measuring social media
What’s all the Buzz about Live Streaming Video?
Live streaming video is hardly new, and in fact the technology that makes it possible has been around for quite a while now, but it has been generating enormous buzz lately, with Facebook’s roll-out of live streaming video available to…
28 Fun Facts About Digital Marketing
In this age of rapid technological advancement the world of marketing is seeing many changes. Digital marketing is now essential in order to keep up with the changing times, and the biggest trend in digital marketing is going mobile. With…
Put It In the Fan’s Hands
In today’s day and age, people look for restaurants on Yelp, Facebook, Smart phone applications, and so on. Social media and online marketing is everywhere, and key, if you want to be able to rise above the rest. Twitter and…
ROI and Social Media – No, It’s “ROE”
by Colleen Rugg They key thing to remember that in social media, when measuring “ROI” you really want to measure “ROE” – Return on Engagement. It’s important your team is looking for how people are engaging with you on social…
Don’t Miss the 2011 Social Good Summit
by Colleen Rugg Join the entire My SMN team for the 2nd annual Social Good Summit in New York City in only 50 days! This 4 day conference is brought to you by Mashable, 92Y and the United Nations Foundation…
Wine, Yoga, Theater: A Gold Mine for Social Media Marketing
By Alessandra Ceresa According to Facebook.com, Facebook has 94,748,820 users in the United States alone. Out of those nearly 95 million people, over 79 million of them are between the ages of 26 and 64. This statistic shows that Facebook…
Social Media for Events (Part 1)
by Alessandra Ceresa I used to work for a non-profit bottled water company called Nika water. At the time, we were an incredibly small company, just trying to spread the word about our cause. We had just launched the product…
Social Media ROI: Rocket Science?
By Alessandra Ceresa Now that there is a social media campaign in place, how can it be measured? Measuring social media return on investment (ROI) is a debated topic, and how a company can go about measuring depends on a…