10 Social Media Marketing Tips For Your Small Business

There is no question that the power of social media marketing is one of the most important single areas which every entrepreneur should be focusing on, in terms of reaching an intended audience. The sheer numbers of users involved should…

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Outdated Trends to Avoid on Social Media

Since social media has become a popular past time over the last two decades, we’ve seen many trends come and go. A whole new genre of trends has emerged over the varying social media sites, and there are some trends…

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Why Social Media Marketing is Essential for Small Businesses in 2016

Most small business owners recognize that, in order to be competitive in their chosen industries, they must have an online presence. This includes participation in social media, which continues to evolve with regards to strategies and platforms that are effective…

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Digital Marketing Best Practices for San Diego Startups in 2016

With 2015 coming to a close, this is a good time to review some of the things we’ve learned about what works and what doesn’t for the coming year. Digital marketing keeps breaking new ground in terms of how marketers…

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10 Benefits Small Businesses Gain Through Digital Marketing

  Some small business owners have ignored the use of digital marketing simply because they feel their business is already doing well, while others might lack the knowledge or expertise to mount a marketing campaign. Whatever the reason for ignoring digital…

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Say Hello to the Digital Tip

Gone are the days of spending money on newspapers and magazines to get the most interesting, thought-provoking material.  Society has shifted from paper publications to the digital world and cloud databases, and we’re finding new sources for our daily news…

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Facebook: Survival of the Fittest?

So EdgeRank released a new study today, and what did it say? The average Facebook post is only “live” for about three hours. “Live” means that it is visible in the Facebook News Feed, and detectable to your fans and…

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The New Facebook Timeline: Reliving the Past in the Future

So you activated your Facebook Timeline. Now what? As I’m sure you have noticed the new layout of your personal Facebook page is completely different than it used to be. This new layout is an easy way to track your…

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Our Social Media Predictions for 2012

As discussed in our previous blog post, Social Media in 2011, last year was a big year for social media. Facebook grew to over 850 million users, making it the largest and most successful social networking site to date. Google+…

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The Importance of a Custom Facebook Landing Page

When you are walking on a pebble pathway, you notice a shiny penny, and you pick that penny up. Why did you notice it? Because it was shiny, and different, and didn’t blend in with the other pebbles. The same…

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Back to the Basics: Facebook Tips Part 1

It’s been a while since we have addressed the basics of creating a killer social media campaign. For this post I am going to focus on Facebook, and tips that a small business can use to stand out from the…

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Big Biz, Little Biz: A Return to the Mom and Pop Shop

Think back to yester-year when computers were in black and white and your cell phone could only make phone calls. Those were simple times. Today we live in an age where the world is literally at our fingertips. We can…

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Social Media for Consumer Products: Expose Yourself

So you want to buy a new television, but there are hundreds of choices. Which TV is the best? What makes it the best? Typically, when I go out shopping, I rely heavily on word of mouth. What are people…

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How to get more Facebook business page “LIKES”

Why is it important that your Facebook business page be “LIKED” by followers/fans? When someone “LIKES” your business page, they give you access to post your content on their wall/page, which is then viewed by everyone in their network, increasing…

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