Digital Marketing Best Practices for San Diego Startups in 2016

With 2015 coming to a close, this is a good time to review some of the things we’ve learned about what works and what doesn’t for the coming year. Digital marketing keeps breaking new ground in terms of how marketers…

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10 Benefits Small Businesses Gain Through Digital Marketing

  Some small business owners have ignored the use of digital marketing simply because they feel their business is already doing well, while others might lack the knowledge or expertise to mount a marketing campaign. Whatever the reason for ignoring digital…

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Top Social Media Platforms for Small Business Entrepreneurs

Why is social media so important? Here’s why: in 2014, 92% of business owners identified social media as important to them. This number is 7 points higher than the 86% of business owners who thought the same in 2013. It’s important to…

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Guerrilla Marketing: 10 Creative Ideas for Small Businesses

Guerrilla marketing is a term used to define low-to-no cost — unconventional — yet highly effective marketing tactics. Guerrilla marketing relies much more on time, imagination and energy rather than gargantuan marketing budgets. As a result, guerrilla marketing ideas are…

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11 Top Digital Marketing Stats for 2015

With the expected growth of digital marketing in 2015, we thought it important to share with you our top 11 statistics taken from top digital marketing strategies this year. Enjoy. And as always, please reach out to us if you…

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Social CRM: Using Social to Gain New Business and Maintain the Old

Small business everywhere can now look to the internet, and more specifically, social media, to find new customers and see who is saying what about your company or industry. Some companies make use of a CRM, while others do it…

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Online Forums and Your Social Media Campaign

by Colleen Rugg Forums produce a great opportunity for a business to find conversations based around topics that focus on a product or service they can help others with.  It is a great way to also learn more about customer…

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Moms Online and Why You Need Them

We know that moms are the best and always there for support. We also know that moms are also always looking for the next great thing to help them take care of family. A study done by Forrester Research reveals…

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Put It In the Fan’s Hands

In today’s day and age, people look for restaurants on Yelp, Facebook, Smart phone applications, and so on. Social media and online marketing is everywhere, and key, if you want to be able to rise above the rest. Twitter and…

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Social Media for Consumer Products: Expose Yourself

So you want to buy a new television, but there are hundreds of choices. Which TV is the best? What makes it the best? Typically, when I go out shopping, I rely heavily on word of mouth. What are people…

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ROI and Social Media – No, It’s “ROE”

by Colleen Rugg They key thing to remember that in social media, when measuring “ROI” you really want to measure “ROE” – Return on Engagement.  It’s important your team is looking for how people are engaging with you on social…

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