While it may feel like we just finished decking the halls, Valentine’s Day is nearly upon us, and we should all be adjusting our marketing efforts accordingly. Especially if we want to make the most out of this annual celebration. And with that, we’re gifting you 5 of our most useful pieces of content marketing advice this Valentine’s Day, so that your business will become as successful as possible.
Valentine Themed Email Blast
This is the perfect holiday for a custom designed Valentine’s Day e-card/email blast. Your clients/customers will love it, and you only need to send them out a few days ahead of time for maximum effectiveness. You could even set these to blast on Valentine’s Day, depending upon your industry.
Valentine Themed Custom Content
For content that you can update and reuse from one year to the next, it’s incredibly resourceful to indulge in creating some custom holiday themed content surrounding all major U.S. and audience relevant holidays. Valentine’s Day is no exception. You will want your content to focus on celebrating a certain aspect of a client/customer you admire, and to make them feel special during this holiday of celebrating love. Make your clients feel loved, and you’ll be sure to see some positive results in your ROI.
Create a Holiday Themed Microsite
By creating a separate microsite (or landing page) with a holiday theme, you’re not only adding space to share company relevant content surrounding Valentine’s Day that your following will likely enjoy; you’re also maximizing upon your SEO potential. If you’re not sure where to start, you may want to call your local San Diego website design firm to help.
Valentine’s Day Social Media Campaign
You will certainly want to create a social media campaign surrounding Valentine’s Day. You could highlight a client or customer you like, and say a bit about why. You could share your Valentine’s Day themed custom content, such as custom graphics and holiday themed blog posts. You could also tweet sweet messages that thank your customers/clients–making them feel special. Notify your following of any special holiday sales or promotions, and give them something of value that they find useful this time of year.
Spread the Love
To really make your clients/customers feel special, you could write a love story highlighting some of your favorite clients/customers, what they do, and why you appreciate them. You could also send out love from your employees to your clients/customers with a custom video or photo of your staff. Or you could simply share industry advice, and entitle it something to do with Valentine’s Day love from experts in your industry.
Any good search engine optimization firm can tell you that the following actions will not only give you a boost in your SEO efforts, but also an increase in ROI. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.