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Tag: marketing tips

Posted by Patrick

Quality User Intent Is SEO’s Everything And More

SEO

Everyone in the marketing industry knows and predicts the fickle fluctuations of search engine optimization, but there might just be more of a meaningful strategy in terms of quality toward this living and breathing entity than what meets the eye. In the past, we have focused on keyword scores and relatable search engine results, which are both vital to the success of a brand or business’s Google ranking. However, there are a few avenues within these general SEO walls that can be outlined to improve the optimization strategy you are, most likely, already utilizing.

Ask and Listen

The first to be mentioned is the importance of capitalizing on the customer persona, which we (in marketing) get a good sense for with Google analytics, polls, A/B testing, newsletters and more. Even though these launched campaigns and strategies feel as though you are doing everything in your power to build and improve awareness and exposure, you can do more with this valuable database. The saying “You can’t know where you’re going if you don’t know where you’ve been” really encompasses it all here.

Find out directly from your current clients, that have already been established as “buyer personas” what makes them happy, or unhappy, or did at the beginning of the process; what works well for them as well as what doesn’t. Taking this beyond what your “target audience” would be considered, find out their interests in relation to your business or product by directly asking them rather than sending over a MailChimp poll or generalized email. Why did they want to buy a certain item? What turned them off from another? Not only will you gain a better understanding of who to target in the future and how to do it more effectively, but you will even build stronger relationships with the people you work with in the moment.

Quality Intent Is Everything

Words are just words until they possess meaning and optimization is no stranger to this belief. If you are interested in reaching beyond this advice to ensure good quality search results (as we hope you would be), focus on the quality of intent behind your content. Just as we tend to concentrate on someone’s intent when they are speaking to us, gauging whether or not they are truly and genuinely interested, the user does the same online. Outside of spending time hitting all of the keywords and reaching decent Yoast SEO quality, focus on what you are saying and what it will mean to your audience.

According to New York Times Best Seller Neil Patel, “What really counts isn’t just the keyword- it’s the intention behind a given keyword as it relates to the algorithm.” Basically, Neil is saying that regardless of executing a perfect 10 keyword match on a blog or article through SEO standards and although it may bring up the ranking of your business, it will never keep the potential customer engaged. One of the most important aspects of a site’s performance is its ability to keep customers on the page. Sure, you may bring them to page and initiate interest based on your optimization skills, but what is really going to sell them on working with you or purchasing your product is how relatable you are to them.

A Question and an Answer

When anyone types in something in the Google search bar they are asking a question and are expecting an answer. This is where most companies lose their stamina in addressing their customer persona, by not utilizing the specific searches beyond what keywords they see in front of their face.
Running specific campaigns through Google with different programs allows us to actually track what the users are typing in but are we truly looking at what they are saying? Great marketers will learn to read between the lines of these generalized searches in order to capitalize on what their customers are looking for. Search Engine Journal breaks it down as simply as this: “’Restaurant near me’ means ‘I am hungry, don’t want to cook and want to eat somewhere now.’” An adaptive and informed marketer that has restaurant clients would see this and apply the seemingly general inquiry to their site with “not in the mood to cook? Looking for something close and delicious? Try x ,y, and z.”

Care About Your Audience

To summarize these important points of marketing wisdom that really should never go out of style in the world of optimization, we will leave you with this: care about your audience. Have quality of integrity and intent behind the words that fill your site, understand who you are appealing to and learn who they are and  what they want. Regardless of the ups and downs of the always-changing SEO market and the challenges it will continue to present your business, intent will never go out of style.

 

Posted by Patrick

Spread the LOVE this Valentine’s Day–5 expert tips for content marketing

Content Marketing 0

While it may feel like we just finished decking the halls, Valentine’s Day is nearly upon us, and we should all be adjusting our marketing efforts accordingly. Especially if we want to make the most out of this annual celebration. And with that, we’re gifting you 5 of our most useful pieces of content marketing advice this Valentine’s Day, so that your business will become as successful as possible.

Valentine Themed Email Blast

This is the perfect holiday for a custom designed Valentine’s Day e-card/email blast. Your clients/customers will love it, and you only need to send them out a few days ahead of time for maximum effectiveness. You could even set these to blast on Valentine’s Day, depending upon your industry.

Valentine Themed Custom Content

For content that you can update and reuse from one year to the next, it’s incredibly resourceful to indulge in creating some custom holiday themed content surrounding all major U.S. and audience relevant holidays. Valentine’s Day is no exception. You will want your content to focus on celebrating a certain aspect of a client/customer you admire, and to make them feel special during this holiday of celebrating love. Make your clients feel loved, and you’ll be sure to see some positive results in your ROI.

Create a Holiday Themed Microsite

By creating a separate microsite (or landing page) with a holiday theme, you’re not only adding space to share company relevant content surrounding Valentine’s Day that your following will likely enjoy; you’re also maximizing upon your SEO potential. If you’re not sure where to start, you may want to call your local San Diego website design firm to help.

Valentine’s Day Social Media Campaign

You will certainly want to create a social media campaign surrounding Valentine’s Day. You could highlight a client or customer you like, and say a bit about why. You could share your Valentine’s Day themed custom content, such as custom graphics and holiday themed blog posts. You could also tweet sweet messages that thank your customers/clients–making them feel special. Notify your following of any special holiday sales or promotions, and give them something of value that they find useful this time of year.

Spread the Love

To really make your clients/customers feel special, you could write a love story highlighting some of your favorite clients/customers, what they do, and why you appreciate them. You could also send out love from your employees to your clients/customers with a custom video or photo of your staff. Or you could simply share industry advice, and entitle it something to do with Valentine’s Day love from experts in your industry.

Any good search engine optimization firm can tell you that the following actions will not only give you a boost in your SEO efforts, but also an increase in ROI. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

5 Social Media Trends We’re Excited to See in 2017

Advertising, Business Tips, Content Marketing, Social Good, Social Media, Social Media for Consumer Products, Uncategorized 0

TRENDS 2017 businessman work hard hand touch

2017 is here, and that means there are sure to be a whole slew of brand new technologies, trends and innovative ways in which marketers will be promoting their business this year. We’ve scoured the web to find out more in terms of what we’re to expect this year, and we’ve found some exciting new trends that we’d love to share with you so that you too are in the loop with the latest and greatest in digital marketing to date.

AI Lenses for Instagram and Facebook

Much like the Snapchat filters, Instagram and Facebook are now working on AI Lenses for profile pictures that are sure to rival the ever-popular filters on Snapchat, according to Sprout Social. Thanks to the popular Snapchat stories, this trend isn’t going away anytime soon, and we should be seeing much more of it overall social media platforms this year.

More Growth for Snapchat

Last year Snapchat experienced an enormous amount of growth to reach a total of 150 million daily users in 2016, with 41% of US adults aged 18-34 being users.

Automation Turns into Social Media Management

Businesses are starting to see the value in real-time posting and engagement for their social media platforms across the board. This is showing business owners and marketers alike that there is much more value in hiring a social media management firm to actively manage all social media accounts in more real-time than setting up everything with automation, so that it is basically on auto-pilot. Opportunities for reaching more people, getting in on what’s most current, trending and up to date, and being more responsive to followers in real-time is going to be essential in 2017.

Paid Content is King

2017 Trends

Navigating the ever-changing algorithms over Facebook and Instagram have forced marketers into boosting and promoting content in order to reach more people. This trend isn’t going anywhere, anytime soon. If businesses want to reach more people, advertising their content over platforms such as Facebook and Instagram are going to be essential. It will also help to pair this effort with the expertise of a local search engine optimization firm to reach even more people over the Internet, and gain maximum exposure for not only your content, but your company website as well.

Social Media Expertise Demand at an All-Time High

Nine out of ten companies currently report that their employees lack the skill sets needed to effectively execute social media management and marketing in an overall effective way. This is going to push companies to start considering outsourcing their social media management to an experienced marketing firm. This will save companies time, and even money when it comes to managing their social media efforts in a manner that will not only drive sales, leads and ROI, but build a loyal following that is sure to stick with them for years to come.

Social media is constantly changing, which is also changing the way that businesses must market themselves. Gone will be the days of in-house marketing if companies truly want to get an edge above their competition and become power houses over social media and the Internet. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

3 New Year’s Marketing Resolutions for 2017

Advertising, Content Marketing, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Marketing Campaigns, Mobile, Pinterest, ROI in Social Media, SEO, Social Good, Social Media 0

We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same can be said for your small business. There are so many new technologies and programs available today when it comes to marketing and promoting yourself, that it may seem overwhelming to know where to start. But nevertheless, if you aren’t marketing your small business in 2017 in new and exciting ways, how do you expect your business to grow? That’s why we’ve come up with a handy dandy list of new year’s marketing resolutions for your small business in 2017.

Revamp Your Website

January is the perfect time to take a look at your website and decide which pages and graphics, messages, etc. need to be updated, and which things can completely go. Giving your website a fresh new look in 2017 is a great way to attract more leads and potential customers. Be sure to hire the right San Diego website design firm who will take the time and attention it takes to ensure that every detail of your website is psychologically designed in a way that will attract more viewers, and bring them into your storefront or office.

Search Engine Optimization

The Internet is changing all of the time, and if you’re not keeping up with SEO, you may not even be visible in the vast digital jungle that is the web. Be sure to hire a professional search engine optimization firm that will not only help you reach the top of Google search pages, but also optimize your SEO in San Diego so you’re targeting customers nearby. Local search optimization is just as, if not more, important than overall SEO–depending upon your business and industry.

Boost Your Social Media Efforts

It’s always a good idea to make sure your social media content is current and up-to-date. If you want to grow a social following, be sure you’re posting relevant content your followers want to see on a consistent basis. Third party articles from companies you’d like to strategically align with are helpful. You may also want to refresh your profile and background images. Be sure to post content that is behind the scenes, without being too personal, and to mix in a bit of fun with your business-related information. Custom graphics, infographics, links to your website, videos and blogs are essential for social media, and not just on Facebook. LinkedIn is great for B2B marketing, while Instagram, Twitter, Snapchat and YouTube are growing fast. If you’re feeling a bit overwhelmed with navigating the ever-changing social media world, we are here to help. We offer social media management services that are sure to save you time, while increasing your following and overall profits. We can even create ads for your own personal Facebook and Instagram campaigns.

In this new digital age, it’s essential for small and large businesses alike to jump on the social media bandwagon. Whether you enjoy social media or not, there are billions of people around the globe who do, and it’s taking over the way that marketing and advertising is conducted moving forward. Therefore, we are here for you, and would love a chance to help make 2017 the best year yet for your San Diego business. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

Outdated Trends to Avoid on Social Media

Social Media 0

Since social media has become a popular past time over the last two decades, we’ve seen many trends come and go. A whole new genre of trends has emerged over the varying social media sites, and there are some trends that, really, should not be trends at all. That’s right. As social media gurus, we’re here to let small business owners and avid social media users know that there are some things that just should be left off social media, as well as some trends that are simply on their way out. If you want to maximize upon your social media posting power, please read the following, and stray from the following list of things we beleive should no longer be posted on social media.

Oversharing and Mood Updates

It appears it’s been common practice for some social media posters to use the platform as their own personal diary, or therapeutic outlet for times of intense emotional stress. While it may feel good to vent over social media, and share your moods, it shouldn’t be broadcast on the Internet for all to see. Have you ever found an old diary, which you thought at the time seemed perfectly acceptable, only to feel completely ashamed and embarrassed about the things you wrote years later? Oversharing on social media is just like that old diary, except you’re not the only person able to read it—and you really want everyone you (and their moms) talking about it? A good rule of practice for social media is to be yourself without sharing each and every detail about your life.

Typical Food from Typical Restaurants

If you’re a foodie and you’re visiting new and exciting hidden gems you want to share with other foodies, that may seem perfectly acceptable to post over social media. That’s also why there are several Facebook groups dedicated to eating and drinking. No one wants to see photos of each and every meal you have had in a day, especially if it isn’t newsworthy or unique. Our best advice for food lovers on social media is to keep the foodie pics designated for your foodie groups, and only post a food picture once in a blue moon, when you have something that is truly mind blowing, and you know that your audience will really swoon over it.

Your Personal Photo Album

This is a tough one, because everyone has a soft spot in their hearts for their significant other, pet, friends, and the infamous selfie. And sure, we all want to share photos of our loved ones over social media, but no one wants to see 50 photos of you and your significant other smooching, or 50 baby pictures that only you cannot get enough of. That’s what photo albums are for, and while we’ve entered into a digital age, social media shouldn’t be your digital family photo album. If you want your audience to see all of your content without filtering it out, keep the cat pictures to a minimum, and only post when something really mind-blowing happens. Some great examples are your baby’s first steps, graduation photos, wedding photos (in moderation) or a video of your pet doing something absolutely hilarious and amazing. And for those who are obsessed with selfies–keep them to a minimum as well, and keep your clothing on. Skimpy selfies can be an unsavory way to market yourself.

Well, that’ all that we have for today. Sure, there are other trends that are annoying to some and on their way out, but these are the most mainstream. This advice goes for all individuals and small businesses who use social media. If you’d like more advice from San Diego digital marketing experts, or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

Email Marketing Tips to Increase Leads

Business Tips, Social Media 0

E-mail marketing post it in business man hand

 

As technology forges ahead and marketing strategies become more sophisticated behind that wave of technology, it’s still one of the first online strategies that has remained the most effective at generating leads and reaching targeted customers. That somewhat surprising fact should tell you something about the enormous staying power of email marketing, and the comfort level that marketing strategists have developed for it.

It’s true that email marketing has evolved to become far more sophisticated than broadcasting unsolicited messages, but the fact remains that email is still at the forefront of digital marketing, and is still used to great effect by San Diego digital marketers, San Diego website design firms, and San Diego SEO optimization consultants, among others.

What are business leads?

A lead is an individual has who has indicated at least some initial interest in your company or your product lines in one of several ways. It could have been by downloading an e-book posted online by your company, or someone who filled out a form on the company website, or possibly even someone who attended a huge trade seminar and simply dropped a business card into the fishbowl.

This is way at the beginning of the purchase cycle, and doesn’t amount to much more than simple curiosity. Still, there is a possibility that this curiosity can be fanned into the flames of something much more like genuine interest. Having discovered that initial curiosity, it is the task of the sales and marketing group to gently nudge the lead further and further along the purchase cycle path, until an actual sale is made.

Tips for effective email marketing

The way that marketing strategists can achieve the goal of gently pushing the lead toward the sales funnel is by employing proven techniques related to email design, and to the kind of content which should be included in the email text. If you adopt some of these tips and techniques, you should be able to convert a lot more leads into actual sales.

  • Email subject– the subject of your email is much more important than you might think, and very often cues the lead in on whether or not to continue reading. For this reason, you should craft your subject heading carefully and grab attention quickly. Some suggestions for doing this are by using subjects which call for action, personalizing a subject line, or addressing a specific problem your lead has.
  • Be brief– long, windy emails are almost guaranteed to end up in the circular file, so keep your message concise and appealing.
  • Evoke imagery– whenever possible, try to generate an image in your lead’s mind, because it will give you a much greater chance of success than simple text.
  • Include social media– by including social media links in your emails, you can get readers to share your content with people in their network.
  • Call to action– the best way to keep the lead going forward in the purchase cycle is to be very informative about your products and services. This means your email needs to effectively make use of action words like attend, read, try now, register, and download. If you can get the lead to read your company content about products and services, you will have educated them about what you have to offer.

More information on digital marketing 

MySMN is a digital marketing agency that also does website design, and is a search engine optimization firm in San Diego which can help you with all your design and marketing concern. For more information or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

Best Practices to Grow Your Social Following Organically

Business Tips, Social Media 0

How To Grow Your Following, Man Running On Steps

Growing your social media presence is something that can find you loads of new customers and bring in tons of business for your company, but only if it’s done in the right manner, which is as part of an organized and integrated strategy. The driving factor behind your whole approach should be to give customers exactly what they want, after having made a thorough examination of their needs and desires. With this in mind, your social media strategy should pay big dividends as you grow your social following.

Here are some steps you should be taking to accomplish that objective purposefully and organically.

Social media following growth tips

  • Establish platform objectives– before you start posting anywhere, make sure you have a good understanding of how each of the social media platforms works, and which types of users can be reached on each of them.
  • Be active– for whichever platforms you have chosen to establish a presence, make sure that you engage with other users frequently. It’s not enough to just include links with your articles or tweets and expect that other users will follow and be interested. By interacting with as many others as possible, you will be demonstrating that you are accessible, and that you are genuinely interested in connecting.
  • Understand your audience– you’ll be able to interact with your intended audience in a much more meaningful way if you know what they want to read about, and in a larger sense, what their life needs and desires.
  • Create a marketing calendar– you can establish an integrated strategy by ensuring the each platform you’re active on serves a useful purpose, and one of the best ways to do this is to create a calendar which includes all of your upcoming business events, blog posts, product announcements, and anything else you might want to publicize.
  • Attach icons to your website– even your personal website should have the social media icons attached, because you want to make it easy for users to like and follow you.
  • Connect profiles to your website– profiles that you establish on any of the social media should be linked to your website, to make it easy for people to find out more about you and your company.
  • Provide benefit to your following– people won’t want to visit your website or your social media page unless there’s some benefit to them in doing so. One good way to accomplish this is to offer giveaways that draw users into your business and get them acquainted with the products and services you have to offer.
  • Expand your horizons– don’t limit yourself to the four or five most popular social media platforms, because there really are a great many others which can help you reach even more potential customers. Once you’ve covered your bases with the bigger platforms, you should broaden your approach and get involved on some of the alternative social media outlets.

More social media expertise

To make the greatest use of your social media presence, it would be worth your while to consult with a digital marketing agency, like MySMN, with a solid reputation for SEO in San Diego, and for San Diego website design. As digital marketing experts and as a search engine optimization firm, we have the tools you need to grow your business. For more information, or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

How Social Media Can Help Improve Your Small Business

Business Tips 0

 

It can be hard for small businesses to see the benefit of having a strong social media presence. ROI is not always readily apparent, and it can feel like wasted time if it is not done properly. However, according to a recent Time Warner survey, consumers are less likely to shop at small businesses without an established online identity. Humanizing your brand and telling the story of your company is a powerful tool for engaging consumers, especially when targeting Millennial shoppers.

 

With the ubiquity of social media and smart devices, it is critical to develop an influential online identity and build an optimized website. Working with MySMN, an industry leader in San Diego website design, will help you rise head and shoulders above the internet crowd.

 

It’s All About Engagement 
Large companies can spend millions of dollars on marketing. They can also throw mountains of cash towards customer service, training employees to engage and delight their customers; they know that creating a personalized experience will generate increased sales and return business.

 

Establishing well-curated and monitored social media channels can provide similar (or better!) results. Through a solid social media plan, you can interact on a more intimate level with your customers. Capitalizing on the immediacy of social media allows you to interact with your customers in real-time, emphasizing the sense of customization.

 

Increase Brand Recognition
Social media has shattered the barriers that blocked businesses from breaking into their industries. According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, a majority of marketers report that, through social media engagement, they can improve search engine rankings, increase traffic, develop a loyal fan base, and increase brand recognition.

 

Establishing and maintaining a constant, approachable online presence is essential to keeping the name of your business on the minds of your customers. As users become more familiar with your brand, they are more likely to convert to repeat customers, and less inclined to engage with your competitors.

 

Slash Your Marketing Costs
Social media marketing is far less expensive than traditional marketing. Even taking into consideration the increased time needed to maintain a presence and curate exceptional content, the savings are considerable. Sponsored content and boosted posts can reach a large audience for pennies on the dollar, and once you have established your brand and online following, word-of-mouth will take you the rest of the way for free.

 

You can also use social media as an extension of your website, which helps increase your search engine ranking. Posting links to your website onto your channels, and links to your channels on your site, will contribute to your Google presence and increase your exposure. Additionally, working with a leading search engine optimization firm to maximize your web presence will establish your authority in your community and industry.

 

Connect With Other Local Businesses
Forming a network of other small business owners helps foster a sense of community and keeps you informed on trends in your area; cultivating and nurturing ties to their social media accounts through links, shares, and likes gives you access to their customer base. It also gives your social media presence a human face, as social media users perceive these relationships as friendships.

 

By making it a priority to maximize your social media presence and through a partnership with the leaders in SEO San Diego, your small business could see a dramatic improvement in customer acquisition and retention. For more information or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you!

 

Posted by Patrick

What’s all the Buzz about Live Streaming Video?

Uncategorized 0

Live Streaming Video (Small)

Live streaming video is hardly new, and in fact the technology that makes it possible has been around for quite a while now, but it has been generating enormous buzz lately, with Facebook’s roll-out of live streaming video available to everyone with an account. This has served to re-kindle worldwide interest, and reinforce the notion of its value as a potential key component of any company’s digital marketing toolbox.

There are lots of reasons for its continuing popularity, beginning with the fact that it’s not difficult to coordinate and present – if you do need help, or more information about live streaming presentations, consult with your SEO San Diego experts at MySMN. Here’s why live streaming is generating more buzz than ever in the marketing world:

  • Content immediacy – a great example of this is a news feed which updates viewers on sporting events, weather forecasts, or world events and politics, and up-to-the-minute business news. There is tremendous value in the timeliness of the information being presented, and that gives it an appeal that’s hard to beat. For instance, Facebook Live and YouTube both plan to present live streaming feeds of the Republican and Democratic National Conventions, with down-on-the-floor immediacy.
  • Potential for interaction – almost every other kind of interface with crowds or audiences is associated with a time delay. For instance, if you post a blog or add information to a website, it won’t be consumed by viewers until the next day at least. Even the social media have lags of several hours. With live streaming video, there is often the opportunity for audience members to respond or react immediately.
  • High response rates – live streaming events always generate the biggest responses from audiences, and if you translate that into sales, it causes a spike in activity as the event is streamed, and for the next few days.
  • Live event excitement – there is an excitement about a live event that is unlike any other broadcast. If you ever have any doubts about this, just listen to or read about the recollections of any cast member who has ever been on Saturday Night Live.
  • Better return on investment – a live streaming event that is used to generate leads impresses an audience more and is considered to have greater ROI. People who take the time to sign up for or register for the event are the same people who become the most solid leads.
  • Engagement tracking is easier – streaming a live event, makes it much easier to track all the registrants for it, as opposed to people who sign up for material published in many different places, some of which will not be trackable.
  • Idea piloting – whenever you stream an event live, the likelihood is that it will generate a huge buzz around the particular product or event being highlighted. Sometimes the only way such ideas can be tested out is via live format, and you can even increase the attention it gets by publicizing it as an event that will not be recorded or re-streamed, which should raise interest level with viewers to attend this one and only opportunity.

As previously mentioned, live streaming can be setup fairly easily by knowledgeable professionals like those at San Diego’s premier search engine optimization firm, MySMN. If you’d like to find out more about using live streaming video, San Diego website design, or other professional digital marketing services, MySMN is the company to contact. For more information, or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

How to Beat the Ever Changing Algorithms in Social Media

Social Media 0

Social Media Tips (Small)In the same way that marketers must stay ahead of social media trends in order to remain competitive, it’s also essential to stay on top of changing algorithms. Before now, you may have associated algorithm changes with search engine optimization (SEO) and browser searches. However, social media platforms are also adapting their feeds to match the unique needs of their users. The purpose of doing this is to personalize the user experience and make it more relevant and convenient to the user.

Why should these changes matter to your business?

The changes are important because such a high percentage of internet users logs on to social media platforms on a regular basis. Such platforms often provide a means of getting news information, as well as a way to stay informed of social trends. This makes them virtually indispensable to numerous people, which is a compelling reason for marketers to maintain a strong presence on the sites in order to promote their brands.

If you want to maintain an edge over the competition by making the most of social media sites, you will need to make yourself aware of their algorithm changes – as well as what the changes mean for your business. You’ll also need to know how to make those changes work to your advantage. The following tips should help you to accomplish that objective – and they could be as crucial to your campaign as any of the digital marketing strategiesyou’ve previously employed.

Quality Always Beats Quantity

As with the content you might use on your website, the content you post to social media should be of high quality and usability for social media users. Posting superfluous images in place of useful content will not help your brand in terms of visibility on major social media sites. This tactic may have worked in the past, but that is changing quickly.

Keep It Relevant

The content you post should be as relevant to your target demographic as possible. Make sure that you hashtags relate to issues that will matter to your audience. Use keywords that match the searches performed by the people you wish to reach. If you don’t know how to implement data analysis and utilize keyword tools to determine this, a professional could be of great assistance.

Images and Videos

When you do post images, be sure that they are of the highest quality that you can reasonably find. Low quality images will be less likely to make it past the algorithm changes, regardless of how they may have worked before now. Because video is such a popular format among internet users, you will need to use videos that are of high quality, as well.

The social media algorithm changes are not much different than the search engine algorithm changes of recent years. High quality content is as essential to social media marketing as it is to any other form of SEO marketing – and this includes written and visual content. If you’d like more information on how to make the most of the recent algorithm changes in social media, don’t hesitate to contact an expert today.

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