marketing tips
Social Media Advertising Channels Every Small Business Should Consider
Almost 90% of all small businesses use Facebook to advertise their goods and services, yet only about 60% of those companies say that the Facebook ads are accomplishing the intended business objectives. Since the cost of advertising on the popular…
Why Small Businesses Should Have A Mobile App
If you think that only the giant retailers bother to create their own business apps, there are a few facts which you should consider that might affect your thinking. For instance, approximately 85% of the time that users spend on…
10 Social Media Marketing Tips For Your Small Business
There is no question that the power of social media marketing is one of the most important single areas which every entrepreneur should be focusing on, in terms of reaching an intended audience. The sheer numbers of users involved should…
It May Be Time For Your Business Website To Be Updated
Your website does something that no single employee or any group of employees could possibly do – it promotes your business 24 hours a day to all Internet users. Business website design in San Diego needs to reflect the changing…
Quality User Intent Is SEO’s Everything And More
Everyone in the marketing industry knows and predicts the fickle fluctuations of search engine optimization, but there might just be more of a meaningful strategy in terms of quality toward this living and breathing entity than what meets the eye….
Spread the LOVE this Valentine’s Day–5 expert tips for content marketing
While it may feel like we just finished decking the halls, Valentine’s Day is nearly upon us, and we should all be adjusting our marketing efforts accordingly. Especially if we want to make the most out of this annual celebration….
5 Social Media Trends We’re Excited to See in 2017
2017 is here, and that means there are sure to be a whole slew of brand new technologies, trends and innovative ways in which marketers will be promoting their business this year. We’ve scoured the web to find out more…
3 New Year’s Marketing Resolutions for 2017
We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same…
Outdated Trends to Avoid on Social Media
Since social media has become a popular past time over the last two decades, we’ve seen many trends come and go. A whole new genre of trends has emerged over the varying social media sites, and there are some trends…
Email Marketing Tips to Increase Leads
As technology forges ahead and marketing strategies become more sophisticated behind that wave of technology, it’s still one of the first online strategies that has remained the most effective at generating leads and reaching targeted customers. That somewhat surprising…
Best Practices to Grow Your Social Following Organically
Growing your social media presence is something that can find you loads of new customers and bring in tons of business for your company, but only if it’s done in the right manner, which is as part of an organized and integrated strategy. The driving…
How Social Media Can Help Improve Your Small Business
It can be hard for small businesses to see the benefit of having a strong social media presence. ROI is not always readily apparent, and it can feel like wasted time if it is not done properly. However, according…
What’s all the Buzz about Live Streaming Video?
Live streaming video is hardly new, and in fact the technology that makes it possible has been around for quite a while now, but it has been generating enormous buzz lately, with Facebook’s roll-out of live streaming video available to…
How to Beat the Ever Changing Algorithms in Social Media
In the same way that marketers must stay ahead of social media trends in order to remain competitive, it’s also essential to stay on top of changing algorithms. Before now, you may have associated algorithm changes with search engine optimization (SEO)…
New and Exciting ways to Measure Social Media ROI for your Small Business
These days, measuring return on investment (ROI) is not just a nice thing to have for justification of marketing spend, it’s an absolute must. Small businesses don’t usually have a lot of marketing dollars to spare, and that means investments…
Here’s a Look at some New Social Media Apps for 2016 that could be BIG
Social media has become such a big part of our lives whether we use it for business, or fun. Sometimes, a new app comes out that makes your social media use so much more productive or enjoyable that you wonder how…
Shocking Snapchat Stats for Entrepreneurs and Marketers
There’s currently an amalgamation of social media channels in our society. Despite this, users are constantly looking for new and improved channels which offer them better features and experiences. It is this need for new and better social media channels…
5 Things to Look Forward to at SMMW 2016
If you’re planning to attend the Social Media Marketing World 2016 event (SMMW 2016), you have much to expect from April 17th through April 19that the San Diego Convention Center. This promises to be an exciting event for people in…
7 Ways to Use Instagram for Your Small Business
Photos, graphics and videos grab people’s attention. If you want to be a savvy marketer, it makes sense to learn how to make the most of Instagram to find your target audience, interact with them and sell to them. Here…
How to Boost Your Profits and Leads In 2016
Growing a small business may seem like a simple process, but that’s not always the case. The logistics may seem simple, yet it’s often times challenging for entrepreneurs to accomplish the growth they want on their own. With that being…
Why Social Media Marketing is Essential for Small Businesses in 2016
Most small business owners recognize that, in order to be competitive in their chosen industries, they must have an online presence. This includes participation in social media, which continues to evolve with regards to strategies and platforms that are effective…
Internet Marketing Tips to Help Increase Website Traffic for Attorneys
Strong competition for legal services and Google algorithm updates have made it increasingly important for attorneys to stay on top of Internet marketing and good SEO practices. Using some of these Internet marketing tips and a little creativity, attorneys can…
Social Media Marketing for Insurance Agents
Whether you’re an independent agent or an agent for one company, social media can serve you well as a marketing tool. Millions of potential customers log in to social media platforms on a daily basis. Therefore, using social media to make…
How Digital Marketing Can Turn Your Small Business Into Big Business
If you own a small business, you are probably aware of how crucial marketing is in regard to building your business. Whether you own a beauty salon, tech startup, or specialty boutique, the importance of getting your brand recognized by potential customers cannot…
10 Easy Steps for Planning a Successful Marketing Strategy
As a small business owner, you know how important it is to market your business effectively. Even if you haven’t reached your marketing goals just yet, there is no reason to worry. Follow these simple tips below to reach your…
Guerrilla Marketing: 10 Creative Ideas for Small Businesses
Guerrilla marketing is a term used to define low-to-no cost — unconventional — yet highly effective marketing tactics. Guerrilla marketing relies much more on time, imagination and energy rather than gargantuan marketing budgets. As a result, guerrilla marketing ideas are…
28 Fun Facts About Digital Marketing
In this age of rapid technological advancement the world of marketing is seeing many changes. Digital marketing is now essential in order to keep up with the changing times, and the biggest trend in digital marketing is going mobile. With…
Marketing Forecast: Marketing Trends 2013
2012 has come and gone and, boy what a marketing whirlwind it was. 2013 is going to see a different surge of marketing trends. As people become desensitized and smarter than ever before, marketers need to step it up a…
How-to: The Basics of Instagram
You’ve heard it before, “a picture is worth a thousand words.” Sometimes, there are things that cannot be expressed in words and other times you’re limited to 140 characters to share your thoughts. Instagram has provided users the ability to…
Thank You Michelin Man: You’ve Got Me Hooked
Social media has changed the way we live, work and play. There is a social aspect to almost everything. “Like” us on Facebook, follow us on “Twitter”, hangout in our circle on Google+, pin my pins. Social media overload. There…
Our Social Media Predictions for 2012
As discussed in our previous blog post, Social Media in 2011, last year was a big year for social media. Facebook grew to over 850 million users, making it the largest and most successful social networking site to date. Google+…
The Powers That Be: Google+ and Why You Need It
Facebook, LinkedIn, Twitter, Google+, and the list just keeps on growing. Social networks are almost impossible to keep up with these days, unless, as I discussed in my previous post, your business has hired a social media expert to stay…
TIPS – How to Spread the Word about Your Business
Recently a friend that I used to run track with in high school started up her own photography business after having her first child. She wrote to me on Facebook asking: “do you have any tips on how to spread…