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Posted by Patrick

5 recent changes in social media you should be taking advantage of

May 19, 2017Business Tips, Content Marketing, Facebook, LinkedIn, Twitter 0

The only thing consistent about social media is the fact that it is constantly changing. Facebook, for example, has changed several times since it first launched. Buttons, functions, and the placement of them, are constantly moving and changing. It takes a social media expert just to keep up with these many changes that happen several times per year. Many of these changes are unannounced, and marketers are simply stumbling upon them as they occur. Through our research of the ever-changing social media landscape, we’ve identified 5 important changes that all marketers and operators of small business can appreciate and take advantage of.

Facebook Targeting Options

Facebook advertising is something that is constantly changing at a rapid pace, and in October of 2016 they began offering a targeting option for marketers to target people who had shared links to their content in the past. They call this target audience “link sharing.” This is huge, and will likely create many new opportunities for marketers and entrepreneurs alike. While this option was only available on the site for a week last fall, Facebook is likely still testing it with a limited audience, and we should hope to see this option available for Facebook ads very soon.

Twitter Replies Count

Now, when you’re looking through your Twitter feed, you can see not only the basic data for the tweet, but also a list of those who have retweeted, and also a list of those who have liked the tweet at the bottom. This is accompanied by thumbnail images of the Twitter users who have interacted with the tweet. Twitter has also been experimenting with showing the total replies for each tweet, and have allowed this option for a select group of users in its trial stage. This option would be the equivalent of Facebook showing comments under each post. This could encourage users to interact more with tweets.

Twitter Scratch Reel

GIFs are a social media phenomenon that have taken us by storm, and growing in popularity as of late. Twitter has introduced a “scratch reel” option to indulge users in GIF fun by allowing them to fast forward and reverse a GIF my swiping their finger (or curser) to the left or the right. When this option was first made available, it wasn’t possible for Twitter users to create their own unique scratch reels, but the company has opened this option up so that users can now create their own unique and interactive, custom GIFs. In order to access this option, you either need to compose a scratch reel in your Twitter ads, or have access to Media Studio.

LinkedIn Update Insights

Without even announcing its addition, LinkedIn now provides a new insights option for its mobile app. This is useful in that it allows users to see who is seeing their content, and how. These insights are similar to what you would see with LinkedIn Publisher posts, and they give valuable insights for new connections and opportunities. While these insights are first only available via mobile, LinkedIn is sure to include insights on their newly designed desktop site.

LinkedIn Secret Job Search

LinkedIn is making searching for a new job much easier with a new option that allows users to alert others that they are open to new opportunities discreetly, without their current employer knowing about it. It’s a small tab that users can turn on that says “let recruiters know you’re open.”

Whether you work at a San Diego website design firm, a search engine optimization firm, or simply a marketing firm, these five changes are sure to help the way your market yourself and your firm. For more information on social media marketing, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

Spread the LOVE this Valentine’s Day–5 expert tips for content marketing

May 19, 2017Content Marketing 0

While it may feel like we just finished decking the halls, Valentine’s Day is nearly upon us, and we should all be adjusting our marketing efforts accordingly. Especially if we want to make the most out of this annual celebration. And with that, we’re gifting you 5 of our most useful pieces of content marketing advice this Valentine’s Day, so that your business will become as successful as possible.

Valentine Themed Email Blast

This is the perfect holiday for a custom designed Valentine’s Day e-card/email blast. Your clients/customers will love it, and you only need to send them out a few days ahead of time for maximum effectiveness. You could even set these to blast on Valentine’s Day, depending upon your industry.

Valentine Themed Custom Content

For content that you can update and reuse from one year to the next, it’s incredibly resourceful to indulge in creating some custom holiday themed content surrounding all major U.S. and audience relevant holidays. Valentine’s Day is no exception. You will want your content to focus on celebrating a certain aspect of a client/customer you admire, and to make them feel special during this holiday of celebrating love. Make your clients feel loved, and you’ll be sure to see some positive results in your ROI.

Create a Holiday Themed Microsite

By creating a separate microsite (or landing page) with a holiday theme, you’re not only adding space to share company relevant content surrounding Valentine’s Day that your following will likely enjoy; you’re also maximizing upon your SEO potential. If you’re not sure where to start, you may want to call your local San Diego website design firm to help.

Valentine’s Day Social Media Campaign

You will certainly want to create a social media campaign surrounding Valentine’s Day. You could highlight a client or customer you like, and say a bit about why. You could share your Valentine’s Day themed custom content, such as custom graphics and holiday themed blog posts. You could also tweet sweet messages that thank your customers/clients–making them feel special. Notify your following of any special holiday sales or promotions, and give them something of value that they find useful this time of year.

Spread the Love

To really make your clients/customers feel special, you could write a love story highlighting some of your favorite clients/customers, what they do, and why you appreciate them. You could also send out love from your employees to your clients/customers with a custom video or photo of your staff. Or you could simply share industry advice, and entitle it something to do with Valentine’s Day love from experts in your industry.

Any good search engine optimization firm can tell you that the following actions will not only give you a boost in your SEO efforts, but also an increase in ROI. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

5 Social Media Trends We’re Excited to See in 2017

May 19, 2017Advertising, Business Tips, Content Marketing, Social Good, Social Media, Social Media for Consumer Products, Uncategorized 0

TRENDS 2017 businessman work hard hand touch

2017 is here, and that means there are sure to be a whole slew of brand new technologies, trends and innovative ways in which marketers will be promoting their business this year. We’ve scoured the web to find out more in terms of what we’re to expect this year, and we’ve found some exciting new trends that we’d love to share with you so that you too are in the loop with the latest and greatest in digital marketing to date.

AI Lenses for Instagram and Facebook

Much like the Snapchat filters, Instagram and Facebook are now working on AI Lenses for profile pictures that are sure to rival the ever-popular filters on Snapchat, according to Sprout Social. Thanks to the popular Snapchat stories, this trend isn’t going away anytime soon, and we should be seeing much more of it overall social media platforms this year.

More Growth for Snapchat

Last year Snapchat experienced an enormous amount of growth to reach a total of 150 million daily users in 2016, with 41% of US adults aged 18-34 being users.

Automation Turns into Social Media Management

Businesses are starting to see the value in real-time posting and engagement for their social media platforms across the board. This is showing business owners and marketers alike that there is much more value in hiring a social media management firm to actively manage all social media accounts in more real-time than setting up everything with automation, so that it is basically on auto-pilot. Opportunities for reaching more people, getting in on what’s most current, trending and up to date, and being more responsive to followers in real-time is going to be essential in 2017.

Paid Content is King

2017 Trends

Navigating the ever-changing algorithms over Facebook and Instagram have forced marketers into boosting and promoting content in order to reach more people. This trend isn’t going anywhere, anytime soon. If businesses want to reach more people, advertising their content over platforms such as Facebook and Instagram are going to be essential. It will also help to pair this effort with the expertise of a local search engine optimization firm to reach even more people over the Internet, and gain maximum exposure for not only your content, but your company website as well.

Social Media Expertise Demand at an All-Time High

Nine out of ten companies currently report that their employees lack the skill sets needed to effectively execute social media management and marketing in an overall effective way. This is going to push companies to start considering outsourcing their social media management to an experienced marketing firm. This will save companies time, and even money when it comes to managing their social media efforts in a manner that will not only drive sales, leads and ROI, but build a loyal following that is sure to stick with them for years to come.

Social media is constantly changing, which is also changing the way that businesses must market themselves. Gone will be the days of in-house marketing if companies truly want to get an edge above their competition and become power houses over social media and the Internet. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

3 New Year’s Marketing Resolutions for 2017

May 19, 2017Advertising, Content Marketing, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Marketing Campaigns, Mobile, Pinterest, ROI in Social Media, SEO, Social Good, Social Media 0

We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same can be said for your small business. There are so many new technologies and programs available today when it comes to marketing and promoting yourself, that it may seem overwhelming to know where to start. But nevertheless, if you aren’t marketing your small business in 2017 in new and exciting ways, how do you expect your business to grow? That’s why we’ve come up with a handy dandy list of new year’s marketing resolutions for your small business in 2017.

Revamp Your Website

January is the perfect time to take a look at your website and decide which pages and graphics, messages, etc. need to be updated, and which things can completely go. Giving your website a fresh new look in 2017 is a great way to attract more leads and potential customers. Be sure to hire the right San Diego website design firm who will take the time and attention it takes to ensure that every detail of your website is psychologically designed in a way that will attract more viewers, and bring them into your storefront or office.

Search Engine Optimization

The Internet is changing all of the time, and if you’re not keeping up with SEO, you may not even be visible in the vast digital jungle that is the web. Be sure to hire a professional search engine optimization firm that will not only help you reach the top of Google search pages, but also optimize your SEO in San Diego so you’re targeting customers nearby. Local search optimization is just as, if not more, important than overall SEO–depending upon your business and industry.

Boost Your Social Media Efforts

It’s always a good idea to make sure your social media content is current and up-to-date. If you want to grow a social following, be sure you’re posting relevant content your followers want to see on a consistent basis. Third party articles from companies you’d like to strategically align with are helpful. You may also want to refresh your profile and background images. Be sure to post content that is behind the scenes, without being too personal, and to mix in a bit of fun with your business-related information. Custom graphics, infographics, links to your website, videos and blogs are essential for social media, and not just on Facebook. LinkedIn is great for B2B marketing, while Instagram, Twitter, Snapchat and YouTube are growing fast. If you’re feeling a bit overwhelmed with navigating the ever-changing social media world, we are here to help. We offer social media management services that are sure to save you time, while increasing your following and overall profits. We can even create ads for your own personal Facebook and Instagram campaigns.

In this new digital age, it’s essential for small and large businesses alike to jump on the social media bandwagon. Whether you enjoy social media or not, there are billions of people around the globe who do, and it’s taking over the way that marketing and advertising is conducted moving forward. Therefore, we are here for you, and would love a chance to help make 2017 the best year yet for your San Diego business. For more information, or a detailed quote, call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

Outdated Trends to Avoid on Social Media

May 19, 2017Social Media 0

Since social media has become a popular past time over the last two decades, we’ve seen many trends come and go. A whole new genre of trends has emerged over the varying social media sites, and there are some trends that, really, should not be trends at all. That’s right. As social media gurus, we’re here to let small business owners and avid social media users know that there are some things that just should be left off social media, as well as some trends that are simply on their way out. If you want to maximize upon your social media posting power, please read the following, and stray from the following list of things we beleive should no longer be posted on social media.

Oversharing and Mood Updates

It appears it’s been common practice for some social media posters to use the platform as their own personal diary, or therapeutic outlet for times of intense emotional stress. While it may feel good to vent over social media, and share your moods, it shouldn’t be broadcast on the Internet for all to see. Have you ever found an old diary, which you thought at the time seemed perfectly acceptable, only to feel completely ashamed and embarrassed about the things you wrote years later? Oversharing on social media is just like that old diary, except you’re not the only person able to read it—and you really want everyone you (and their moms) talking about it? A good rule of practice for social media is to be yourself without sharing each and every detail about your life.

Typical Food from Typical Restaurants

If you’re a foodie and you’re visiting new and exciting hidden gems you want to share with other foodies, that may seem perfectly acceptable to post over social media. That’s also why there are several Facebook groups dedicated to eating and drinking. No one wants to see photos of each and every meal you have had in a day, especially if it isn’t newsworthy or unique. Our best advice for food lovers on social media is to keep the foodie pics designated for your foodie groups, and only post a food picture once in a blue moon, when you have something that is truly mind blowing, and you know that your audience will really swoon over it.

Your Personal Photo Album

This is a tough one, because everyone has a soft spot in their hearts for their significant other, pet, friends, and the infamous selfie. And sure, we all want to share photos of our loved ones over social media, but no one wants to see 50 photos of you and your significant other smooching, or 50 baby pictures that only you cannot get enough of. That’s what photo albums are for, and while we’ve entered into a digital age, social media shouldn’t be your digital family photo album. If you want your audience to see all of your content without filtering it out, keep the cat pictures to a minimum, and only post when something really mind-blowing happens. Some great examples are your baby’s first steps, graduation photos, wedding photos (in moderation) or a video of your pet doing something absolutely hilarious and amazing. And for those who are obsessed with selfies–keep them to a minimum as well, and keep your clothing on. Skimpy selfies can be an unsavory way to market yourself.

Well, that’ all that we have for today. Sure, there are other trends that are annoying to some and on their way out, but these are the most mainstream. This advice goes for all individuals and small businesses who use social media. If you’d like more advice from San Diego digital marketing experts, or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

Instagram Offers Shopping and More!

May 19, 2017Instagram, Social Media 0

Some exciting new changes are coming to Instagram which should open many new possibilities for all users moving forward. As this platform–owned by Facebook–continues to grow in popularity, more and more features are being added to not only enhance the user experience, but change the way Instagram is used for businesses and marketers alike.

Shop Until You Drop

While Instagram has been growing in popularity for home-based businesses and marketers, it originally did not have the API needed to allow viewers to shop from the platform. All of this is changing with some new Facebook features which are being integrated into the app, such as a “Shop Now” button, and messages linking to sites outside of the app. This has never been done on Instagram before.

Facebook-Powered Targeting

Since Facebook owns Instagram, they’re integrating their highly sophisticated ad targeting technology into the app. Business owners and marketers can now choose the demographics for their target audience, and create Instagram campaigns in a tailored way; reaching the right people. In turn, Instagram users will be presented with content from businesses they are most likely to be interested in—creating value for both businesses and consumers. This information is gathered from Instagram users’ Facebook profiles, giving Instagram advertisers a seamless advertising and marketing experience.

Brand New API

These new changes are possible on Instagram thanks to its new API. Now businesses and marketers can schedule and automate Instagram ads. In the past, the API did not support such automation, and everything had to be done live. No news yet as to whether or not this new API will allow for the automation of non-advertised content just yet. Perhaps this will be in the works for the future of the app. While there are several third party schedulers that allow for the scheduling of Instagram posts for future times, the API hasn’t allowed for post automation. Businesses and marketers were previously required to log into their accounts and physically post in real-time to Instagram, even though they had scheduled it to post ahead of time. Automating this process for Instagram ads is sure to cause marketers to rejoice.

Now that Instagram has made these changes, we’re hoping automation for all posts will become a part of their API reality. We could possibly see it grow to become as big, if not bigger, than Facebook in the near future if these changes are made. Are you taking advantage of promoting your business over Instagram? We’d love to help. For more information or a detailed quote call (619) 291-8181 or fill out our contact form. We are a San Diego SEO, marketing and website design firm that specializes in working with small businesses in San Diego. We look forward to hearing from you.

Posted by Patrick

Add Fuel to Your Social Media Campaigns with Pokemon Go

May 19, 2017Uncategorized 0

As a small business owner, you should always be alert to the possibility of capitalizing on trends which can be advantage to yourself or your business. One of the hottest trends in the country right now is the video game called Pokémon Go, and that fact alone makes it ideal for usage in adding fuel to your social media campaigns.

If for no other reason, the fact of its enormous popularity and the numbers of people who are involved with it, should be something that gets your attention, because it provides you with an enormous built-in audience to promote your small business. Here are some of the ways that you can hop on the bandwagon and use Pokémon Go to grow your small business.

Encourage players to use your business

You can boost social media engagement by encouraging Pokémon Go players to make use of your business – the invitation alone will open the way to greater social engagement with your local clientele, as well as any visiting customers. By making use of social channels to invite people to come play at your business location, you’ll be increasing patronage simply by virtue of the greater number of visitors. If you have a restaurant or store this can be ideal, since the influx of new customers will probably take advantage of time spent there by purchasing your products or services. For even greater participation, you can stage contests or promotions to draw in even more people.

Provide charging stations and free Wi-Fi

You may find that Pokémon Go players flock to your business location if you provide them with charging stations and free Wi-Fi for playing. Two of the critical requirements for extended play will thus be supplied, and your location may become the go-to place in the neighborhood for players. By using your own social channels to inform area players of your generosity, it should quickly become known that you’ve established a player-friendly location which they should be visiting.

Encourage social media check ins

Having players check-in while at your establishment is a great way to boost social engagement, as well as to enhance your Facebook page credibility. Most of the time, a high volume of check-ins is followed by more players coming to your business because of the increased visibility, as well as additional reviews of your business on Facebook. Of course it’s up to you to make sure that those reviews are positive, by providing a pleasant experience for players while they’re with you, and for offering great products and services.

Have players take Pokémon pictures with your products

It can be solid gold for your business to have players taking Pokémon pictures with your products, and have those pictures posted to social media. This amounts to free advertising for your business, and gives you great product exposure all over the Internet. You can encourage this even more by offering discounts to players who take such pictures, especially if they’re products featuring your business name.

Assistance with your social media campaigns

Of course there are many more ways of using digital media strategies for growing your small business. For instance, if you’re considering SEO San Diego or a revamped website, you should contact the experts in San Diego website design, the good folks at My Social Marketing Network. Far more than just a search engine optimization firm, MySMN can handle all your digital marketing needs and website redesigns. For more information or a detailed quote, call 619-291-8181, or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

What Kinds of Social Media Posts Do Your Followers Want to See?

May 19, 2017Business Tips 0

Multimedia Media Video Application Entertainment Concept

Staying on top of your social media campaign can feel like a full-time pursuit if you don’t have some help. Even when you have access to the most knowledgeable, talented experts in SEO San Diego has to offer, you still might want to participate in creating at least some of your social media posts yourself. In order to make the most of your content, you would certainly benefit from exploring the types of social media posts that your followers are interested in seeing.

Influencer Interviews

Regardless of what kinds of followers you have or hope to attract, people seem to respond favorably to engagement with influencers. You might research who the influencers in your industry are; you can do this by hiring a professional to perform analytics to find the people who are most likely to resonate with your average demographic. Once you’ve identified an individual who would probably interest your followers, you can extend an invitation to interview this person. An interview will benefit both you and your influencer of choice – you’ll both gain exposure by way of the interview, and you’ll each be able to express the points you wish to get across to your respective fans. If you offer useful information on timely subjects, your followers will also benefit from such content. You might post an entire influencer interview on your blog, post snippets of it on social media, or post links to it (and provide your followers with compelling reasons to click on the links).

Posts That Are Relevant

That you should post information your followers will find relevant may seem obvious, but you might be surprised by how easy it is to lose sight of that objective. As any San Diego website design professional might confirm, staying in touch with the preferences of your fans or customers is crucial. You may do this by paying close attention to the latest comments and questions posted by those who follow your brand on social media. Are people talking about a recent industry change that will affect millions of consumers? If so, you might devise a series of posts dedicated to that topic – and be sure to offer some solutions. Doing this will build both trust and continued interest among your followers.

Multimedia Posts

Multimedia posts are as popular as ever. They hold the attention of social media users in a way that standard, text-only posts cannot. By seamlessly providing a blend of text, still images, and videos, you may spark the imagination of your fan base again and again. Remember to create and utilize the highest-quality multimedia content possible. This may be a bit more time-consuming, but the results in terms of fan loyalty and your brand’s image should be well worth the effort.

Your social media posts may be the lifeblood of your entire marketing campaign. Make sure that you are posting content that your followers will identify with, so they’ll keep coming back for more. By consulting the qualified team at a reputable search engine optimization firm, you can explore effective social media marketing strategies. For more information or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

What’s all the Buzz about Live Streaming Video?

May 19, 2017Uncategorized 0

Live Streaming Video (Small)

Live streaming video is hardly new, and in fact the technology that makes it possible has been around for quite a while now, but it has been generating enormous buzz lately, with Facebook’s roll-out of live streaming video available to everyone with an account. This has served to re-kindle worldwide interest, and reinforce the notion of its value as a potential key component of any company’s digital marketing toolbox.

There are lots of reasons for its continuing popularity, beginning with the fact that it’s not difficult to coordinate and present – if you do need help, or more information about live streaming presentations, consult with your SEO San Diego experts at MySMN. Here’s why live streaming is generating more buzz than ever in the marketing world:

Content immediacy – a great example of this is a news feed which updates viewers on sporting events, weather forecasts, or world events and politics, and up-to-the-minute business news. There is tremendous value in the timeliness of the information being presented, and that gives it an appeal that’s hard to beat. For instance, Facebook Live and YouTube both plan to present live streaming feeds of the Republican and Democratic National Conventions, with down-on-the-floor immediacy.

Potential for interaction – almost every other kind of interface with crowds or audiences is associated with a time delay. For instance, if you post a blog or add information to a website, it won’t be consumed by viewers until the next day at least. Even the social media have lags of several hours. With live streaming video, there is often the opportunity for audience members to respond or react immediately.

High response rates – live streaming events always generate the biggest responses from audiences, and if you translate that into sales, it causes a spike in activity as the event is streamed, and for the next few days.

Live event excitement – there is an excitement about a live event that is unlike any other broadcast. If you ever have any doubts about this, just listen to or read about the recollections of any cast member who has ever been on Saturday Night Live.

Better return on investment – a live streaming event that is used to generate leads impresses an audience more and is considered to have greater ROI. People who take the time to sign up for or register for the event are the same people who become the most solid leads.

Engagement tracking is easier – streaming a live event, makes it much easier to track all the registrants for it, as opposed to people who sign up for material published in many different places, some of which will not be trackable.

Idea piloting – whenever you stream an event live, the likelihood is that it will generate a huge buzz around the particular product or event being highlighted. Sometimes the only way such ideas can be tested out is via live format, and you can even increase the attention it gets by publicizing it as an event that will not be recorded or re-streamed, which should raise interest level with viewers to attend this one and only opportunity.

As previously mentioned, live streaming can be setup fairly easily by knowledgeable professionals like those at San Diego’s premier search engine optimization firm, MySMN. If you’d like to find out more about using live streaming video, San Diego website design, or other professional digital marketing services, MySMN is the company to contact. For more information, or a detailed quote call (619) 291-8181 or fill out our contact form. We look forward to hearing from you.

Posted by Patrick

Hottest Social Media Trends for Summer 2016

May 19, 2017Business Tips, Marketing Campaigns, Mobile, Social Good, Social Media, Social Media for Consumer Products, Social Media for Hospitality, Social Media for Party Planners, Social Media for Restaurants, Social Media For Retail Businesses, Social Media predictions, Socially Connected, Strategic Planning, Strategy 0

Summer has arrived, and warm temps don’t mean that it’s time to take a break from your marketing campaign. Quite the opposite. As more and more folks take some much-needed time off from work, you can bet that they’ll be sharing their joy on social media. This is where you want to be as well. Here are the latest trends in the social media universe that you can leverage for your business marketing efforts this summer.

Not Your Grandma’s Video

We’ve been told for years that video is essential for marketing. Now with over a billion users worldwide, Live Stream YouTube has revolutionized video marketing to the masses. Yet, a new phenomenon is sweeping the planet and is pushing internet surfers and marketers alike to up their video game, so to speak: live video streaming. We’re no longer satisfied with simply watching recorded videos but crave the authentic live experience that is broadcast through Apps like Periscope and Meerkat – one of the hottest social media trends today. Periscope, owned by Twitter, is now broadcasting over 40 years worth of video daily. Before you start ambushing customers and live streaming, you may wish to strategize with some social media experts.

Snapchat for Business

Snapchat, as much as you want it to be, is no longer just for teenagers. However, if your customer base is on the younger side, this is a marketing channel to example closely. According to Snapchat stats, 71% of users are under the age of 34, and there are over 100 million active users of the App. This is an App that can be leveraged for video marketing and short messages to reach untapped markets, particularly if your target market fits these demographics.

Social Commerce

Consumers are becoming less and less patient, and would prefer not to click through three separate screens to buy your product if it’s appealing. Fortunately, many of the social media platforms have heard the call, and various commerce-focused features have been implemented to allow the consumer to hit that “Buy” button sooner, rather than later. Facebook and Pinterest introduced these features in 2015, Twitter has been testing a “buy” button, and Instagram is expected to follow suit shortly.

Influencer Marketing

What used to be called word-of-mouth marketing is now termed “influencer marketing.” Same thing. Not only has the name changed, but its importance has gone through the roof. In fact, Nielson estimates that over 90% of consumers trust recommendations of friends and family over an advertising message. So, not only do those Yelp reviews and social media comments about your company matter, but your immediate response to them and prompt resolution of issues matters just as much.

Mobile Rules

It’s no longer “a plus” that your website, blog, and social media buttons are mobile friendly. Today, this is a must if you wish to survive in business. In 2016, it’s estimated that 2 billion consumers worldwide own smartphones, and mobile traffic overtook desktop traffic over a year ago. As content on a website is generally linked to social media, be sure that all of your web properties are mobile-friendly.

Social media platforms and their popularity change frequently and often those changes don’t make sense on the surface. Yet, social media marketing and staying on top of social media trends, is an essential element of connecting with customers and reaching untapped markets. Contact us if you’d like to learn more about social media trends and how My Social Marketing Network’s specialized marketing services can help your business get noticed.

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