Pinterest Evolution For The Summer Games

The Summer Games in London will be the most tweeted, liked, pinned, and tagged in history.  Fans will offer a never before seen insider’s view of what many are calling the social media Summer Games or the “socialympics.” Hash Tags,…

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Social Media ROI: Rocket Science?

By Alessandra Ceresa Now that there is a social media campaign in place, how can it be measured? Measuring social media return on investment (ROI) is a debated topic, and how a company can go about measuring depends on a…

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