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Social Media Advertising Channels Every Small Business Should Consider

August 26, 2018B2B Social Media, ROI in Social Media, Social Media, Social Media Marketing 0

Almost 90% of all small businesses use Facebook to advertise their goods and services, yet only about 60% of those companies say that the Facebook ads are accomplishing the intended business objectives. Since the cost of advertising on the popular social medium rose nearly 40% last year, it might be time for your company’s advertising and marketing personnel to consider using other social media in addition to Facebook, in order to achieve the best return on your marketing spend.

LinkedIn advertising

LinkedIn advertising and posting is a terrific bargain at present, because the medium has not severely refined its publishing process, as has Facebook, and this means you can still have a powerful organic reach on LinkedIn. Organic reach is the total number of potential customers who actually have a chance to see your post, without there being any kind of paid distribution factor involved. While Facebook has been consistently diminishing this reach in recent years, and making it harder to achieve a reasonable ROI, this is not yet true of LinkedIn. As long as someone in your business, or someone whom you’ve hired as an influencer, engages regularly with your audience, your posts will be near the top of targeted feeds.

But there is another factor which is just as compelling – LinkedIn is generally frequented by business professional types, and these individuals represent high-quality leads who are probably your ideal customer types. Compare that audience to the more generalized clientele on Facebook, which can be filled with all manner of users, many of whom have zero interest in products or services of any kind. It will also be worth your while to produce videos which are intended for the LinkedIn audience, where the prevalence of videos is not nearly at the Facebook level, and that means yours is more likely to be seen.

Twitter advertising

For some of the same reasons that LinkedIn has advantages over Facebook, so does Twitter. It costs less and can be said to have a more professional audience – but there’s one more reason which may not be as generally well known. Twitter now has a free tool called the Twitter Advanced Search, which allows you to discover the most used keywords by users from a specific location or region. This could tell you a lot about your competition for one thing, and it can also tell you what matters most to users in your area, because that’s what they’re tweeting about. You can gain a lot of very useful information with this tool, that will help you be more competitive, and will help you to provide what your customers really want.

Instagram advertising

Since Instagram is wholly owned by Facebook, it has the same kind of access to user information that its parent does, and that is a very large database of individuals indeed. Since Instagram is largely frequented by millenials and those who consider it a much more modern and cool social medium than its Facebook cousin, you’ll have access to an entirely new audience that Facebook might lack. During a six-month period of 2017, the number of advertisers on Instagram doubled, which is a clear indication that many business owners have discovered the value of accessing the different audience engendered by the Instagram social medium.

The last word

While advertising on Facebook is by no means a thing of the past, and it can still provide value, you would be prudent as a small business owner to consider the advantages offered by other social media as well. You can reach new audiences, achieve a more visible presence in the social media, and spend a lot less, by considering the possibilities offered by each of the major platforms.

Don’t try to do it yourself

As an entrepreneur or small business owner, your focus is on launching and scaling your business. If you don’t have the in-house personnel to execute your social media marketing strategies, hire a San Diego marketing firm to ensure that your objectives are achieved. Social media marketing is often more effective when left up to the experts who work in that arena on a daily basis. Contact us to learn more about how we can help grow your small business!

Posted by Shannon Goodell

10 Social Media Marketing Tips For Your Small Business

August 26, 2018B2B Social Media, Business, Social Media, Social Media Marketing 0

There is no question that the power of social media marketing is one of the most important single areas which every entrepreneur should be focusing on, in terms of reaching an intended audience. The sheer numbers of users involved should point that out clearly, but when you consider the potential for sharing among all those users, reachability can grow exponentially. Here are 10 recommendations for making good use of social media marketing to reach your target audience and grow your business.

Focus on your business objectives first

Your strategy with regard to the social media should be careful to avoid putting the cart (social media) before the horse (your business). Instead, consider what your top three business objectives are, and use the social media to drive those objectives, rather than the other way around. Don’t just try to achieve a presence on social media – use the specific platform frequented by your target audience to help you acquire 25% more leads this year, for instance.

Be authentic

People relate to other people more so than to a faceless business entity. That means you need to give your business a ‘face’, a personality. Emphasize the human aspect of your business by telling your story, and the story of your employees. By showing that your company personnel are involved in the community, or perhaps that you support a local worthy cause, you will connect much better with consumers you’re trying to reach.

Think Visual

It’s worth remembering that people’s attention spans tend to be very limited on the Internet, so if you don’t capture their interest immediately, they’ll probably move on to the next website. More than 50% of all people who visit Facebook watch at least one video every day, and that’s just one social media platform. Live Facebook videos are exploding in popularity because they’re such a great way to launch new products, provide background on your company, demonstrate ‘how-to’ use products, and make important announcements.

Content Is King

While blogs are valuable, your content shouldn’t stop there. You want to create content that’s tailored to the three stages of the funnel – awareness, evaluation, and conversion. Blogs and social media posts are great for awareness. However, you’ll want to craft effective content that work best for evaluation and conversion. This includes content such as case studies, customer/client testimonials, a coupon, webinar, software download, and more.

Visual content is super powerful, as well. If you can create an Infographic that has genuine value and appeal to your target audience, there’s no telling how much it might be shared around the globe. It’s imperative to determine your target audience and what type of content will be valuable to them.

Build Your LinkedIn

Almost all business owners would benefit by increasing their LinkedIn marketing. By promoting greater engagement of LinkedIn users with your company, you will undoubtedly see a boost in conversion rates and sales. Become an authority in your field, and reach out to potential customers with messages tailored to their specific needs. You can use Sales Navigator to build your target audience list, and then reach out to decision-makers with personalized messages.

Dominate the most appropriate platforms

It’s alright to have a presence on many of the social media platforms, but you really need to focus your attention on the one or two platforms where most of your target audience spends time, and where your business can fit right in. Twitter for instance, caters to an audience interested in breaking news and technology announcements, so if that fits your company, that’s where you should try to dominate.

Match your content type to the social media channel

When you’re crafting social media content, make sure it’s of the type which is well-suited to the platform you’re using, even if you have to create separate kinds of content for each platform. Tools like Stencil and Canva can help you produce content ideally suited to the platform.

Be Social

Starting a conversation in social media can be a terrific way to get people engaged and interacting with you. You should also be sharing content, re-tweeting posts that are interesting, and ask questions of your own which elicit responses from other users. You should also jump into conversations around your expertise, as well as nurture conversations you have started. By showing that you’re actively engaged yourself, your business can be seen as an involved, caring entity.

Have a Clear Goal When Advertising on Facebook

If Facebook is your platform of choice, or at least one of them, you’ll need to create some ads which fit well with it. The tremendous ability of Facebook to target a specific audience can lead you to the success you crave, but only if you’ve pre-determined what you’re trying to achieve, and have crafted your ads accordingly.

Don’t try to do it yourself

Posted by Patrick

Social Media ROI Stats and Struggles

May 19, 2017Uncategorized 0

One of the biggest struggles for marketers in this digital age is the ability to successfully measure social media ROI. This is an issue for many marketers because it’s truly difficult to measure the financial value of all that social media provides. Increasingly, marketers are straying away from measuring ROI and showing an increase in revenue and sales when reporting success. Rather, they value things such as engagement: reactions, shares, comments, and page follows.

While 65% of managers believe that social ROI is important, 87% do not even try to measure it. This leaves 77% of CEOs believing that marketers are not talking about what really matters most to them: sales. So, when it comes to social media marketing and ROI, what matters most? Is it being able to measure financial gains, or is it the ability to show growth, engagement and an actively involved community that values your content and message via social media?

As a San Diego website design and search engine optimization firm, we can see how the value of measuring ROI would be important to most CEOs and marketing managers. Our social media marketing department also struggles with this question, as there is a delicate balance to be had when showing results. We want to highlight the growth and engagement of a successful social media following, however, there are limitations to proving that an increase in revenues is directly correlated with a specific social media campaign.

Just the same, here are some general—overall statistics surrounding social media ROI across all businesses and industries when done correctly. Companies who have a well-established social media presence have seen a 9% increase in revenues, are 26% more profitable than their competitors, and have a 12% higher market value. The key factor in these stats, is the fact that these are well-established social media platforms that are successful both in terms of engagement as well as ROI. In order for this to happen, it simply takes time. Social media may not translate into ROI for a company right away, but if they put in the time, effort, and energy into building a strong presence, it most certainly can benefit the company in terms of ROI in the long-run.

So how should marketers approach the topic of measuring social media ROI? Marketing managers and CEOs alike should look at entering the social media realm as a necessity in this day in age, as well as an investment that (if done properly) will result in a profitable return. However, like with most investments, it is going to take some time to see the fruits of one’s labor. It is going to take financial and time investments to build a following over social media. However, once you have that following, it’s an investment that will continue to bear profitable rewards and opportunities for years to come as long as it is upkept.

Would you like some help growing your social following for the future success of your business? Our social media marketing experts would love to help grow your brand and following over social media. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

5 recent changes in social media you should be taking advantage of

May 19, 2017Business Tips, Content Marketing, Facebook, LinkedIn, Twitter 0

The only thing consistent about social media is the fact that it is constantly changing. Facebook, for example, has changed several times since it first launched. Buttons, functions, and the placement of them, are constantly moving and changing. It takes a social media expert just to keep up with these many changes that happen several times per year. Many of these changes are unannounced, and marketers are simply stumbling upon them as they occur. Through our research of the ever-changing social media landscape, we’ve identified 5 important changes that all marketers and operators of small business can appreciate and take advantage of.

Facebook Targeting Options

Facebook advertising is something that is constantly changing at a rapid pace, and in October of 2016 they began offering a targeting option for marketers to target people who had shared links to their content in the past. They call this target audience “link sharing.” This is huge, and will likely create many new opportunities for marketers and entrepreneurs alike. While this option was only available on the site for a week last fall, Facebook is likely still testing it with a limited audience, and we should hope to see this option available for Facebook ads very soon.

Twitter Replies Count

Now, when you’re looking through your Twitter feed, you can see not only the basic data for the tweet, but also a list of those who have retweeted, and also a list of those who have liked the tweet at the bottom. This is accompanied by thumbnail images of the Twitter users who have interacted with the tweet. Twitter has also been experimenting with showing the total replies for each tweet, and have allowed this option for a select group of users in its trial stage. This option would be the equivalent of Facebook showing comments under each post. This could encourage users to interact more with tweets.

Twitter Scratch Reel

GIFs are a social media phenomenon that have taken us by storm, and growing in popularity as of late. Twitter has introduced a “scratch reel” option to indulge users in GIF fun by allowing them to fast forward and reverse a GIF my swiping their finger (or curser) to the left or the right. When this option was first made available, it wasn’t possible for Twitter users to create their own unique scratch reels, but the company has opened this option up so that users can now create their own unique and interactive, custom GIFs. In order to access this option, you either need to compose a scratch reel in your Twitter ads, or have access to Media Studio.

LinkedIn Update Insights

Without even announcing its addition, LinkedIn now provides a new insights option for its mobile app. This is useful in that it allows users to see who is seeing their content, and how. These insights are similar to what you would see with LinkedIn Publisher posts, and they give valuable insights for new connections and opportunities. While these insights are first only available via mobile, LinkedIn is sure to include insights on their newly designed desktop site.

LinkedIn Secret Job Search

LinkedIn is making searching for a new job much easier with a new option that allows users to alert others that they are open to new opportunities discreetly, without their current employer knowing about it. It’s a small tab that users can turn on that says “let recruiters know you’re open.”

Whether you work at a San Diego website design firm, a search engine optimization firm, or simply a marketing firm, these five changes are sure to help the way your market yourself and your firm. For more information on social media marketing, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

Spread the LOVE this Valentine’s Day–5 expert tips for content marketing

May 19, 2017Content Marketing 0

While it may feel like we just finished decking the halls, Valentine’s Day is nearly upon us, and we should all be adjusting our marketing efforts accordingly. Especially if we want to make the most out of this annual celebration. And with that, we’re gifting you 5 of our most useful pieces of content marketing advice this Valentine’s Day, so that your business will become as successful as possible.

Valentine Themed Email Blast

This is the perfect holiday for a custom designed Valentine’s Day e-card/email blast. Your clients/customers will love it, and you only need to send them out a few days ahead of time for maximum effectiveness. You could even set these to blast on Valentine’s Day, depending upon your industry.

Valentine Themed Custom Content

For content that you can update and reuse from one year to the next, it’s incredibly resourceful to indulge in creating some custom holiday themed content surrounding all major U.S. and audience relevant holidays. Valentine’s Day is no exception. You will want your content to focus on celebrating a certain aspect of a client/customer you admire, and to make them feel special during this holiday of celebrating love. Make your clients feel loved, and you’ll be sure to see some positive results in your ROI.

Create a Holiday Themed Microsite

By creating a separate microsite (or landing page) with a holiday theme, you’re not only adding space to share company relevant content surrounding Valentine’s Day that your following will likely enjoy; you’re also maximizing upon your SEO potential. If you’re not sure where to start, you may want to call your local San Diego website design firm to help.

Valentine’s Day Social Media Campaign

You will certainly want to create a social media campaign surrounding Valentine’s Day. You could highlight a client or customer you like, and say a bit about why. You could share your Valentine’s Day themed custom content, such as custom graphics and holiday themed blog posts. You could also tweet sweet messages that thank your customers/clients–making them feel special. Notify your following of any special holiday sales or promotions, and give them something of value that they find useful this time of year.

Spread the Love

To really make your clients/customers feel special, you could write a love story highlighting some of your favorite clients/customers, what they do, and why you appreciate them. You could also send out love from your employees to your clients/customers with a custom video or photo of your staff. Or you could simply share industry advice, and entitle it something to do with Valentine’s Day love from experts in your industry.

Any good search engine optimization firm can tell you that the following actions will not only give you a boost in your SEO efforts, but also an increase in ROI. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

5 Social Media Trends We’re Excited to See in 2017

May 19, 2017Advertising, Business Tips, Content Marketing, Social Good, Social Media, Social Media for Consumer Products, Uncategorized 0

2017 is here, and that means there are sure to be a whole slew of brand new technologies, trends and innovative ways in which marketers will be promoting their business this year. We’ve scoured the web to find out more in terms of what we’re to expect this year, and we’ve found some exciting new trends that we’d love to share with you so that you too are in the loop with the latest and greatest in digital marketing to date.

AI Lenses for Instagram and Facebook

Much like the Snapchat filters, Instagram and Facebook are now working on AI Lenses for profile pictures that are sure to rival the ever-popular filters on Snapchat, according to Sprout Social. Thanks to the popular Snapchat stories, this trend isn’t going away anytime soon, and we should be seeing much more of it overall social media platforms this year.

More Growth for Snapchat

Last year Snapchat experienced an enormous amount of growth to reach a total of 150 million daily users in 2016, with 41% of US adults aged 18-34 being users.

Automation Turns into Social Media Management

Businesses are starting to see the value in real-time posting and engagement for their social media platforms across the board. This is showing business owners and marketers alike that there is much more value in hiring a social media management firm to actively manage all social media accounts in more real-time than setting up everything with automation, so that it is basically on auto-pilot. Opportunities for reaching more people, getting in on what’s most current, trending and up to date, and being more responsive to followers in real-time is going to be essential in 2017.

Paid Content is King

Navigating the ever-changing algorithms over Facebook and Instagram have forced marketers into boosting and promoting content in order to reach more people. This trend isn’t going anywhere, anytime soon. If businesses want to reach more people, advertising their content over platforms such as Facebook and Instagram are going to be essential. It will also help to pair this effort with the expertise of a local search engine optimization firm to reach even more people over the Internet, and gain maximum exposure for not only your content, but your company website as well.

Social Media Expertise Demand at an All-Time High

Nine out of ten companies currently report that their employees lack the skill sets needed to effectively execute social media management and marketing in an overall effective way. This is going to push companies to start considering outsourcing their social media management to an experienced marketing firm. This will save companies time, and even money when it comes to managing their social media efforts in a manner that will not only drive sales, leads and ROI, but build a loyal following that is sure to stick with them for years to come.

Social media is constantly changing, which is also changing the way that businesses must market themselves. Gone will be the days of in-house marketing if companies truly want to get an edge above their competition and become power houses over social media and the Internet. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

3 New Year’s Marketing Resolutions for 2017

May 19, 2017Advertising, Content Marketing, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Marketing Campaigns, Mobile, Pinterest, ROI in Social Media, SEO, Social Good, Social Media 0

We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same can be said for your small business. There are so many new technologies and programs available today when it comes to marketing and promoting yourself, that it may seem overwhelming to know where to start. But nevertheless, if you aren’t marketing your small business in 2017 in new and exciting ways, how do you expect your business to grow? That’s why we’ve come up with a handy dandy list of new year’s marketing resolutions for your small business in 2017.

Revamp Your Website

January is the perfect time to take a look at your website and decide which pages and graphics, messages, etc. need to be updated, and which things can completely go. Giving your website a fresh new look in 2017 is a great way to attract more leads and potential customers. Be sure to hire the right San Diego website design firm who will take the time and attention it takes to ensure that every detail of your website is psychologically designed in a way that will attract more viewers, and bring them into your storefront or office.

Search Engine Optimization

The Internet is changing all of the time, and if you’re not keeping up with SEO, you may not even be visible in the vast digital jungle that is the web. Be sure to hire a professional search engine optimization firm that will not only help you reach the top of Google search pages, but also optimize your SEO in San Diego so you’re targeting customers nearby. Local search optimization is just as, if not more, important than overall SEO–depending upon your business and industry.

Boost Your Social Media Efforts

It’s always a good idea to make sure your social media content is current and up-to-date. If you want to grow a social following, be sure you’re posting relevant content your followers want to see on a consistent basis. Third party articles from companies you’d like to strategically align with are helpful. You may also want to refresh your profile and background images. Be sure to post content that is behind the scenes, without being too personal, and to mix in a bit of fun with your business-related information. Custom graphics, infographics, links to your website, videos and blogs are essential for social media, and not just on Facebook. LinkedIn is great for B2B marketing, while Instagram, Twitter, Snapchat and YouTube are growing fast. If you’re feeling a bit overwhelmed with navigating the ever-changing social media world, we are here to help. We offer social media management services that are sure to save you time, while increasing your following and overall profits. We can even create ads for your own personal Facebook and Instagram campaigns.

In this new digital age, it’s essential for small and large businesses alike to jump on the social media bandwagon. Whether you enjoy social media or not, there are billions of people around the globe who do, and it’s taking over the way that marketing and advertising is conducted moving forward. Therefore, we are here for you, and would love a chance to help make 2017 the best year yet for your San Diego business. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

Our Top Marketing Predictions for 2017

May 19, 2017Business Tips, Content Marketing, SEO, Social Media, Social Media predictions 0

2017 is just around the corner, so while you’re planning your New Year’s Eve parties, your San Diego SEO experts have been gathering together the top marketing predictions we see coming to fruition for 2017, and planning our strategies accordingly. So just what do we see happening in a big way for digital marketing in 2017? Many, many things. Here are some of our top predictions.

Automation Will Be Mandatory

Automation is no longer an option of convenience if you want to succeed in marketing your small business in 2017. Instagram just rolled out a new API which will allow for automation of ads, and hopefully all posts on the platform will follow suit. Pretty much every other social media site has the API for automating posts, and this is going to be key. San Diego small businesses are going to rely on planning and strategizing their content, and scheduling it out via Facebook, Hootsuite, etc. This isn’t going to completely overshadow live posting, but it’s definitely going to be a must if companies want to keep up with content marketing competition.

Snapchat Will Continue to Grow

This social media platform has been growing at a rapid rate, as it should be. Large and small businesses alike are going to have to jump on the bandwagon, or miss out on a very large potential target market.

Targeting Will Be Data Driven

The collection of data by large social media platforms such as Facebook has completely transformed the way customers are targeted and marketed to. Marketing is going to be client-driven and all-inclusive pertaining to their lifestyle as a whole. How do we get this information? Facebook, Instagram, email, personal shopping history, etc. All of this data is going to be used in a cumulative way to really paint a picture of each consumer individually, so that targeting will only become smarter–giving each consumer exactly what they want when they want it.

Investing in Your Marketing Team Will Be Mandatory

If you own a San Diego marketing firm–or employ one to conduct the marketing for your business–a bit of investment into your team is going to be essential in 2017. This is because the heat will be turned up, and the pressure will be on to not only produce great content, but to really engage with your target audience and build a following that is not only interacting with said content, but loyal to your brand. Instilling passion and loyalty in your digital following is a bit of an art combined with science that takes time, blood, sweat and tears, so if you’re not investing in your team, a bigger, better competitor will.

For more information or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

6 Digital Marketing Tips for the Holidays

May 19, 2017Business Tips, Content Marketing, Social Media 0

With the holiday season in full swing there are several marketing strategies available to tap into the season and the increased web traffic and internet shopping that is happening right now. Below are our top digital marketing tips for your business this season.

Research Keywords Based on Buyer Intent

The best way to reel in more customers is by giving them what they want and fulfilling their unmet needs. This can be done by looking into what they are searching for. You can add a search bar to your own website to help with this, and be sure to deliver. It also helps to know who your buyers are, and to make sure they can find you. This can be done with the help of a San Diego SEO or search engine optimization firm.

Create Social Media Buzz

Whether it’s products or services you provide, be sure to create buzz about it over social media. This includes not only advertising, but offering contests, buyer incentives and deals, and holiday themes surrounding the products and/or services you provide. This can be done through custom graphics, links to products/services on your website, and blogs.

Post Content that Your Holiday Customers Value

Whether it’s a blog, a social media post or a website link, be sure that the content you are posting is valuable to your target market. It doesn’t even have to be product/service specific so long as it is bringing viewers to your social media sites, and website. Reeling them in with a great piece that is relevant to their needs, what you offer and the holidays is a great way to attract more sales.

Decorate your Website with Holiday Themed Additions

This doesn’t mean that you need a complete website overhaul, just some simple add ons that will get your viewers in the holiday spirit and thinking about what they need for their holiday celebrations, gifts for others, etc. This could be done with simple additions to the designs you already have, or a couple of extra landing pages. If you’re not sure how to best execute this, contact a San Diego website design firm.

Retarget Abandoned Cart Shoppers

There are likely to be many abandoned carts this season, and this doesn’t necessarily mean that these potential sales are lost. A great way to bring back these shoppers is through the use of retargeting ads. Show them the items they left in their cart while they browse other websites, or simply send them an email reminding them of all the goodies they left. Many shoppers just want some time to mull over the items they were tempted to buy, and will come back to make a purchase.

Offer Holiday Incentives

Sometimes it’s the little things that make a big difference for buyers. Offering free shipping, gift receipts, holiday wrapping or special holiday sales are often times all it takes to set yourself apart from the competition. This can create a loyal customer base that keeps coming back each and every year. And don’t forget about these valuable customers once the holidays pass. Identify their unmet needs for the new year and market to them in a way that will bring them back each and every month.

If you’d like some more help in executing your holiday campaigns, we’d love to help. For more information or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

Outdated Trends to Avoid on Social Media

May 19, 2017Social Media 0

Since social media has become a popular past time over the last two decades, we’ve seen many trends come and go. A whole new genre of trends has emerged over the varying social media sites, and there are some trends that, really, should not be trends at all. That’s right. As social media gurus, we’re here to let small business owners and avid social media users know that there are some things that just should be left off social media, as well as some trends that are simply on their way out. If you want to maximize upon your social media posting power, please read the following, and stray from the following list of things we beleive should no longer be posted on social media.

Oversharing and Mood Updates

It appears it’s been common practice for some social media posters to use the platform as their own personal diary, or therapeutic outlet for times of intense emotional stress. While it may feel good to vent over social media, and share your moods, it shouldn’t be broadcast on the Internet for all to see. Have you ever found an old diary, which you thought at the time seemed perfectly acceptable, only to feel completely ashamed and embarrassed about the things you wrote years later? Oversharing on social media is just like that old diary, except you’re not the only person able to read it—and you really want everyone you (and their moms) talking about it? A good rule of practice for social media is to be yourself without sharing each and every detail about your life.

Typical Food from Typical Restaurants

If you’re a foodie and you’re visiting new and exciting hidden gems you want to share with other foodies, that may seem perfectly acceptable to post over social media. That’s also why there are several Facebook groups dedicated to eating and drinking. No one wants to see photos of each and every meal you have had in a day, especially if it isn’t newsworthy or unique. Our best advice for food lovers on social media is to keep the foodie pics designated for your foodie groups, and only post a food picture once in a blue moon, when you have something that is truly mind blowing, and you know that your audience will really swoon over it.

Your Personal Photo Album

This is a tough one, because everyone has a soft spot in their hearts for their significant other, pet, friends, and the infamous selfie. And sure, we all want to share photos of our loved ones over social media, but no one wants to see 50 photos of you and your significant other smooching, or 50 baby pictures that only you cannot get enough of. That’s what photo albums are for, and while we’ve entered into a digital age, social media shouldn’t be your digital family photo album. If you want your audience to see all of your content without filtering it out, keep the cat pictures to a minimum, and only post when something really mind-blowing happens. Some great examples are your baby’s first steps, graduation photos, wedding photos (in moderation) or a video of your pet doing something absolutely hilarious and amazing. And for those who are obsessed with selfies–keep them to a minimum as well, and keep your clothing on. Skimpy selfies can be an unsavory way to market yourself.

Well, that’ all that we have for today. Sure, there are other trends that are annoying to some and on their way out, but these are the most mainstream. This advice goes for all individuals and small businesses who use social media. If you’d like more advice from San Diego digital marketing experts, or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Tag: help with social media

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