Big Biz, Little Biz: A Return to the Mom and Pop Shop

Think back to yester-year when computers were in black and white and your cell phone could only make phone calls. Those were simple times. Today we live in an age where the world is literally at our fingertips. We can…

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Put It In the Fan’s Hands

In today’s day and age, people look for restaurants on Yelp, Facebook, Smart phone applications, and so on. Social media and online marketing is everywhere, and key, if you want to be able to rise above the rest. Twitter and…

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Social Media for Consumer Products: Expose Yourself

So you want to buy a new television, but there are hundreds of choices. Which TV is the best? What makes it the best? Typically, when I go out shopping, I rely heavily on word of mouth. What are people…

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ROI and Social Media – No, It’s “ROE”

by Colleen Rugg They key thing to remember that in social media, when measuring “ROI” you really want to measure “ROE” – Return on Engagement.  It’s important your team is looking for how people are engaging with you on social…

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HOW TO: Build a Comprehensive Social Media Strategy

by Alessandra Ceresa Do you want your business to engage, inspire, and achieve in the digital world? If so, a comprehensive social media strategy must be put into place. Simply creating a Facebook page is not going to cut it….

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Social Media for Retail Businesses: Surf Shops in San Diego

  By Alessandra Ceresa Shop, shop, shop ‘til you drop? Well, now you don’t have to since online shopping has become easier then ever. With so many options for places to shop, how can a retailer differentiate their business from…

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