my smn
Disappearing Content is the Future of Advertising
We’re not really too sure if Snapchat knew exactly what they were getting into with the concept of disappearing content. You know, it being the future of social media and all. But why would we want our content to disappear?…
San Diego Might Be Open Until 4 A.M.
We are already known as the most liberal state out there, so now California is out to set the bar again for the states. This, a play on words as we are aiming to achieve the extension of bar time…
Here’s a Look at some New Social Media Apps for 2016 that could be BIG
Social media has become such a big part of our lives whether we use it for business, or fun. Sometimes, a new app comes out that makes your social media use so much more productive or enjoyable that you wonder how…
How to Boost Your Profits and Leads In 2016
Growing a small business may seem like a simple process, but that’s not always the case. The logistics may seem simple, yet it’s often times challenging for entrepreneurs to accomplish the growth they want on their own. With that being…
Digital Marketing Trends for 2016
If you want your business or brand to get noticed in 2016, you’ll need to create a solid marketing plan for the next year. This will mean staying on top of trends as they evolve – and fortunately, the digital marketing…
6 Social Media Sites of the Future
Tired of the Facebook posts that take over your newsfeed with boring information? How about those Twitter posts that are basically only for advertising? There are some up and coming social media sites you need to be aware of if…
3 Tips to Professionalize your LinkedIn Voice
LinkedIn’s popularity has grown exponentially since 2003. In fact, 90% of B2B companies use it as a marketing platform. When marketing on LinkedIn, content should be different from that of Facebook, Twitter or Pinterest. LinkedIn is a professional networking site,…
4 Tips for Responding to Negative Yelp Reviews
While Yelp is a wonderful marketing tool, it must be navigated skillfully. Yelp provides valuable information for potential customers, allowing them to share their experiences with your business. This is great marketing when the reviews are positive; however, some reviewers…
What is the Twitter Verified and the Meaning of the Blue Check Marks?
What is the Twitter Verified and the Meaning of the Blue Check Marks? As an avid Twitter user you may have encountered sites where a blue check mark appears next to the user’s name. You may have asked yourself, “What…
The Importance of Utilizing a Call to Action
Having a Call to Action is important because…wait a minute – let’s assume you’ve not been in the digital marketing world. Let’s first talk about what a call to action (or CTA) stands for! A CTA prompts someone to take…
Facebook Contests- We Explain the Rules and Tips
Rules for social networks change often. If you do not follow social media news but use Facebook for contests, promotions or even advertising your services or products, you need to know those rules, man. Plenty of contests have been…
Social Media and the Holidays!
T’is the season for Holiday marketing. Halloween has passed, Christmas music is already playing, and you are thinking, “should I change up my marketing strategy to reflect the holidays, or keep it neutral, and business as usual?” Social media is…
The Powers That Be: Google+ and Why You Need It
Facebook, LinkedIn, Twitter, Google+, and the list just keeps on growing. Social networks are almost impossible to keep up with these days, unless, as I discussed in my previous post, your business has hired a social media expert to stay…
The Importance of a Custom Facebook Landing Page
When you are walking on a pebble pathway, you notice a shiny penny, and you pick that penny up. Why did you notice it? Because it was shiny, and different, and didn’t blend in with the other pebbles. The same…
A New Breed of Professional: The Social Media Expert
Facebook, Twitter, Google+, LinkedIn, etc. etc. etc. are transforming in so many ways, and it is hard to keep up with it all. Every week it seems like there is a new and fun feature that changes everything. How is…
Facebook For Events: Part Deux
Facebook has really changed the game for event planners. Facebook has become that new shiny tool that can be very useful if you know how to use it properly. Below I am going to outline some different tips and tricks…
The Art of the Tweet
Tweeting is universal. It is something that we all can do, but not all of us can amass hundreds upon thousands of followers. Celebrities can earn millions of followers, but what about those businesses and individuals that stack up their…
Online Forums and Your Social Media Campaign
by Colleen Rugg Forums produce a great opportunity for a business to find conversations based around topics that focus on a product or service they can help others with. It is a great way to also learn more about customer…
To Blog or Not to Blog
To blog or not to blog? What would the modern Shakespeare have to say if he lived in this digital age? At My SMN, we think it’s absolutely critical to blog and we often discuss how important it is to…
Back to the Basics: Facebook Tips Part 1
It’s been a while since we have addressed the basics of creating a killer social media campaign. For this post I am going to focus on Facebook, and tips that a small business can use to stand out from the…
Mom’s Online and Why You Need Them
By Alessandra We know that moms are the best and always there for support. We also know that moms are also always looking for the next great thing to help them take care of family. A study done by Forrester…
Moms Online and Why You Need Them
We know that moms are the best and always there for support. We also know that moms are also always looking for the next great thing to help them take care of family. A study done by Forrester Research reveals…
Big Biz, Little Biz: A Return to the Mom and Pop Shop
Think back to yester-year when computers were in black and white and your cell phone could only make phone calls. Those were simple times. Today we live in an age where the world is literally at our fingertips. We can…
B2B Social Media: The Business POV
So we know that social media is valuable for B2C marketing, but what about for B2B? Past statistics have shown that B2B social media marketing is increasing, and becoming important in this arena. According to a study done by eMarketer,…
Put It In the Fan’s Hands
In today’s day and age, people look for restaurants on Yelp, Facebook, Smart phone applications, and so on. Social media and online marketing is everywhere, and key, if you want to be able to rise above the rest. Twitter and…
Social Media for Consumer Products: Expose Yourself
So you want to buy a new television, but there are hundreds of choices. Which TV is the best? What makes it the best? Typically, when I go out shopping, I rely heavily on word of mouth. What are people…
Social Media for Non-Profits: Bringing Change in the Digital Era
By Alessandra Ceresa Social media can be one of the most important marketing tools that a non-profit can benefit from. With a solid strategy in place, a non-profit can raise funds, engage with fans, and bring awareness to the cause…
ROI and Social Media – No, It’s “ROE”
by Colleen Rugg They key thing to remember that in social media, when measuring “ROI” you really want to measure “ROE” – Return on Engagement. It’s important your team is looking for how people are engaging with you on social…
SM Tips for Restaurants: The Sky is the Limit
By Alessandra Ceresa You can’t just make a Facebook page or Twitter account and expect people to latch on and engage. It takes a lot more to reel people in. Restaurants, and the hospitality industry in general, can find great…
Talking Twitter – Part 1
by Kristian Zaspel Is making random tweets about your business and services on Twitter not helping you get the results you want? This is because relationships do not start with self promotion and business plugs. Like any relationship, it takes…
Don’t Miss the 2011 Social Good Summit
by Colleen Rugg Join the entire My SMN team for the 2nd annual Social Good Summit in New York City in only 50 days! This 4 day conference is brought to you by Mashable, 92Y and the United Nations Foundation…
Wine, Yoga, Theater: A Gold Mine for Social Media Marketing
By Alessandra Ceresa According to Facebook.com, Facebook has 94,748,820 users in the United States alone. Out of those nearly 95 million people, over 79 million of them are between the ages of 26 and 64. This statistic shows that Facebook…
Social Media for Events (Part 1)
by Alessandra Ceresa I used to work for a non-profit bottled water company called Nika water. At the time, we were an incredibly small company, just trying to spread the word about our cause. We had just launched the product…