s a far more efficient method, and you can network from the comfort of your desk chair or recliner.
Use Social Media to Advertise Current Promotions
If your agency is trying to promote a referral program or a promotional campaign, tell your social media connections about it. This is valuable information to pass along, and your social media followers are apt to appreciate the tip. You can advertise the program or promotion on your agency’s social media page, and visitors might benefit from being the first customers to know about it.
Pay Attention to What People Are Saying
One of the benefits of establishing connections online is that you may gain a true sense of what customers are saying online. You might develop some invaluable insights simply by paying attention to online conversations. You could discover useful feedback about your own agency, and you could also explore strategies that other agents are successfully employing. Another option is to pay attention when social media users discuss upcoming weddings, births, and home purchases. These are people who will need insurance, and you can build online relationships with them.
Take Advantage of Professional Services
Your primary objective is probably to do your job to the best of your ability. Instead of trying to master social media marketing for insurance agents, let a professional do the footwork for you. Allow someone else to provide content and create social media strategies for you, so you can focus on the job you were trained to do.
If you aren’t currently using social media as part of your marketing campaign, the time to get started is now. We know how to implement effective social media marketing for insurance agents. Contact us today, and we’ll be happy to help you develop or strengthen your social media marketing strategy.