Social Media Advertising Channels Every Small Business Should Consider

Almost 90% of all small businesses use Facebook to advertise their goods and services, yet only about 60% of those companies say that the Facebook ads are accomplishing the intended business objectives. Since the cost of advertising on the popular…

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Why Small Businesses Should Have A Mobile App

If you think that only the giant retailers bother to create their own business apps, there are a few facts which you should consider that might affect your thinking. For instance, approximately 85% of the time that users spend on…

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10 Social Media Marketing Tips For Your Small Business

There is no question that the power of social media marketing is one of the most important single areas which every entrepreneur should be focusing on, in terms of reaching an intended audience. The sheer numbers of users involved should…

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It May Be Time For Your Business Website To Be Updated

Your website does something that no single employee or any group of employees could possibly do – it promotes your business 24 hours a day to all Internet users. Business website design in San Diego needs to reflect the changing…

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Local SEO Best Practices for Small Businesses in San Diego

When running a small business in today’s digital age, it’s no secret that much of your marketing efforts will rely on the Internet. With so many people online, and using the web to research businesses and read product and service reviews, it’s extra important to employ a few local SEO best practices when implementing your digital marketing strategy

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Social Media ROI Stats and Struggles

One of the biggest struggles for marketers in this digital age is the ability to successfully measure social media ROI. This is an issue for many marketers because it’s truly difficult to measure the financial value of all that social…

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Spread the LOVE this Valentine’s Day–5 expert tips for content marketing

While it may feel like we just finished decking the halls, Valentine’s Day is nearly upon us, and we should all be adjusting our marketing efforts accordingly. Especially if we want to make the most out of this annual celebration….

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5 Social Media Trends We’re Excited to See in 2017

2017 is here, and that means there are sure to be a whole slew of brand new technologies, trends and innovative ways in which marketers will be promoting their business this year. We’ve scoured the web to find out more…

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7 Ways to Use Instagram for Your Small Business

Photos, graphics and videos grab people’s attention. If you want to be a savvy marketer, it makes sense to learn how to make the most of Instagram to find your target audience, interact with them and sell to them. Here…

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How to Boost Your Profits and Leads In 2016

Growing a small business may seem like a simple process, but that’s not always the case. The logistics may seem simple, yet it’s often times challenging for entrepreneurs to accomplish the growth they want on their own. With that being…

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How to Maximize Your Digital Marketing Efforts During the Holidays

Some of the busiest shopping days of the year take place during the holidays. Whether you run your business online, as a bricks-and-mortar-store, or a combination of both, marketing it online is essential. The following are a few of the…

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5 Social Media Musts for San Diego Businesses in 2015

Being in charge of management of social media for a company is a big responsibility, and whoever holds that post is expected to increase the company’s branding visibility within a desired market, as well as to raise overall internet presence. The results…

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28 Fun Facts About Digital Marketing

In this age of rapid technological advancement the world of marketing is seeing many changes. Digital marketing is now essential in order to keep up with the changing times, and the biggest trend in digital marketing is going mobile. With…

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11 Top Digital Marketing Stats for 2015

With the expected growth of digital marketing in 2015, we thought it important to share with you our top 11 statistics taken from top digital marketing strategies this year. Enjoy. And as always, please reach out to us if you…

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Say Hello to the Digital Tip

Gone are the days of spending money on newspapers and magazines to get the most interesting, thought-provoking material.  Society has shifted from paper publications to the digital world and cloud databases, and we’re finding new sources for our daily news…

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The Importance of Blogging and Doing it Right

The Importance of Blogging and Doing in Right In today’s digitized world, the importance of blogging is one of the most crucial aspects of marketing that your business should be focusing on. With more and more people turning to the…

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What is the Twitter Verified and the Meaning of the Blue Check Marks?

What is the Twitter Verified and the Meaning of the Blue Check Marks? As an avid Twitter user you may have encountered sites where a blue check mark appears next to the user’s name. You may have asked yourself, “What…

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What we Learned From the ALS Ice Bucket Challenge

What We Learned From the ALS Ice Bucket Challenge In 2013 the ALS Association, an organization dedicated to providing care options and assistance to those battling Lou Gehrig’s Disease, raised $2.7 million between the period July 29 through August 27….

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Call To Action
The Importance of Utilizing a Call to Action

Having a Call to Action is important because…wait a minute – let’s assume you’ve not been in the digital marketing world.  Let’s first talk about what a call to action (or CTA) stands for! A CTA prompts someone to take…

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Optimal Website Design
5 Important Functions To Build An Optimal Website

1) Which Pages Do I Need? Before you sit down with a website developer, you’ll want to map out the pages you want on your website.  This saves time and money before you start the clock with a designer, and…

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Client Highlight: MD Home Health

This week in MySMN’s Client Highlight series, we’re going to take a look at our collaboration with a fantastic home health service provider in the Phoenix area, MD Home Health. Since beginning to work with MD Home Health in November,…

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2013 Facebook Trends

2012 was a big year full of ups and downs for the country, and of course, the glorious Facebook reflected all of those ups and downs. MySMN is going to take a look back at the biggest Facebook trends of…

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Creative Holiday Marketing Campaigns That Work

The day after Thanksgiving the Christmas commercials roll out and the holidays are officially among us. Now that Thanksgiving is over, every retailer in the country is focusing on the next big thing, Christmas and Chanukah. Competition is stiff, so…

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Social CRM: Using Social to Gain New Business and Maintain the Old

Small business everywhere can now look to the internet, and more specifically, social media, to find new customers and see who is saying what about your company or industry. Some companies make use of a CRM, while others do it…

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Social Media and Holiday Marketing: A Few Tips for Spreading Your Holiday Cheer

The Holidays are the perfect time to turbocharge your social media. Shoppers everywhere are scouring the Internet for great deals, holiday promotions, and cool gifts to give this season. Incorporating a holiday theme into your holiday marketing is not only…

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North Park is San Diego’s Best Neighborhood!

I think we can all agree, North Park is one awesome San Diego locale. We’ve got it all…from cafes, trendy retail shops, delectable gourmet restaurants, and epic bars. That being said, it is no surprise that North Park dominated the…

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Social Media and the Holidays!

T’is the season for Holiday marketing.  Halloween has passed, Christmas music is already playing, and you are thinking, “should I change up my marketing strategy to reflect the holidays, or keep it neutral, and business as usual?” Social media is…

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The Powers That Be: Google+ and Why You Need It

Facebook, LinkedIn, Twitter, Google+, and the list just keeps on growing. Social networks are almost impossible to keep up with these days, unless, as I discussed in my previous post, your business has hired a social media expert to stay…

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The Importance of a Custom Facebook Landing Page

When you are walking on a pebble pathway, you notice a shiny penny, and you pick that penny up. Why did you notice it? Because it was shiny, and different, and didn’t blend in with the other pebbles. The same…

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A New Breed of Professional: The Social Media Expert

Facebook, Twitter, Google+, LinkedIn, etc. etc. etc. are transforming in so many ways, and it is hard to keep up with it all. Every week it seems like there is a new and fun feature that changes everything. How is…

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Facebook For Events: Part Deux

Facebook has really changed the game for event planners. Facebook has become that new shiny tool that can be very useful if you know how to use it properly. Below I am going to outline some different tips and tricks…

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The Art of the Tweet

Tweeting is universal. It is something that we all can do, but not all of us can amass hundreds upon thousands of followers. Celebrities can earn millions of followers, but what about those businesses and individuals that stack up their…

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Online Forums and Your Social Media Campaign

by Colleen Rugg Forums produce a great opportunity for a business to find conversations based around topics that focus on a product or service they can help others with.  It is a great way to also learn more about customer…

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